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Category: ADVERTISING

Build-A-Bear proves love is just a squeeze away
  • Reel Ad of the Week

Build-A-Bear proves love is just a squeeze away

By Reel Chicago Jan 21, 2026
Build-A-Bear is leaning into emotional connection this Valentine’s Day with “A Squeeze Away,” its first campaign created by Highdive. The social-first work spotlights one...
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The Fletcher Camera legacy continues with the launch of Momento
  • REEL BUSINESS

The Fletcher Camera legacy continues with the launch of Momento

By Barbara Roche Jan 16, 2026
The Fletcher family, long synonymous with Chicago’s camera culture and technical innovation, is entering a new phase of its story. After decades shaping the city’s produ...
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Old National Bank sends a message only a Bears fan can love
  • Reel Ad of the Week

Old National Bank sends a message only a Bears fan can love

By Reel Chicago Jan 15, 2026
What could be more Chicago than Da Bears, winter weather, and a billboard talking trash on the Kennedy? As the Chicago Bears prepare to face the LA Rams in this weekend’s pla...
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FactSet turns AI on itself in Wall Street OOH campaign
  • CREATIVE

FactSet turns AI on itself in Wall Street OOH campaign

By Reel Chicago Jan 14, 2026
While most brands are racing to slap “AI-powered” on everything they touch, FactSet is zigging hard in the opposite direction. The global financial information provider has...
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NAACP Image Awards noms: The Chi, Bear, Ironheart and more
  • AWARDS

NAACP Image Awards noms: The Chi, Bear, Ironheart and more

By Reel Chicago Jan 14, 2026
Chicago has plenty to point at in the newly announced nominations for the 57th NAACP Image Awards, with hometown and Chicago-connected titles landing in major categories, inclu...
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Sub-Zero taps Cramer-Krasselt as Social AOR
  • ACCOUNT WINS

Sub-Zero taps Cramer-Krasselt as Social AOR

By Reel Chicago Jan 13, 2026
Cramer-Krasselt has been named Social Agency of Record for Sub-Zero Group, Inc., the luxury appliance manufacturer behind Sub-Zero, Wolf, and Cove, following a competitive revi...
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Da Bears are back: From fans to brands
  • REEL BUSINESS

Da Bears are back: From fans to brands

By Barbara Roche Jan 9, 2026
Chicago has felt this shift before. The loyalty has never wavered. A winning season has lifted the confidence of the city’s football faithful, and with it, the Chicago Bears...
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Miller Lite calls out social flakiness with Christopher Walken
  • Reel Ad of the Week

Miller Lite calls out social flakiness with Christopher Walken

By Reel Chicago Jan 9, 2026
As cancel culture seeps into real life and plans are abandoned with a tap of a screen, Miller Lite is stepping in with a reminder to actually show up. The Molson Coors brand...
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DIYer Nick Offerman goes undercover for True Value
  • CREATIVE

DIYer Nick Offerman goes undercover for True Value

By Reel Chicago Jan 9, 2026
A new campaign from Laughlin Constable for True Value puts an undercover Nick Offerman (The Last of Us, Death By Lightning) at the center of a brand reset designed to meet mode...
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Chicago craft takes spotlight in Art Director Guild Awards
  • AWARDS

Chicago craft takes spotlight in Art Director Guild Awards

By Reel Chicago Jan 8, 2026
Chicago’s creative fingerprint is all over the Art Directors Guild’s 30th Annual Excellence in Production Design nominations, with locally rooted work spanning commercials,...
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Leo Study finds America’s real crisis isn’t politics; it’s respect
  • CREATIVE

Leo Study finds America’s real crisis isn’t politics; it’s respect

By Reel Chicago Jan 5, 2026
A new study from Leo US suggests that what’s truly fracturing American society isn’t politics, economics, or ideology, but something far more personal: a growing lack of re...
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FCB claims top spot in One Club’s 2025 Global Creative Rankings
  • CREATIVE

FCB claims top spot in One Club’s 2025 Global Creative Rankings

By Reel Chicago Jan 3, 2026
As it enters its final year operating under the FCB agency brand, FCB closed out 2025 on a high note, once again topping The One Club for Creativity’s Global Creative Ranking...
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Pinnacle Advertising named AOR for Shoreline Sightseeing
  • ACCOUNT WINS

Pinnacle Advertising named AOR for Shoreline Sightseeing

By Reel Chicago Dec 17, 2025
Shoreline Sightseeing operates the largest and most diverse fleet of tour vessels and water taxis in Chicago, with 18 boats offering architecture cruises, skyline and fireworks...
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DISH leans into awkward moments to have “The Talk”
  • Reel Ad of the Week

DISH leans into awkward moments to have “The Talk”

By Reel Chicago Dec 16, 2025
DISH isn’t running from the comparison anymore. It’s leaning straight into it. In its latest campaign, The Talk, created in collaboration with Highdive, DISH tackles one of...
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Golden Globe taps Chicago productions with 4 nominations
  • AWARDS

Golden Globe taps Chicago productions with 4 nominations

By Reel Chicago Dec 8, 2025
The 83rd Golden Globe nominations dropped this morning. While this year’s race is dominated by global heavyweights like Sentimental Value and One Battle After Another, Chicag...
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Music Box Theatre announces major expansion for 2026
  • REEL BUSINESS

Music Box Theatre announces major expansion for 2026

By Barbara Roche Dec 5, 2025
As Chicago’s beloved Music Box Theatre approaches its 100th birthday in 2029, it is preparing for a landmark year of growth both in the city it calls home and across state li...
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Papa Johns names Leo as new creative agency
  • ACCOUNT WINS

Papa Johns names Leo as new creative agency

By Reel Chicago Dec 3, 2025
Papa Johns has tapped Leo as its new creative agency as the pizza giant works to strengthen its marketing and reverse a lingering sales slump. The move follows a creative ag...
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The new SCC is built around one promise – Create. Impact
  • REEL BUSINESS

The new SCC is built around one promise – Create. Impact

By Reel Chicago Dec 3, 2025
Happy New Year from Schafer Condon Carter. Thirty-six-year-old SCC is closing out a milestone year marked by new leadership, new work, significant business wins, and a sharpene...
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How the brutal Omnicom cuts affect Chicago agencies
  • REEL BUSINESS

How the brutal Omnicom cuts affect Chicago agencies

By Reel Chicago Dec 1, 2025
Omnicom employees, now including those from the former DDB Chicago and FCB Chicago, are heading into December with tough news. The global holding company said Monday it will cu...
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DoorDash celebrates Dashers’ power passions
  • Reel Ad of the Week

DoorDash celebrates Dashers’ power passions

By Reel Chicago Nov 23, 2025
DoorDash is spotlighting the side-hustle hustle with its newest recruitment ad, a stylish and surprisingly cinematic grocery delivery spot created by Quality Meats in partnersh...
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