Healthcare advertising tends to look and sound exactly the same. Warm piano music. Slow-motion walking shots. Somebody staring thoughtfully out of a hospital window. Cramer-Kra...
There’s something beautifully uncomfortable about Havas Chicago’s latest work for Stanley Steemer. This week’s Reel Ad of the Week goes to the return of “The Steemer,...
There are very few brands left that can drop a commercial featuring a bald kangarooman carrying teenage boys in his pouch, a jellyfish massage, and full practical puppetry… a...
BBDO Chicago takes this week’s top spot with a campaign that does exactly what great product launches should do. It makes the familiar feel weird again. Created for M&M...
Storytelling can do a lot. In this case, it might help save lives. In recognition of Donate Life Month, the National Kidney Foundation has partnered with Tessa Films and direct...
TIKI Brand is calling it like it is in a new campaign for its Plug & Repel product: mosquitoes are jerks. Created with independent agency Cramer-Krasselt, the national ef...
As health-conscious consumers continue to look for better alternatives to traditional baked goods, Brazi Bites have carved out a lane of their own with authentic flavor and sim...
FactSet, the Norwalk, Conn.-based financial intelligence company, has unveiled “Fluent in Finance,” a new brand campaign that takes direct aim at generic, off-the-shelf AI ...
Jeep may be sitting out the Super Bowl broadcast this year, but the brand is still making waves during Big Game week. Instead of a game-day media buy, Jeep has dropped an onlin...
Terminix is giving pest control a voice, and it’s surprisingly melodic. The brand’s new national campaign, “Ahhh,” turns prevention into a performance, transforming the...
Build-A-Bear is leaning into emotional connection this Valentine’s Day with “A Squeeze Away,” its first campaign created by Highdive. The social-first work spotlights one...
What could be more Chicago than Da Bears, winter weather, and a billboard talking trash on the Kennedy? As the Chicago Bears prepare to face the LA Rams in this weekend’s pla...
As cancel culture seeps into real life and plans are abandoned with a tap of a screen, Miller Lite is stepping in with a reminder to actually show up.
The Molson Coors brand...
DISH isn’t running from the comparison anymore. It’s leaning straight into it. In its latest campaign, The Talk, created in collaboration with Highdive, DISH tackles one of...
DoorDash is spotlighting the side-hustle hustle with its newest recruitment ad, a stylish and surprisingly cinematic grocery delivery spot created by Quality Meats in partnersh...
Director Ritesh Gupta, repped in the U.S. by Merman Branded, is back behind the camera for the NHL’s latest round of its celebrated “The Next Golden Era is Now” campaign ...
WTF? Quality Meats has done it this time. They have the Reel Chicago team laughing so hard we don't know what to do with ourselves. Mr. Submarine is celebrating its 50th annive...
While most brands lean on sugar-coated sentiment this time of year, ALDI USA is taking a different approach by helping shoppers create big holiday moments without breaking the ...
State Farm is back on the gridiron with two fresh 30-second spots that keep the brand’s winning NFL campaign with Patrick Mahomes humming, and they both land squarely in our ...
When the lights come up at Soldier Field this season, fans will be greeted by a bold new visual experience powered by Banner Studios.
The Chicago-based production company a...
