In a heartwarming new campaign, Disney’s creative agency, Yellow Shoes, sent a film crew out on the streets, randomly asking people to share their favorite Walt Disney World memories. They then turned to The Colonie, the Chicago post-production studio known for its award-winning storytelling, to bring these stories to life — the results are nothing short of brilliant.
Before the cameras started rolling, everyone involved was hopeful, but no one knew what to expect. However, what was captured exceeded all expectations. The stories weren’t just good—they were magical! The Colonie’s editorial team then took these touching moments and, focusing on authenticity, shaped a campaign that truly captured the magic and charm of the Walt Disney World experience.
“We are incredibly grateful to Yellow Shoes for trusting us with this heartfelt project,” said Bob Ackerman, Partner and Editor at The Colonie. “The scale of this campaign is ambitious, and I’m so proud of how our entire team came together to execute it. We’re thrilled that the campaign is live and that people are enjoying these stories! We’re excited to see more roll out into next year as well.”
Colonie Producer Zach Day shared, “My experience working for Leo Burnett and FCB really helped streamline the whole process. The production team at Yellow Shoes and I were on the same page, and I think they appreciated the efficiency we brought.”
We’re sharing a handful of these heartwarming spots for your enjoyment in this best campaign of the week
One of the campaign’s strengths is its potential to last over time. So far, the film crew has visited cities like New York, Chicago, Miami, New Orleans, Atlanta, Boston, and Dallas. Over this year and next, Yellow Shoes will continue traveling to new places, capturing more stories and celebrating the magic of Walt Disney World even further.
ALSO READ: