Get ready for a spellbinding new ad from State Farm’s Right Kind of Magic campaign, brought to life by Highdive.
In this latest spot, titled “Nightmare,” a couple finds themselves saying “This is a nightmare” as they survey the damage from a fallen tree on their home. The couple’s distress conjures an ominous entity. This spirit, realizing the couple’s nightmare is just a call for State Farm help, threatens them to sing the State Farm jingle, magically summoning an agent to their aid.
Watch below:
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State Farm awarded Highdive the advertising last year. While the brand never shied away from names, its focus had been on its NFL partnership featuring spokesman Jake (Chicago’s Kelvin Mimms) along with Kansas City Chiefs’ Patrick Mahomes, Travis Kelce, and New York Jets’ Aaron Rodgers.
That changed when the Right Kind of Magic launched with Tonight Show host, Jimmy Fallon and hip-hop artist Ludacris. It continued with the Emmy-nominated Like a Good Neighbaaa with Arnold Schwarzenegger and Danny Devito.
“‘Like a Good Neighbor, State Farm is there’ is at the heart of our brand and our mission to help,” said Kristyn Cook, State Farm’s Chief Agency, Sales and Marketing Officer at the launch. “Our new campaign uses this recognizable brand asset to tell our story.”
Chad Broude, co-founder and co-chief creative officer at Highdive, noted at the time, “The State Farm jingle is iconic and more relevant than ever. We’re excited to bring it back in a way that resonates with everyday situations.” He adds, “More than a jingle, State Farm commercials educate people about insurance and the value of having an agent to help them recover from the unexpected.”
By resurrecting the beloved jingle with a modern twist, Highdive has created a nostalgic yet fresh appeal that aligns perfectly with current social media trends. The latest ad continues to balance humor and the core message, making it a standout addition to the Right Kind of Magic campaign.
Tune in for this horrifying new spot, which starts today, and experience how State Farm continues to bring magic to everyday moments.
CREDITS:
BRAND: State Farm
- Kristyn Cook: Chief Agency, Sales & Marketing Officer
- Alyson Griffin: Marketing Vice President
- Patty Morris: AVP, Marketing
- Greg Sutter: Marketing Director, Creative Content
- Christine Williams: Manager (LDA), Creative Content
- John Ruebush: Senior Creative Strategist
- Tammy White: Senior Creative Strategist
- Tim Thomas: Senior Producer
- Hilary Wahlheim: Senior Producer (LDA)
- April Conttrell: Senior Line Producer
- Pam Thomas: Senior Line Producer
- Amber Riccinto: Senior Photographer
- Michael Girard: Senior Photographer
AGENCY: Highdive
- Megan Lally: CEO, Co-Founder
- Chad Broude: CCO, Co-Founder
- Mark Gross: CCO, Co-Founder
- Brian Culp: Group Creative Director
- Katie Bero: Group Creative Director
- Matt Collier: Creative Director
- Wayne Robinson: Creative Director
- Ben Doessel: Creative Director
- James Lee: Creative Director
- Suzanne Stovall: Group Account Director
- Sarah Wickman: Account Director
- David Quinn: Account Director
- Megan Peirona: Senior Account Executive
- Rasheed Owens: Senior Account Executive
- Jen Passaniti: Head of Production
- Luke LiManni: Executive Producer
- Chris Totzke: Senior Producer
- Alex Cacioppo: Senior Strategist
- Kelley Beaman: Director of Business Affairs
- Annie Paganini: Senior Manager, Business Affairs
PRODUCTION COMPANY: O Positive Films
- Director: Jim Jenkins
- Executive Producer: Ralph Laucella
- Executive Producer/Producer: Marc Grill
EDIT: Cutters
- Editor: Tim LoDolce (This Is Ludicris, Nightmare)
- Editor: Grant Gustafson (Joking, Shoot)
- Assistant Editor: Elizabeth Melby
- Producer: Patrick Casey
- Executive Producer: Heather Richardson
VFX & ONLINE: Kevin
- Executive Creative Director/ Partner: Tim Davies
- Senior Executive Producer/ Partner: Sue Troyan
- Lead VFX Artist: Gareth Parr
- VFX Producer: Andrew Cowderoy
- Compositors: Paul Downes, Rob Winfield
SOUND DESIGN AND MIX: Another Country
- Sound Designer / Mixer: Peter Erazmus
- Audio Assistant: Lucas Hansa
- Managing Director: Tim Konn
- Executive Producer: Louise Rider
- Producer: Josh Hunnicutt
COLOR: Company 3
- Colorist: Tim Masick
- Color Producer: Ryan Moncrief
PR: Zeno Group, The Scratch Collective
MEDIA: OMD, Optimum Sports
CREATIVE: TMA
TALENT: Creative License
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