McDonald’s partners with John Cena for McValue Platform launch

John Cena

Savings just got a permanent ringside seat at McDonald’s as the fast-food giant launches its highly anticipated McValue menu across all U.S. locations. Designed to give customers more ways to enjoy their favorites for less, the McValue platform introduces new deals, extended offers, and an exciting partnership with actor and WWE star John Cena (The Suicide Squad, Peacemaker).

The McValue platform includes a variety of fan-favorite deals, like the extended $5 Meal Deal, exclusive in-app offers, and the brand-new Buy One, Add One for $1 promotion, allowing customers to mix and match popular items. Whether it’s breakfast, lunch, or dinner, McValue offers flexibility and affordability at any time of day.

Cena’s go-to combo? A Sausage McMuffin and Hash Browns from the Buy One, Add One for $1 menu. Fans can follow Cena’s McValue journey, created by Wieden+Kennedy, on McDonald’s social media channels, where he’ll showcase how he gets the most out of the new deals. Watch below:

“I’ve always believed in earning my sunset, and there’s nothing better than heading to McDonald’s after crushing your day,” Cena shared. “Now with McValue, I don’t have to choose between my favorites—I can have it all.”

“We know value isn’t one-size-fits-all,” adds Joe Erlinger, President of McDonald’s USA. “That’s why we’re giving our customers the ability to define value on their own terms, whether it’s snagging a $5 Meal Deal or customizing their order with the new Buy One, Add One for $1 offer. We’re excited to make savings an everyday part of the McDonald’s experience.”

The McValue Menu

With the Buy One, Add One for $1 deal, fans can pair full-priced menu items with an additional breakfast or lunch/dinner item for just $1.

Breakfast options include:

  • Sausage McMuffin
  • Sausage Biscuit
  • Sausage Burrito
  • Hash Browns

Lunch/Dinner options include:

  • 6-pc. Chicken McNuggets
  • Double Cheeseburger
  • McChicken
  • Small Fries

$5 Meal Deal: Includes a McDouble or McChicken, small fries, 4-pc. Chicken McNuggets, and a small soft drink for just $5.

More Than Just Food

McValue doesn’t stop at the menu. Throughout January, McDonald’s is offering over $3 million in promotions with 16 partner brands. Customers can unlock limited-time offers, including:

  • $1 YouTube TV subscriptions
  • Free 20-minute Wi-Fi access on American Airlines
  • Complimentary Tinder Gold Premium Access

To claim these perks, fans simply interact with McValue ads on their favorite platforms while supplies last.

The McValue Era Begins

The McValue Era began on January 7. Fans can visit their local McDonald’s or check out the MyMcDonald’s app to discover the value that works for them. With the McValue platform, the Golden Arches are proving that sometimes, more really is more.


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