Calvin Klein Studio has unveiled its latest campaign for Winter 2024, once again spotlighting The Bear star Jeremy Allen White. This marks the actor’s third collaboration with the brand, solidifying his role as a key ambassador for Calvin Klein’s sleek, modern aesthetic.
Building on the success of two previous viral campaigns, the Winter 2024 collection—dubbed “a new wardrobe”—focuses on premium materials and classic tailored silhouettes, blending sophistication with comfort.
The campaign, shot by iconic photographer Stuart Winecoff (known for his work with Troye Sivan and Billie Eilish), takes a more relaxed approach than White’s earlier campaigns, presenting a casual, homey vibe.
The campaign’s centerpiece is a 35-second spot featuring White in three domestic settings. It seamlessly balances Calvin Klein’s trademark elegance with everyday charm.
The spot starts with White in a white button-down and pleated wool trousers, putting on a record and dancing freely to funky music, exuding effortless charisma.
He then changes into a minimal white tank top and straight-fit blue jeans, White channels his Bear persona in a playful cooking montage. Despite the dramatic flair, the culinary climax is a simple peanut butter and jelly sandwich—with the crusts meticulously cut off.
Finally, The Bear star opts for cozy cashmere and sweatpants, lounging by the fire while making a phone call. The spot concludes with White showcasing a spectacular dance move, capturing his signature charm. Watch below:
Jeremy Allen White’s ongoing collaboration with Calvin Klein underscores the brand’s ability to connect with its audience through authentic, relatable stars. “Jeremy’s natural charisma and versatile appeal perfectly embody the Calvin Klein ethos,” a spokesperson for the brand stated.
Calvin Klein continues to dominate with campaigns featuring a mix of established icons and rising stars. Following its retro-inspired Fall 2024 efforts with Greta Lee, Alexander Skarsgård, and K-pop sensation NewJeans, the brand once again proves its mastery in balancing timeless style with cultural relevance.
This Winter 2024 campaign will roll out across out-of-home (OOH), social media, and in-store platforms, aligning with Calvin Klein’s broader seasonal strategy.
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