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Category: CREATIVE

Burt’s Bees introduces a sensory wonder in new FCB campaign
  • CREATIVE

Burt’s Bees introduces a sensory wonder in new FCB campaign

By Reel Chicago Oct 15, 2024
FCB Chicago is at the helm of Burt’s Bees’ newest campaign, introducing the brand's fresh platform, "A Touch of Wonder." This campaign takes natural skincare lovers on a wa...
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SKITTLES unparalyzes gen-Z’s commitment issues
  • CREATIVE

SKITTLES unparalyzes gen-Z’s commitment issues

By Reel Chicago Oct 15, 2024
Face it, SKITTLES is strange. But we embrace strange at Reel Chicago. Relish it even. And that's why we are drawn to this thought-provoking new spot created by DDB Chicago and ...
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NHL embraces Gen Z stars in Highdive campaign
  • CREATIVE

NHL embraces Gen Z stars in Highdive campaign

By Reel Chicago Oct 7, 2024
The National Hockey League (NHL) started the 2024-25 season with a fresh, lighthearted commercial featuring some of its top Gen Z talent. As part of its "The Next Golden Era is...
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Heinz Ketchup celebrates superfans with Chicago artist
  • CREATIVE

Heinz Ketchup celebrates superfans with Chicago artist

By Reel Chicago Oct 2, 2024
Heinz Ketchup celebrated superfans in a fun and unique way by creating a one-of-a-kind ketchup packet suit jacket for Heinz Le, a longtime devotee of the brand who wore it for ...
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Comcast Business unveils mobile art installations across Chicago
  • CREATIVE

Comcast Business unveils mobile art installations across Chicago

By Reel Chicago Sep 27, 2024
In a city known for its public art installations, from 1999's iconic Cows on Parade to the infamous Bean and vibrant murals, Comcast Business is following in the tradition of c...
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Chicago’s Jennifer Hudson teams up with the Dawn Ducklings
  • CREATIVE

Chicago’s Jennifer Hudson teams up with the Dawn Ducklings

By Reel Chicago Sep 19, 2024
The Dawn ducklings are icons of Dawn’s tough, yet gentle, grease-fighting power. Wildlife rescue experts discovered that Dawn, America’s #1 Dish Brand, effectively removed ...
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New campaign for Chicago Sports Network delivers
  • CREATIVE

New campaign for Chicago Sports Network delivers

By Reel Chicago Sep 17, 2024
As the Chicago Bulls and Blackhawks gear up for their preseason games, the city’s newest sports broadcasting platform, Chicago Sports Network (CHSN), is preparing to make its...
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Jamie Foxx stars in new BetMGM campaign for 2024 football season
  • CREATIVE

Jamie Foxx stars in new BetMGM campaign for 2024 football season

By Reel Chicago Sep 4, 2024
BetMGM has launched a new TVC campaign for the 2024 football season featuring Academy Award and GRAMMY Award-winning actor Jamie Foxx. The campaign, created by Highdive, s...
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Chicago Sky, BarkleyOKRP use AI to shield players from online harm
  • CREATIVE

Chicago Sky, BarkleyOKRP use AI to shield players from online harm

By Reel Chicago Aug 30, 2024
Chicago Sky, in partnership with advertising agencies BarkleyOKRP and Putney, is taking a bold step forward with its "Block the Negativity, Post Up Positivity" initiative aimed...
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Havas helps PLEZi Nutrition launch sugarcane-based backpack
  • CREATIVE

Havas helps PLEZi Nutrition launch sugarcane-based backpack

By Reel Chicago Aug 30, 2024
In a move to combat excessive sugar consumption among children, PLEZi Nutrition, co-founded by former First Lady Michelle Obama, has unveiled the PLEZi Sugar Pack—a groundbre...
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Method & Madness Jessica Batson directs new campaign from Doe-Anderson 
  • CREATIVE

Method & Madness Jessica Batson directs new campaign from Doe-Anderson 

By Reel Chicago Aug 28, 2024
Sullivan University, a trailblazer in career-focused education, presents The School of Doing, an innovative campaign developed in partnership with Doe-Anderson and directed by ...
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DoorDash targets Dashers in recruitment campaign
  • CREATIVE

DoorDash targets Dashers in recruitment campaign

By Reel Chicago Aug 16, 2024
DoorDash is doubling down on its efforts to attract new Dashers with a fresh ad developed by Quality Meats, in collaboration with DoorDash’s internal creative studio, Superet...
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Cat’s Pride launches ‘Go for the Medal’ feline-focused Olympics ad
  • CREATIVE

Cat’s Pride launches ‘Go for the Medal’ feline-focused Olympics ad

By Reel Chicago Aug 9, 2024
This summer, while the world’s top athletes vie for gold medals, Cat’s Pride is making its own bid for the spotlight with a new, cat-centric commercial titled Go for the Me...
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New Ad Council PSA  promotes firearm safety in Illinois
  • CREATIVE

New Ad Council PSA promotes firearm safety in Illinois

By Reel Chicago Jul 29, 2024
US Surgeon General Dr. Vivek Murthy recently named firearm violence "a public health crisis in America." The Illinois Department of Public Health (IDPH), Brady: United Again...
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Amalgamated Bank of Chicago rebrands as ABOC
  • CREATIVE

Amalgamated Bank of Chicago rebrands as ABOC

By Reel Chicago Jul 11, 2024
ABOC, formerly known as Amalgamated Bank of Chicago, has announced a significant rebranding effort in celebration of its 102nd anniversary. The rebranding includes a new na...
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Digitas teams with director Tessa Greenberg for Kinder Bueno
  • CREATIVE

Digitas teams with director Tessa Greenberg for Kinder Bueno

By Reel Chicago Jul 3, 2024
8th Street Productions director Tessa Greenberg has teamed up with Digitas Chicago to create the latest Kinder Bueno commercial. Known for her ability to put real people at eas...
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Method & Madness teams with Leo Burnett on Rite Aid Campaign 
  • CREATIVE

Method & Madness teams with Leo Burnett on Rite Aid Campaign 

By Reel Chicago Jun 20, 2024
Method & Madness Director Jonathan Becker teamed up with Leo Burnett to create the latest It Means More At Rite Aid campaign. Becker specializes in commercials featuring ch...
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Havas Chicago is working to help create a safe Chicago for all
  • CREATIVE

Havas Chicago is working to help create a safe Chicago for all

By Reel Chicago Jun 17, 2024
The City of Chicago Mayor's Office for Community Safety, in partnership with the Chicago Department of Public Health and Havas Chicago, has launched A Safe Chicago for All, an ...
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Great Wolf Resorts x FCB,  invite families to “Wolf Out!”
  • CREATIVE

Great Wolf Resorts x FCB, invite families to “Wolf Out!”

By Reel Chicago Jun 10, 2024
Great Wolf Resorts, Inc. has partnered with FCB Chicago to launch an exciting new campaign aimed at encouraging families to "Wolf Out!" by creating unforgettable memories toget...
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Tillamook iScreen: magic meets technology
  • CREATIVE

Tillamook iScreen: magic meets technology

By Reel Chicago Jun 6, 2024
Tillamook has unveiled a groundbreaking new marketing campaign, created by Leo Burnett, for its Chocolate Collection Ice Cream, leveraging cutting-edge lenticular lens technolo...
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