Leo Chicago has rolled out a fresh and witty new campaign for Visionworks, reframing how we think about eye care—not by taking it to the extremes, but by simplifying it.
P...
For the first time in decades, Master Lock is redefining its brand identity — and it's doing so with longtime creative agency partner Laughlin Constable. The launch of a bold...
Poise, the leading brand for light bladder leak protection, is taking on a critical gap in women’s healthcare with a new initiative focused on supporting perimenopausal and m...
In an industry where flashy promotions and "switch-to-save" deals reign supreme, UScellular is doing something refreshingly different: showing love to the customers who are alr...
Concert season is heating up—literally—and Dove is making sure fans stay fresh with its newest campaign, Hot Seats, a multicity scavenger hunt that rewards music lovers wit...
From building pixelated Golden Arches to constructing full-on restaurants block by block, Minecraft fans have been showing their love for McDonald’s inside the digital sandbo...
Miller Lite's turning 50, and it’s throwing a yearlong party to celebrate the beer that changed the game. What started in 1975 as a bold experiment in the then-unheard-of lig...
When a four-year-old Wisconsin boy dialed 911 to report his mother for "stealing" his ice cream, the internet had a field day. The story quickly went viral, making headlines ac...
The U.S. Army is redefining what it means to serve with the launch of "Uncommon is Calling," a bold new campaign focused exclusively on the Army National Guard. Designed to cha...
What if scrubbing a sink could feel as rewarding as sipping your favorite latte? Or wiping down a countertop could bring as much joy as playing with a puppy? The latest researc...
Banking ads aren’t exactly known for their comedy chops, but Schafer Condon Carter (SCC) is changing that with a sharp and witty new campaign for Old National Bank (ONB). The...
If you've ever walked into a closet, basement, or laundry room and been hit with that unmistakable musty smell, you might find yourself echoing a new catchphrase: "Daaamp!" Tha...
March 3rd marked Global Omega-3 Day, an initiative launched in 2021 by the Global Organization for EPA and DHA Omega-3s (GOED) to raise awareness about the critical role omega-...
Leo and Snack Factory are inviting audiences into a whimsical world of flavor with the launch of their latest game-changing snack, Pop’ums. The brand, best known for disrupti...
Orkin Pest Control, regarded as one of the top pest control companies in the industry, is collaborating with DDB Chicago, to creatively raise awareness about termite protection...
Toyota has launched its latest national brand campaign, You Can't Stop My Drive, a bold and heartfelt initiative aimed at celebrating the optimism, determination, and transform...
For many families, the realization that a loved one needs senior care can be an overwhelming and emotional moment. But Home Instead, a global leader in in-home care for aging a...
Jeep is redefining luxury and capability with the launch of its all-new Wagoneer S, the brand’s first global battery-electric vehicle (BEV). To mark this milestone, Jeep has ...
Pull-Ups, the brand synonymous with potty training and its iconic I'm a Big Kid Now jingle, is embracing the chaos of potty training in a new campaign creatively led by Leo Bur...
Savings just got a permanent ringside seat at McDonald’s as the fast-food giant launches its highly anticipated McValue menu across all U.S. locations. Designed to give custo...
