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Category: CREATIVE

Walton Goggins goes full on S.M.U.T. for Jimmy John’s audiobook
  • CREATIVE

Walton Goggins goes full on S.M.U.T. for Jimmy John’s audiobook

By Reel Chicago Jun 24, 2025
Jimmy John’s is cranking up the heat this summer—and not just with peppers. The sandwich chain has launched its latest tongue-in-cheek campaign: S.M.U.T.—aka the Summer M...
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SCC helps GUM and SOLO stand out with new campaigns
  • CREATIVE

SCC helps GUM and SOLO stand out with new campaigns

By Reel Chicago Jun 9, 2025
Schafer Condon Carter (SCC) is flexing its creative muscle with the launch of two national campaigns that elevate everyday brands into unforgettable moments. The independent Ch...
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WeatherTech doubles down on U.S. manufacturing in campaign
  • CREATIVE

WeatherTech doubles down on U.S. manufacturing in campaign

By Reel Chicago Jun 3, 2025
That’s the message behind the latest creative campaign from WeatherTech, developed by longtime agency partner Pinnacle Advertising. With three new spots rolling out nationwid...
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Chicago’s Pope gets the billboard treatment from Old National Bank
  • CREATIVE

Chicago’s Pope gets the billboard treatment from Old National Bank

By Reel Chicago May 13, 2025
As the world celebrated the historic election of Pope Leo XIV—the first American pope, born in Dalton, Illinois—Old National Bank celebrated in its own way: on Chicago's Ke...
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Coors Banquet invites drinkers to start a legacy
  • CREATIVE

Coors Banquet invites drinkers to start a legacy

By Reel Chicago May 7, 2025
With over 150 years of brewing history behind it, Coors Banquet is turning its gaze toward the future. The iconic beer brand has launched “Start Your Legacy,” a new campaig...
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Sandals Resorts introduces The Mom Nap for Mother’s Day
  • CREATIVE

Sandals Resorts introduces The Mom Nap for Mother’s Day

By Reel Chicago May 6, 2025
This Mother’s Day, Sandals Resorts is offering the ultimate luxury to moms everywhere—not flowers, not brunch, but something far more sacred: a nap. In its latest creati...
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Pests are smart, Orkin Pros are smarter in new campaign
  • CREATIVE

Pests are smart, Orkin Pros are smarter in new campaign

By Reel Chicago Apr 28, 2025
Orkin, the pest control industry leader, has launched a bold new national campaign, "Pests Are Smart, Orkin Pros Are Smarter," in partnership with creative agency DDB Chicago. ...
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Culligan teams with Highdive for first-ever global campaign
  • CREATIVE

Culligan teams with Highdive for first-ever global campaign

By Reel Chicago Apr 24, 2025
Highdive is making more waves—literally. The award-winning creative agency has unveiled a bold new global brand campaign for Culligan, the water filtration company that’s b...
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DDB goes full crunch with surreal new campaign for SKITTLES POP’D
  • CREATIVE

DDB goes full crunch with surreal new campaign for SKITTLES POP’D

By Reel Chicago Apr 23, 2025
What happens when chewy goes crunchy? According to DDB Chicago, the answer is an identity crisis—and they’re helping fans laugh (and scream) their way through it in the lat...
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The Visionworks difference: making eyecare simple, not extreme
  • CREATIVE

The Visionworks difference: making eyecare simple, not extreme

By Reel Chicago Apr 22, 2025
Leo Chicago has rolled out a fresh and witty new campaign for Visionworks, reframing how we think about eye care—not by taking it to the extremes, but by simplifying it. P...
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Master Lock rebrands and drops first campaign in decades
  • CREATIVE

Master Lock rebrands and drops first campaign in decades

By Reel Chicago Apr 21, 2025
For the first time in decades, Master Lock is redefining its brand identity — and it's doing so with longtime creative agency partner Laughlin Constable. The launch of a bold...
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Oscar nom Sara Nesson directs Poise, a film supporting women in menopause
  • CREATIVE

Oscar nom Sara Nesson directs Poise, a film supporting women in menopause

By Reel Chicago Apr 16, 2025
Poise, the leading brand for light bladder leak protection, is taking on a critical gap in women’s healthcare with a new initiative focused on supporting perimenopausal and m...
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UScellular shows love to its own customers
  • CREATIVE

UScellular shows love to its own customers

By Reel Chicago Apr 14, 2025
In an industry where flashy promotions and "switch-to-save" deals reign supreme, UScellular is doing something refreshingly different: showing love to the customers who are alr...
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Dove sends fans on a scavenger hunt for VIP concert tickets
  • CREATIVE

Dove sends fans on a scavenger hunt for VIP concert tickets

By Reel Chicago Apr 9, 2025
Concert season is heating up—literally—and Dove is making sure fans stay fresh with its newest campaign, Hot Seats, a multicity scavenger hunt that rewards music lovers wit...
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McDonald’s taps into Minecraft Mania with limited-time movie meals
  • CREATIVE

McDonald’s taps into Minecraft Mania with limited-time movie meals

By Reel Chicago Mar 24, 2025
From building pixelated Golden Arches to constructing full-on restaurants block by block, Minecraft fans have been showing their love for McDonald’s inside the digital sandbo...
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Leo kicks off Miller Lite’s 50th anniversary with a toast from Christopher Walken
  • CREATIVE

Leo kicks off Miller Lite’s 50th anniversary with a toast from Christopher Walken

By Reel Chicago Mar 22, 2025
Miller Lite's turning 50, and it’s throwing a yearlong party to celebrate the beer that changed the game. What started in 1975 as a bold experiment in the then-unheard-of lig...
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Leo turns boy’s viral 911 ice cream call into a Tillamook campaign
  • CREATIVE

Leo turns boy’s viral 911 ice cream call into a Tillamook campaign

By Reel Chicago Mar 19, 2025
When a four-year-old Wisconsin boy dialed 911 to report his mother for "stealing" his ice cream, the internet had a field day. The story quickly went viral, making headlines ac...
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Uncommon calls in new Army National Guard campaign from Team DDB
  • CREATIVE

Uncommon calls in new Army National Guard campaign from Team DDB

By Reel Chicago Mar 18, 2025
The U.S. Army is redefining what it means to serve with the launch of "Uncommon is Calling," a bold new campaign focused exclusively on the Army National Guard. Designed to cha...
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Can cleaning feel as good as petting puppies? Clorox says “yes”
  • CREATIVE

Can cleaning feel as good as petting puppies? Clorox says “yes”

By Reel Chicago Mar 16, 2025
What if scrubbing a sink could feel as rewarding as sipping your favorite latte? Or wiping down a countertop could bring as much joy as playing with a puppy? The latest researc...
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SCC injects fun into banking in Old National Bank campaign
  • CREATIVE

SCC injects fun into banking in Old National Bank campaign

By Reel Chicago Mar 12, 2025
Banking ads aren’t exactly known for their comedy chops, but Schafer Condon Carter (SCC) is changing that with a sharp and witty new campaign for Old National Bank (ONB). The...
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