Highdive has once again served up a delightfully irreverent campaign, this time for Jersey Mike’s. The latest spot, titled “Family Dinner”, stars the inimitable Danny DeVito in a hilarious twist that blends family dynamics with the quirky style we’ve come to expect from the Chicago-based agency.
The spot opens innocuously enough, with a family gathered around the dinner table. Enter the cool, hipster uncle, dishing out Jersey Mike’s sub bowls to the appreciative crowd. But just as you’re getting comfortable, the uncle dramatically rips off a Mission Impossible-style mask to reveal Danny DeVito underneath.
The family is understandably bewildered. Who wouldn’t be? But DeVito, never one to overstay his shock value, cuts through the confusion with a perfectly timed deadpan line: “It doesn’t matter. This is a commercial for Jersey Mike’s sub bowls.”
That irreverence is a signature of Highdive’s work, and this spot is no exception. The self-aware humor, playful absurdity, and DeVito’s impeccable comedic timing all elevate the ad above the typical family dinner scenario. It also cleverly reinforces Jersey Mike’s tagline, “A Sub Above,” while positioning their sub bowls as a fun, shareable meal option. Watch below:
The “Family Dinner” spot is just one of several recent ads featuring DeVito for Jersey Mike’s. In another hilarious installment, DeVito pops up on a golf course while two golfers enjoy their subs from the comfort of their cart. Emerging from a pond in full snorkel gear, DeVito delivers an enthusiastic pitch about why Jersey Mike’s is “A Sub Above.”
In yet another spot, DeVito makes an unexpected appearance at a high school football game. While two parents cheer on their team, DeVito enthusiastically joins in, rooting for Jersey Mike’s with his trademark energy. The parents’ surprised reactions—and DeVito’s total lack of concern—add a layer of charm to the offbeat scenario.
DeVito and Jersey Mike’s: A Perfect Pairing
This isn’t Danny DeVito’s first outing with Jersey Mike’s. In previous campaigns, he’s brought his unique brand of humor to the sandwich chain, establishing himself as the perfect ambassador for their quirky, approachable tone. Whether he’s hilariously underscoring the brand’s commitment to quality or just being his charmingly outrageous self, DeVito has become synonymous with Jersey Mike’s personality.
Highdive’s partnership with Jersey Mike’s has been a winning combination, consistently delivering memorable campaigns that stand out in a crowded QSR landscape. Their approach blends humor, relatability, and a touch of absurdity, creating ads that resonate with audiences while keeping the brand top of mind.
Why It Works
A Sub Above works because it doesn’t try too hard. It leans into DeVito’s natural comedic flair and the playful nature of Jersey Mike’s brand. The ad’s humor feels effortless, and its self-aware punchline cuts through the noise, making it instantly memorable.
As the holiday season approaches, this ad not only showcases Jersey Mike’s sub bowls and sandwiches as a perfect meal for gatherings but also gives us a good laugh—a much-needed moment of levity.
With Highdive’s streak of hit campaigns and Danny DeVito’s comedic genius, Jersey Mike’s proves once again that they’re A Sub Above.
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