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Reel Chicago

Category: ADVERTISING

Just call me “Leo”
  • REEL BUSINESS

Just call me “Leo”

By Reel Chicago Jan 14, 2025
Publicis Groupe has launched Leo, a bold new creative constellation merging the strengths of Publicis Worldwide and Leo Burnett. This initiative exemplifies the Groupe’s Powe...
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Home Instead inspires families in new campaign by FCB
  • NEW WORK

Home Instead inspires families in new campaign by FCB

By Reel Chicago Jan 13, 2025
For many families, the realization that a loved one needs senior care can be an overwhelming and emotional moment. But Home Instead, a global leader in in-home care for aging a...
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W.M. Barr taps Laughlin Constable for DampRid campaign
  • ACCOUNT WINS

W.M. Barr taps Laughlin Constable for DampRid campaign

By Reel Chicago Jan 13, 2025
Laughlin Constable has announced its new partnership with DampRid, the #1 national brand of moisture absorbers. Following a competitive agency search in 2024, DampRid selected ...
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Highdive gets “Pretty Dirty” with new Jeep work
  • NEW WORK

Highdive gets “Pretty Dirty” with new Jeep work

By Reel Chicago Jan 10, 2025
Jeep is redefining luxury and capability with the launch of its all-new Wagoneer S, the brand’s first global battery-electric vehicle (BEV). To mark this milestone, Jeep has ...
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Optimus tackles General Mills’ “Game Day” campaign with Kelces and Watts
  • Reel Ad of the Week

Optimus tackles General Mills’ “Game Day” campaign with Kelces and Watts

By Reel Chicago Jan 10, 2025
Game day is about more than touchdowns and tackles—it’s about traditions, superstitions, and snacks. That’s the heart of General Mills’ new “Game Day” campaign feat...
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Who’s that? GoDaddy returns to Super Bowl after 8 years
  • Super Bowl

Who’s that? GoDaddy returns to Super Bowl after 8 years

By Reel Chicago Jan 10, 2025
After an eight-year hiatus, GoDaddy is making a bold return to the Super Bowl stage with a new campaign highlighting its groundbreaking artificial intelligence platform, GoDadd...
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Pull-Ups celebrates potty training with Terd and Yureen
  • NEW WORK

Pull-Ups celebrates potty training with Terd and Yureen

By Reel Chicago Jan 10, 2025
Pull-Ups, the brand synonymous with potty training and its iconic I'm a Big Kid Now jingle, is embracing the chaos of potty training in a new campaign creatively led by Leo Bur...
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McDonald’s partners with John Cena for McValue Platform launch
  • NEW WORK

McDonald’s partners with John Cena for McValue Platform launch

By Reel Chicago Jan 10, 2025
Savings just got a permanent ringside seat at McDonald’s as the fast-food giant launches its highly anticipated McValue menu across all U.S. locations. Designed to give custo...
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The Bear earns four SAG Awards nominations
  • AWARDS

The Bear earns four SAG Awards nominations

By Reel Chicago Jan 9, 2025
The 2025 SAG Awards nominations are in, and while Shogun leads the TV categories with five nominations, FX’s The Bear continues to prove its dominance, earning four nominatio...
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German Doner Kebab’s introduces bold flavor in new campaign
  • NEW WORK

German Doner Kebab’s introduces bold flavor in new campaign

By Reel Chicago Jan 9, 2025
Fast-growing global kebab chain, German Doner Kebab, is making waves with its first-ever U.S. marketing campaign, “Open Your Mouth Mind.” Known for revolutionizing the clas...
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J Blanton Plumbing partners with Geletka+ in a bold new brand identity
  • NEW WORK

J Blanton Plumbing partners with Geletka+ in a bold new brand identity

By Reel Chicago Jan 9, 2025
J Blanton Plumbing, a trusted name in the plumbing industry, has unveiled a bold new corporate brand identity and repositioning strategy, developed in partnership with creative...
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The Bear leads DGA TV nominations
  • AWARDS

The Bear leads DGA TV nominations

By Reel Chicago Jan 7, 2025
The Directors Guild of America has unveiled the nominees for the 77th Annual DGA Awards, and FX’s The Bear stands tall with three nominations in the Comedy Series category. T...
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Golden Globe Awards: Is The Bear losing its roar?
  • AWARDS

Golden Globe Awards: Is The Bear losing its roar?

By Colin Costello Jan 6, 2025
Last night, the 82nd Golden Globes honored the best in film and TV. Coming in with five nominations FX on Hulu's hit series, The Bear, was expected to once again roar. But the ...
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Quality Meats to groom Duke Cannon’s creative
  • ACCOUNT WINS

Quality Meats to groom Duke Cannon’s creative

By Reel Chicago Dec 17, 2024
Men's grooming brand Duke Cannon has appointed independent creative agency Quality Meats as its Agency of Record (AOR) following a competitive review. The partnership will see ...
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Goalies complain about tipping in hilarious NHL spot
  • Reel Ad of the Week

Goalies complain about tipping in hilarious NHL spot

By Reel Chicago Dec 12, 2024
The National Hockey League (NHL) is tapping into a universal cultural gripe—tipping culture—for its latest comedic campaign, created by the Chicago-based advertising agency...
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Bear tops Golden Globe TV nominations with five
  • AWARDS

Bear tops Golden Globe TV nominations with five

By Reel Chicago Dec 9, 2024
The 2025 Golden Globe nominations have arrived, and FX/Hulu’s The Bear dominated with five nominations, the most for any series. The critically acclaimed dramedy earned nods ...
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AFI recognizes The Bear among top 10 series
  • AWARDS

AFI recognizes The Bear among top 10 series

By Reel Chicago Dec 5, 2024
The American Film Institute (AFI) unveiled its annual AFI Awards honorees, celebrating the top 10 films and television series that have defined the year in entertainment. Among...
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Jersey Mike’s asks, ‘Who’s Your Uncle? Danny DeVito.’
  • Reel Ad of the Week

Jersey Mike’s asks, ‘Who’s Your Uncle? Danny DeVito.’

By Reel Chicago Dec 5, 2024
Highdive has once again served up a delightfully irreverent campaign, this time for Jersey Mike’s. The latest spot, titled "Family Dinner", stars the inimitable Danny DeVito ...
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Ortega partners with Schafer Condon Carter
  • ACCOUNT WINS

Ortega partners with Schafer Condon Carter

By Reel Chicago Dec 5, 2024
Emmy-winning Schafer Condon Carter (SCC) has been named the new agency of record for Ortega, the beloved brand known for its wide range of Mexican food products. From taco shel...
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IFA Magic Hour Gala to honor The Bear and Dewayne Perkins
  • AWARDS

IFA Magic Hour Gala to honor The Bear and Dewayne Perkins

By Reel Chicago Nov 22, 2024
The Independent Film Alliance (IFA) Chicago, a non-profit dedicated to empowering a diverse and sustainable community of independent content creators, announces its annual Magi...
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