BetMGM has launched a new TVC campaign for the 2024 football season featuring Academy Award and GRAMMY Award-winning actor Jamie Foxx.
The campaign, created by Highdive, showcases Foxx’s diverse character acting and comedic talent, illustrating how BetMGM delivers a premier experience rooted in its Las Vegas origins, hospitality, and entertainment expertise. Directed by Brian Billow and filmed in Los Angeles, the series of spots will air nationwide throughout the football season.
The first ad, titled “Nothing Feels,” features Foxx portraying various characters experiencing the emotional highs and lows of game day, emphasizing how BetMGM provides customers with real-world rewards like hotel suites through its connection to MGM Resorts and Marriott Bonvoy. The creative highlights BetMGM’s commitment to “treating customers right” by offering unmatched benefits that extend beyond the betting experience. Watch below:
Foxx, a long-time collaborator with BetMGM, expressed his excitement about the campaign. “I always love creating fun content with my BetMGM family when football season comes around,” said Foxx. “We had a blast filming these spots and showing the swagger of BetMGM.”
The second ad introduces BetMGM’s new “Second Chance” promotion, which allows bettors who place a straight bet on a player to score the first touchdown of the game to win back their wager if that player scores the second touchdown instead. In this spot, Foxx plays multiple characters who humorously debate the possibilities of the offer.
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In the third installment called “Feel Welcome,” Foxx showcases BetMGM’s special welcome offer, which gives new customers up to $1,500 in bonus bets if their first bet loses. This feature is designed to enhance the experience for new users by minimizing the risk in their first foray into sports betting.
Matt Prevost, Chief Revenue Officer of BetMGM, praised Foxx’s performance, saying, “Jamie Foxx is a rare talent who can captivate an audience in any forum. This campaign taps into his confidence and range, and will both entertain and inform viewers about BetMGM’s exciting new features for the football season.”
Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, the agency behind the campaign, added, “Our aim was to showcase how BetMGM ‘treats you right,’ and Jamie’s performance brilliantly captures that message.”
BetMGM currently operates in 29 North American markets, including states like Arizona, Colorado, Illinois, and New Jersey, as well as Ontario, Canada, and Puerto Rico. As the company expands, BetMGM remains committed to responsible gaming. Its integration with MGM Resorts’ GameSense program ensures customers can access resources to play responsibly, maintaining an entertaining and safe digital experience.
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