SCC takes Small Agency of the Year, Silver

Chicago-based independent creative and technology agency, Schafer Condon Carter (SCC) won its second Small Agency of the Year Award in three years taking the Ad Age Silver.

The metaphoric icing atop the agency’s 30th birthday cake, Schafer Condon Carter (SCC) has pushed boundaries by taking its mission statement, “We work for humans,” to heart through data-driven human insights paired with inventive creativity. 


“The reason we’ve won this award two out of the last three years is simple – our clients and our people,” said SCC CEO Richard McDonald. “We’re an agency driven by big ideas. We’re lucky to partner with clients that allow us to do great work for them. I couldn’t be prouder of what we’ve accomplished together and look forward to more to come.”

SCC’s approach is a combination of ingenuity, creativity and data – harnessed by integrated brand teams working together to drive their clients’ businesses. Using insights into the way people think and behave, the agency can better understand the obstacles clients are facing and develop unique and strategic ways to overcome them. 

ALSO READ: Highdive named Small Agency of the Year, Gold

Here’s a rundown of the agency’s top campaigns from last year:

In an effort to boost ticket sales for the Chicago Cubs’ opening day, SCC created a ballpark scented cologne, the “Scents of Wrigley,” featuring scents like ivy, dirt and leather. Paired with shareworthy content featuring actual Cubs players, the cologne garnered enough attention to sell out the game–and became an actual product line launched by the Cubs.

SCC’s client, Chamberlain Group (CGI), is known for innovative garage door-opening technology. Just in time for the holiday shopping season, CGI partnered with Amazon for the company’s first-ever in-garage delivery service designed to keep packages safe from the elements and porch thieves. Through a simple demonstration showing how the service works through the app, set to the tune of Jingle Bells, SCC overcame the hurdles the partnership faced to showcase how simple and necessary the service really is. CGI sold nearly two times their goal for Smart Garage Hubs and achieved a 62 percent increase over goals for app connections.

When First Midwest Bank launched small business banking in a saturated Chicago market, the team at SCC knew the way to break through was by highlighting just how much First Midwest Bank understands small business owners. The result was a series of TV/web content highlighting relatable situations to appeal to real small business owners. The bank saw a 92 percent increase in small business checking growth, a 24 percent boost in checking KPIs and a 15 percent lead conversion from a dedicated landing page.

SCC works with a variety of clients across the U.S. including P&G Professional in Cincinnati, DanoneWave in Denver, Casey’s General Store in Des Moines, the Pacers in Indianapolis, Asurion in Nashville, Johnson & Johnson in New Brunswick and Eastman Chemical in St. Louis.

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