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Category: ADVERTISING

OKRP’s Illinois Lottery spot goes beyond monetary prizes
  • CREATIVE

OKRP’s Illinois Lottery spot goes beyond monetary prizes

By Reel Chicago May 5, 2020
A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they face the trials of ev...
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UPDATED: R/GA to close Chicago office?
  • REEL BUSINESS

UPDATED: R/GA to close Chicago office?

By Reel Chicago May 4, 2020
Last week, R/GA reportedly laid off 10% of its team across U.S. offices. Globally, the agency employs more than 2,000 people. In the United States, R/GA has offices in Austin, ...
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Gerety Awards deadline extended and no COVID-19 ads
  • AWARDS

Gerety Awards deadline extended and no COVID-19 ads

By Reel Chicago May 3, 2020
Gerety Awards has a new deadline extension to May 29. They confirm its judging will be remote this year and announced they will not be accepting Covid-19 related ads! Gerety...
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McDonald’s Q1 “significantly disrupted” by COVID-19
  • REEL BUSINESS

McDonald’s Q1 “significantly disrupted” by COVID-19

By Reel Chicago Apr 30, 2020
McDonald's Corporation today announced results for the first quarter ending March 31, 2020. During its investor earnings conference call live over the Internet, McDonald's...
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Energy BBDO uses drones to film Woodford Reserve
  • CREATIVE

Energy BBDO uses drones to film Woodford Reserve

By Reel Chicago Apr 30, 2020
Nothing says, "May" more than the annual running of the Kentucky Derby. Originally slated to run May 2, the 146-year-old derby will now be postponed until September 5 due ...
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Kellogg’s campaign thanks those bringing us breakfast
  • CREATIVE

Kellogg’s campaign thanks those bringing us breakfast

By Reel Chicago Apr 28, 2020
With social distancing the norm for many of us, life feels really different right now, but one thing remains constant: breakfast. As COVID-19 changes much about our days, Kello...
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Burnett’s Wingstop OOH campaign is very human
  • CREATIVE

Burnett’s Wingstop OOH campaign is very human

By Reel Chicago Apr 28, 2020
Leo Burnett and Wingstop have taken a new approach to OOH ads with limited-edition streetwear. That's right the billboards are people and it's a pretty dope campaign. Accord...
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Potbelly returns $10 million small business loan
  • REEL BUSINESS

Potbelly returns $10 million small business loan

By Reel Chicago Apr 27, 2020
After succumbing to public pressure, Chicago-based sandwich chain Potbelly said Saturday that it will return its $10 million loan from the Paycheck Protection Program intended f...
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Allstate leaves Leo Burnett after 60 years for Droga5
  • ACCOUNT WINS

Allstate leaves Leo Burnett after 60 years for Droga5

By Reel Chicago Apr 25, 2020
Following a review, Northbrook-based Allstate has tapped New York agency Droga5 to lead its creative account. Allstate had been a client of Leo Burnett's for 60 years, callin...
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Heinz commits $1m in grants for diner initiative
  • CREATIVE

Heinz commits $1m in grants for diner initiative

By Reel Chicago Apr 23, 2020
Who doesn't love a diner? Especially if it's a greaZy diner cheeseburger (with iceberg lettuce, white onions) and fries. They are the best. And the ketchup that is always there ...
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Oscar Mayer, mcgarrybowen are Feeding America
  • CREATIVE

Oscar Mayer, mcgarrybowen are Feeding America

By Reel Chicago Apr 22, 2020
Grilling season, of which the Reel Chicago Team are massive fans of, is about to kick off. But of course we are in the middle of a global pandemic and social distancing. So, ho...
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Dreaming of Travel and Road Trips to Come?
  • REEL BUSINESS

Dreaming of Travel and Road Trips to Come?

By Reel Chicago Apr 21, 2020
With the COVID-19 virus keeping most people indoors for an extended period of time, Rand McNally faithfully submits its antidote: A new edition of the classic Rand McNally ...
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Cox, FCB support small biz owners in new 360 campaign
  • CREATIVE

Cox, FCB support small biz owners in new 360 campaign

By Reel Chicago Apr 21, 2020
In response to COVID-19, Cox Communications and FCB Chicago have created a 360-campaign (including TV, print, digital, social and OOH) designed to empower and su...
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Burrell posts powerful COVID-19 video on IG
  • Reel Ad of the Week

Burrell posts powerful COVID-19 video on IG

By Colin Costello Apr 20, 2020
During her appearance on CBS' Face the Nation earlier this month, Chicago Mayor Lori Lightfoot told host Margaret Brennan while the novel coronavirus COVID-19 has impacted the ...
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Jeep debuts new spot during ‘One World’ global special
  • CREATIVE

Jeep debuts new spot during ‘One World’ global special

By Reel Chicago Apr 20, 2020
As part of the One World: Together At Home globally televised and digital special on Saturday night to support frontline health care workers and the World Health Orga...
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Uncle Ben’s stays close in new work from Energy BBDO
  • CREATIVE

Uncle Ben’s stays close in new work from Energy BBDO

By Reel 360 Apr 16, 2020
As we're all experiencing, finding ways to stay close and connected are more important now than ever, though it looks a lot different today.  Uncle Ben's has long sto...
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Mayor Lightfoot is back with more stay-at-home tips
  • Reel Ad of the Week

Mayor Lightfoot is back with more stay-at-home tips

By Colin Costello Apr 16, 2020
Welcome to Week number five of staying-at-home due to the novel coronavirus COVID-19 outbreak. While Chicagoans are hunkered down, Mayor Lori Lightfoot has been busy with creat...
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Utopic partners with KOVAL distillery for COVID-19 video
  • CREATIVE

Utopic partners with KOVAL distillery for COVID-19 video

By Reel Chicago Apr 8, 2020
While the novel coronavirus COVID-19 continues to have a damaging effect on Chicago and Illinois, post-production house Utopic has now partnered with Chicago local distillery, ...
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Leviathan creates dynamic artistry for Canopy at 900 N
  • CREATIVE

Leviathan creates dynamic artistry for Canopy at 900 N

By Reel Chicago Apr 7, 2020
The Canopy at Chicago's iconic upscale retail destination 900 North Michigan Shops was unveiled in late 2017 as a key part of a major reimagining of the 465,000 square foot sho...
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McDonald’s donates 750,000 masks for frontline workers
  • REEL BUSINESS

McDonald’s donates 750,000 masks for frontline workers

By Reel Chicago Apr 6, 2020
Mayor Lori E. Lightfoot and the McDonald’s Corporation today announced a new donation of 750,000 N95 face masks to support healthcare professionals and personnel as well as ...
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