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Category: CREATIVE

Naked redefines snack time with “Thungry”
  • CREATIVE

Naked redefines snack time with “Thungry”

By Reel Chicago May 29, 2024
Are you thirsty? Are you hungry? Naked has your drinkable snack. The juice brand has unveiled its latest campaign, "When Thungry, Get Naked," aimed at redefining snack time. Th...
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DoorDash launches new campaign highlighting flexibility
  • CREATIVE

DoorDash launches new campaign highlighting flexibility

By Reel Chicago May 22, 2024
DoorDash has launched a new campaign developed by Quality Meats in collaboration with Superette, DoorDash’s internal creative studio, to highlight the flexible benefits of gi...
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Grandma inspires McDonald’s newest McFlurry
  • CREATIVE

Grandma inspires McDonald’s newest McFlurry

By Reel Chicago May 20, 2024
McDonald’s is inviting fans to celebrate their grandmothers and recreate cherished memories with the launch of the Grandma McFlurry, available for a limited time starting May...
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Ball Park wants us to top our dogs our way in new campaign
  • CREATIVE

Ball Park wants us to top our dogs our way in new campaign

By Reel Chicago May 16, 2024
In response to a recent campaign by Heinz Ketchup brand urging Chicagoans to rethink their hot dog toppings, Ball Park has launched a new campaign to celebrate the freedom to t...
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DDB Chicago, Critical Mass create AI world for Starburst
  • CREATIVE

DDB Chicago, Critical Mass create AI world for Starburst

By Reel Chicago May 16, 2024
For the first time in 12 years, Starburst, the beloved candy known for its deliciously different flavors, has launched a new campaign titled "Different Every Time." This in...
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Tillamook launches “Extraordinary Dairy” campaign with Josh Gad
  • CREATIVE

Tillamook launches “Extraordinary Dairy” campaign with Josh Gad

By Reel Chicago May 6, 2024
Tillamook County Creamery Association unveiled its new brand platform and campaign titled "Extraordinary Dairy." This initiative challenges consumers not to settle for mediocre...
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State Farm’s hilarious Scarecrow is a “no-brainer”
  • CREATIVE

State Farm’s hilarious Scarecrow is a “no-brainer”

By Reel Chicago Apr 19, 2024
State Farm's latest commercial, "No-Brainer," created by Highdive, offers a fresh take on the iconic magic jingle campaign. In this fun new spot, viewers witness the consequenc...
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FactSet says no to boring B2B advertising with new VSA campaign
  • CREATIVE

FactSet says no to boring B2B advertising with new VSA campaign

By Reel Chicago Apr 12, 2024
FactSet, a global financial digital platform and enterprise solutions provider, has unveiled a new VSA campaign that demonstrates how, when it comes to the facts, context is ev...
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Smack for Heinz: billboards dispensing ketchup
  • CREATIVE

Smack for Heinz: billboards dispensing ketchup

By Reel Chicago Apr 4, 2024
Chicagoans take their hot dogs seriously, and for many, that means absolutely no ketchup. However, ketchup giant Heinz is shaking things up with a bold move aimed directly at t...
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New Lexus NX spot from Quriosity taps celebrity influencer Fuslie
  • CREATIVE

New Lexus NX spot from Quriosity taps celebrity influencer Fuslie

By Reel Chicago Mar 14, 2024
In a new, fast-paced Lexus spot, produced by Quriosity Productions, a young female gamer takes to her computer to chat with her male esports teammate before they get into their...
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Buick launches new tagline and design
  • CREATIVE

Buick launches new tagline and design

By Reel Chicago Feb 27, 2024
Buick's latest campaign takes a philosophical turn as it adopts a new tagline, "Exceptional by design," which replaces the previous line, "Buick. The craft of modern luxury," ...
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Two by Four and American Place Casino are Changing the Game
  • CREATIVE

Two by Four and American Place Casino are Changing the Game

By Reel Chicago Feb 8, 2024
Two by Four advertising and marketing agency headquartered in Chicago, joined forces with American Place Casino to create the Change the Game campaign, in a strategic move to t...
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Sarofsky rises to the challenge of Marvel’s Echo title sequence
  • CREATIVE

Sarofsky rises to the challenge of Marvel’s Echo title sequence

By Reel Chicago Feb 2, 2024
Prior to the exclusive streaming debut of Marvel Studios' Echo on Disney Plus and Hulu on January 10, Executive Producer and Director Sydney Freeland made it clear that the ser...
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SAXX offers “family jewels” pendant in  Valentine’s Day campaign
  • CREATIVE

SAXX offers “family jewels” pendant in Valentine’s Day campaign

By Reel Chicago Feb 1, 2024
SAXX Underwear has long been recognized for its innovative design, offering men a supportive and comfortable fit with its hammock-shaped pouch. With Valentine's Day approaching...
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Chicago actor Jeff Daniel Phillips is new Geico Caveman
  • CREATIVE

Chicago actor Jeff Daniel Phillips is new Geico Caveman

By Reel Chicago Jan 29, 2024
The beloved Geico Caveman commercials are making a comeback, and this time, an Illinois native is taking the national spotlight. Jeff Daniel Phillips, hailing from Chicago, has...
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McDonald’s rings in New Year with Fry Countdown
  • CREATIVE

McDonald’s rings in New Year with Fry Countdown

By Reel Chicago Jan 7, 2024
It's only January 8, so we can still talk New Year's Eve stunts. As the world eagerly awaited the traditional Times Square Ball Drop to welcome 2024, McDonald's took a playful ...
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New campaign addresses antisemitism at  Northwestern
  • CREATIVE

New campaign addresses antisemitism at Northwestern

Dec 20, 2023
In response to concerns about growing hostility toward Jewish students at Northwestern University, Alums for Campus Fairness, a nonprofit Jewish advocacy group, is set to launc...
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Two by Four campaign celebrates 150th running of Kentucky Derby
  • CREATIVE

Two by Four campaign celebrates 150th running of Kentucky Derby

By Reel Chicago Nov 4, 2023
As the anticipation for the 150th running of the Kentucky Derby builds, independent creative ad agency Two by Four and Churchill Downs Racetrack join forces to launch a breatht...
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Tessa director Blaine Hogan goes intergenerational for Picklr
  • CREATIVE

Tessa director Blaine Hogan goes intergenerational for Picklr

By Reel Chicago Oct 26, 2023
A heart-pounding new commercial for The Picklr, a rapidly expanding chain of indoor pickleball courts, is setting the stage for this emerging sport with a fresh, high-energy tw...
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Olipop expands marketing horizons to Chicago
  • CREATIVE

Olipop expands marketing horizons to Chicago

By Reel Chicago Oct 25, 2023
Oakland-based prebiotic soda brand, Olipop, known for its initial success through influencer and TikTok marketing, is making a bold move into outdoor advertising. And that move...
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