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Category: CREATIVE

Home Instead inspires families in new campaign by FCB
  • CREATIVE

Home Instead inspires families in new campaign by FCB

By Reel Chicago Jan 13, 2025
For many families, the realization that a loved one needs senior care can be an overwhelming and emotional moment. But Home Instead, a global leader in in-home care for aging a...
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Highdive gets “Pretty Dirty” with new Jeep work
  • CREATIVE

Highdive gets “Pretty Dirty” with new Jeep work

By Reel Chicago Jan 10, 2025
Jeep is redefining luxury and capability with the launch of its all-new Wagoneer S, the brand’s first global battery-electric vehicle (BEV). To mark this milestone, Jeep has ...
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Pull-Ups celebrates potty training with Terd and Yureen
  • CREATIVE

Pull-Ups celebrates potty training with Terd and Yureen

By Reel Chicago Jan 10, 2025
Pull-Ups, the brand synonymous with potty training and its iconic I'm a Big Kid Now jingle, is embracing the chaos of potty training in a new campaign creatively led by Leo Bur...
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McDonald’s partners with John Cena for McValue Platform launch
  • CREATIVE

McDonald’s partners with John Cena for McValue Platform launch

By Reel Chicago Jan 10, 2025
Savings just got a permanent ringside seat at McDonald’s as the fast-food giant launches its highly anticipated McValue menu across all U.S. locations. Designed to give custo...
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German Doner Kebab’s introduces bold flavor in new campaign
  • CREATIVE

German Doner Kebab’s introduces bold flavor in new campaign

By Reel Chicago Jan 9, 2025
Fast-growing global kebab chain, German Doner Kebab, is making waves with its first-ever U.S. marketing campaign, “Open Your Mouth Mind.” Known for revolutionizing the clas...
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J Blanton Plumbing partners with Geletka+ in a bold new brand identity
  • CREATIVE

J Blanton Plumbing partners with Geletka+ in a bold new brand identity

By Reel Chicago Jan 9, 2025
J Blanton Plumbing, a trusted name in the plumbing industry, has unveiled a bold new corporate brand identity and repositioning strategy, developed in partnership with creative...
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Jeremy Allen White is at home in new Calvin Klein Winter campaign
  • CREATIVE

Jeremy Allen White is at home in new Calvin Klein Winter campaign

By Reel Chicago Nov 22, 2024
Calvin Klein Studio has unveiled its latest campaign for Winter 2024, once again spotlighting The Bear star Jeremy Allen White. This marks the actor’s third collaboration wit...
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Kleenex perfectly captures First-Day of School moment
  • CREATIVE

Kleenex perfectly captures First-Day of School moment

By Reel Chicago Nov 4, 2024
The first day of school can be an emotional rollercoaster, with parents and children alike feeling a mix of excitement, nerves, and maybe even a few tears. For some, it’s the...
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Mr. Beef helps Southwest Airlines flex its new menu
  • CREATIVE

Mr. Beef helps Southwest Airlines flex its new menu

By Reel Chicago Oct 25, 2024
Southwest Airlines has kicked off a new phase in its “That’s a Big Flex” campaign by teaming up with the iconic Chicago eatery Mr. Beef. For one day only, they offere...
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Fentanyl victims brought back to life via AI in BarkleyOKRP campaign
  • CREATIVE

Fentanyl victims brought back to life via AI in BarkleyOKRP campaign

By Reel Chicago Oct 22, 2024
BarkleyOKRP has launched a powerful new AI-powered campaign, Unfinished Legacies, aimed at raising awareness about the fentanyl epidemic and the tragic loss of lives to acciden...
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Burt’s Bees introduces a sensory wonder in new FCB campaign
  • CREATIVE

Burt’s Bees introduces a sensory wonder in new FCB campaign

By Reel Chicago Oct 15, 2024
FCB Chicago is at the helm of Burt’s Bees’ newest campaign, introducing the brand's fresh platform, "A Touch of Wonder." This campaign takes natural skincare lovers on a wa...
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SKITTLES unparalyzes gen-Z’s commitment issues
  • CREATIVE

SKITTLES unparalyzes gen-Z’s commitment issues

By Reel Chicago Oct 15, 2024
Face it, SKITTLES is strange. But we embrace strange at Reel Chicago. Relish it even. And that's why we are drawn to this thought-provoking new spot created by DDB Chicago and ...
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NHL embraces Gen Z stars in Highdive campaign
  • CREATIVE

NHL embraces Gen Z stars in Highdive campaign

By Reel Chicago Oct 7, 2024
The National Hockey League (NHL) started the 2024-25 season with a fresh, lighthearted commercial featuring some of its top Gen Z talent. As part of its "The Next Golden Era is...
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Heinz Ketchup celebrates superfans with Chicago artist
  • CREATIVE

Heinz Ketchup celebrates superfans with Chicago artist

By Reel Chicago Oct 2, 2024
Heinz Ketchup celebrated superfans in a fun and unique way by creating a one-of-a-kind ketchup packet suit jacket for Heinz Le, a longtime devotee of the brand who wore it for ...
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Comcast Business unveils mobile art installations across Chicago
  • CREATIVE

Comcast Business unveils mobile art installations across Chicago

By Reel Chicago Sep 27, 2024
In a city known for its public art installations, from 1999's iconic Cows on Parade to the infamous Bean and vibrant murals, Comcast Business is following in the tradition of c...
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Chicago’s Jennifer Hudson teams up with the Dawn Ducklings
  • CREATIVE

Chicago’s Jennifer Hudson teams up with the Dawn Ducklings

By Reel Chicago Sep 19, 2024
The Dawn ducklings are icons of Dawn’s tough, yet gentle, grease-fighting power. Wildlife rescue experts discovered that Dawn, America’s #1 Dish Brand, effectively removed ...
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New campaign for Chicago Sports Network delivers
  • CREATIVE

New campaign for Chicago Sports Network delivers

By Reel Chicago Sep 17, 2024
As the Chicago Bulls and Blackhawks gear up for their preseason games, the city’s newest sports broadcasting platform, Chicago Sports Network (CHSN), is preparing to make its...
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Jamie Foxx stars in new BetMGM campaign for 2024 football season
  • CREATIVE

Jamie Foxx stars in new BetMGM campaign for 2024 football season

By Reel Chicago Sep 4, 2024
BetMGM has launched a new TVC campaign for the 2024 football season featuring Academy Award and GRAMMY Award-winning actor Jamie Foxx. The campaign, created by Highdive, s...
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Chicago Sky, BarkleyOKRP use AI to shield players from online harm
  • CREATIVE

Chicago Sky, BarkleyOKRP use AI to shield players from online harm

By Reel Chicago Aug 30, 2024
Chicago Sky, in partnership with advertising agencies BarkleyOKRP and Putney, is taking a bold step forward with its "Block the Negativity, Post Up Positivity" initiative aimed...
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Havas helps PLEZi Nutrition launch sugarcane-based backpack
  • CREATIVE

Havas helps PLEZi Nutrition launch sugarcane-based backpack

By Reel Chicago Aug 30, 2024
In a move to combat excessive sugar consumption among children, PLEZi Nutrition, co-founded by former First Lady Michelle Obama, has unveiled the PLEZi Sugar Pack—a groundbre...
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