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Category: ADVERTISING

Jersey Mike’s drafts Eli Manning and Danny Devito
  • Reel Ad of the Week

Jersey Mike’s drafts Eli Manning and Danny Devito

By Reel Chicago Aug 27, 2025
Jersey Mike’s is kicking off football season with a new star in its lineup: Eli Manning. The two-time Super Bowl champ and longtime New Jersey resident has officially joined ...
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King’s Hawaiian gets cozy with “Softwear” drop at O’Hare
  • CREATIVE

King’s Hawaiian gets cozy with “Softwear” drop at O’Hare

By Reel Chicago Aug 26, 2025
King’s Hawaiian is taking its signature softness from the bakery to the runway, well, the airport terminal, with its first-ever Softwear collection. Inspired by the pillowy t...
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Skydeck Chicago invites visitors to make their own story
  • CREATIVE

Skydeck Chicago invites visitors to make their own story

By Reel Chicago Aug 26, 2025
Some attractions thrill. Some inspire. The Skydeck Chicago, situated 1,353 feet above the city in the Willis Tower, aims to do both with its new campaign, Make Your Own Story....
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Stanley Steemer selects Havas for creative agency
  • ACCOUNT WINS

Stanley Steemer selects Havas for creative agency

By Reel Chicago Aug 25, 2025
Stanley Steemer has tapped Andrew Schneider as its new vice president and head of marketing. With previous leadership roles at The Wendy’s Company and agency SPACEJUNK, Schne...
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Wrangler and Coors Banquet partner on first-ever co-collection
  • CREATIVE

Wrangler and Coors Banquet partner on first-ever co-collection

By Reel Chicago Aug 25, 2025
From outfitting cowboys for generations to offering the same brewing tradition since 1873, Wrangler and Coors Banquet know firsthand what it takes to be the best in the West. ...
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Cottonelle links cleanliness to confidence in ‘Come Clean’ campaign
  • CREATIVE

Cottonelle links cleanliness to confidence in ‘Come Clean’ campaign

By Reel Chicago Aug 18, 2025
Cottonelle has partnered with FCB to introduce a fresh campaign titled “Come Clean,” which takes a playful approach to connecting cleanliness with confidence. Rather than f...
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Airheads revives iconic head inflation with a modern twist
  • Reel Ad of the Week

Airheads revives iconic head inflation with a modern twist

By Reel Chicago Aug 15, 2025
Highdive and director Harold Einstein have given a fresh burst of life to one of the most unforgettable candy campaigns of the early 2000s — the Airheads “head inflation”...
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Chicago Voyagers, Highdive unveil new art exhibit
  • CREATIVE

Chicago Voyagers, Highdive unveil new art exhibit

By Reel Chicago Aug 7, 2025
Chicago Voyagers, a nonprofit empowering under-resourced youth through outdoor adventure therapy, is teaming up with award-winning creative agency Highdive to present The Futur...
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Trident Gum launches ‘TriDifferent’ platform to spark Gen Z curiosity
  • Reel Ad of the Week

Trident Gum launches ‘TriDifferent’ platform to spark Gen Z curiosity

By Reel Chicago Aug 5, 2025
Trident is shaking up the gum aisle and Gen Z’s mindset with the launch of its bold new creative platform, TriDifferent. Developed by FCB London and FCB Chicago, and brough...
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Translation replaces Burrell as McDonald’s Black agency
  • ACCOUNT WINS

Translation replaces Burrell as McDonald’s Black agency

By Reel Chicago Jul 25, 2025
McDonald’s has tapped Translation as its new agency of record for the African American consumer market, officially parting ways with its longtime partner, Burrell Communicat...
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Geletka+ kicks off second half of 2025 with breakthrough national campaigns
  • ACCOUNT WINS

Geletka+ kicks off second half of 2025 with breakthrough national campaigns

By Reel Chicago Jul 25, 2025
Geletka+ is making waves with two new national campaigns that highlight its growing reputation for bold, fast-moving creative. The Chicago-based full-service agency, known for ...
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Blueberries go big with new campaign led by Chicago’s SCC
  • CREATIVE

Blueberries go big with new campaign led by Chicago’s SCC

By Reel Chicago Jul 23, 2025
Just in time for National Blueberry Month, the U.S. Highbush Blueberry Council (USHBC) has unveiled a bold new national marketing platform: “Blueberries. GO BIG.” And behin...
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UScellular offers a  “Pinky Promise” ring to help you digital detox
  • Reel Ad of the Week

UScellular offers a “Pinky Promise” ring to help you digital detox

By Reel Chicago Jul 18, 2025
We’ve all felt it — that tiny, annoying dent on your pinky finger from endlessly scrolling your phone. UScellular has decided to turn that weird little quirk into a full-bl...
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KFC enters Comeback Era with new campaign from Highdive
  • CREATIVE

KFC enters Comeback Era with new campaign from Highdive

By Reel Chicago Jul 16, 2025
After years of falling behind in the chicken wars, KFC is flipping the script—literally. With the help of Chicago-based agency Highdive, the fast-food giant is launching its ...
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International Delight uses hidden camera to prove people hate plain coffee
  • Reel Ad of the Week

International Delight uses hidden camera to prove people hate plain coffee

By Reel Chicago Jul 7, 2025
This week’s Reel Ad of the Week is anything but plain — and that’s exactly the point. International Delight, with creative agency FCB Chicago, just dropped a brilliantly ...
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Peroni and Giada De Laurentiis debut Italian Beer Ice
  • CREATIVE

Peroni and Giada De Laurentiis debut Italian Beer Ice

By Reel Chicago Jun 27, 2025
Move over, frosé—Peroni Nastro Azzurro just dropped the chicest way to cool off this summer, and it comes on a spoon. The No. 1 Italian beer brand is teaming up with Giada D...
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Walton Goggins goes full on S.M.U.T. for Jimmy John’s audiobook
  • CREATIVE

Walton Goggins goes full on S.M.U.T. for Jimmy John’s audiobook

By Reel Chicago Jun 24, 2025
Jimmy John’s is cranking up the heat this summer—and not just with peppers. The sandwich chain has launched its latest tongue-in-cheek campaign: S.M.U.T.—aka the Summer M...
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You are how you car in new surreal Turtle Wax campaign
  • Reel Ad of the Week

You are how you car in new surreal Turtle Wax campaign

By Reel Chicago Jun 22, 2025
This week, Turtle Wax, the legendary Lombard-based car care brand, rolled out You Are How You Car, a surreal and stylized global campaign that repositions car pride as a reflec...
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Choose Chicago launches the new Never Done. Never Outdone. campaign
  • Reel Ad of the Week

Choose Chicago launches the new Never Done. Never Outdone. campaign

By Reel Chicago Jun 18, 2025
Choose Chicago launched the new Never Done. Never Outdone. marketing campaign to position Chicago as a premier global destination for leisure travel, meetings, and events. ...
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AbelsonTaylor Group Announces the 2025 nextgenerATion Summer Interns
  • REEL BUSINESS

AbelsonTaylor Group Announces the 2025 nextgenerATion Summer Interns

By Reel Chicago Jun 13, 2025
Leading healthcare advertising and marketing firm AbelsonTaylor Group has selected eight 2025 college graduates and one rising senior for this year’s nextgenerATion summer in...
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