White Sox cancel 2021 SoxFest due to COVID

0 Following the Cubs move to cancel the 2021 Cubs Convention, the Chicago White Sox have now canceled SoxFest 2021 due to the uncertainty over the COVID-19 pandemic. The 28th edition was scheduled for Jan. 22-23 at McCormick Place. “Each season, the entire organization looks forward to bringing our team and fans together at our … Continue reading “White Sox cancel 2021 SoxFest due to COVID”

Cubs and White Sox read for CPL ‘Live From the Library’

0 Chicago Public Library announced that the upcoming group of celebrity readers for the popular “Live From the Library” program will celebrate the beginning of Major League Baseball. “Live From the Library” which features a combination of librarians, authors, celebrities, and notable Chicagoans, will highlight notable representatives of the Chicago Cubs and Chicago White Sox … Continue reading “Cubs and White Sox read for CPL ‘Live From the Library’”

White Sox get ready for spring with 3D sales tool

The Chicago White Sox is the first team in any league to utilize a realistic 3D environment of US Cellular Field to showcase sponsorships and corporate partnerships in action, created and produced by LimeGreen Entertainment Group.

“This new platform gives sponsors a more realistic idea of how their brand will come to life during US Cellular Field games and other events,” said Mike Stratta, LimeGreen managing partner.

SOLdesignfx’ Markos puts new swing into an old image for Two by Four’s new White Sox campaign

As a spot in the new White Sox campaign laments, they “haven’t won a championship in, like, months.” Since then, however, the Sox have assumed the responsibility of offering baseball fans a new look at an old favorite pastime.

SOLdesignfx artist Chris Markos directed the two-day shoot for Two by Four agency.

The two-day production utilized two remote controlled high speed HD video cameras that shot at 1000 fps, during an actual game.

A total of nine spots ultimately will be cut.

82-game season for Cubs, Sox could start on July 4

0 Major League Baseball’s 32 owners have approved a strategy for players to return to summer’s official sport in early July. The plan calls for an 82-game season with teams playing their divisional rivals and other nearby teams to minimize travel during the coronavirus pandemic. Spring training could begin in early to mid-June, a person … Continue reading “82-game season for Cubs, Sox could start on July 4”

Ewan McGregor, Backyard, Whitehouse industry moves

8+ Ewan McGregor joins RSA as commercial director RSA Films president Jules Daly announced Monday that “The Force” is now with RSA as former Obi-Wan Kenobi, Ewan McGregor, has joined the Ridley Scott-owned company. The acclaimed film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s Fargo, joined … Continue reading “Ewan McGregor, Backyard, Whitehouse industry moves”

BBDO’s Mike Roe up to bat as director on Sox spots

Energy BBDO’s Mike Roe hit a double header writing and directing client White Sox’ new currently airing “All In” campaign.  It’s the second year Energy’s group creative director was up to bat as director on the team’s commercials and “it was a blast,” Roe says.

“Directing uses a different set of muscles and it’s very rewarding, like the difference between coaching and playing.  Taking it on was always a creative challenge, because you’re problem-solving all the time during the process,” he says.  

Sox players hit home messages to kids

At spring training earlier this year, White Sox general manager Ken Williams and three of the players stepped up to bat to hit home positive messages aimed at kids.

As soon as the season started, the tapes were given to Ki Editorial and Design where they were shaped into four 30-second PSAs that currently air on Comcast Sports and Comcast On Demand.

When Sox PR director Lou Hernandez gave Ki the raw footage, which had been shot against a green screen, “He put us in full control of the design and a graphics look,” said Peter Hendricks, Ki editor and project supervisor.

10th anniversary for cross-cultural Paco Collective

PACO COLLECTIVE this week celebrated its 10th business anniversary, evolving from an Hispanic-focused multicultural marketing agency to a cross-cultural agency with such major clients as ComEd, the Chicago Bears, the Chicago White Sox and Blue Cross Blue Shield among others.

Founded in 2006 by marketing expert Ozzie Godinez, CEO and innovative creator Pablo Acosta, CCO, the agency is now one of the fastest-growing minority-owned agencies in the Midwest and employs more than 40.

Funeral services set for cameraman Andy Lock; two Wisconsin indies start production

Funeral services for longtime sports cameraman Andy Lock of AndyCam, who died from a heart attack Wednesday, will be held Tuesday, Aug. 26 at St. John’s Church in Kankakee at 11 a.m.

Mr. Lock had been filming pre-game White Sox interviews prior to the game at U.S. Cellular Field when he was stricken.

Visitation is Monday, 4-9 p.m. at the Schreffler Funeral Home, also Kankakee; call 815/932-2421.

Cutters’ Chris Claeys catches Konerko’s killer slam sitting in “home run alley”

Cutters’ owner/editor Chris Claeys is Chicago’s man of the hour. Maybe even a tiny footnote to White Sox history. The possessor of one of the most valuable mementoes of major league baseball.

He caught the ball Paul Konerko grand slammed into left field Sunday night to give the Sox the lead over the Houston Astros.

And so he was serendipitously positioned to catch Konerko’s grand slam, the 18th grand slam in World Series history.

The ball sailed over to left field to where Claeys was in the right place at the right time.

Up and Down the Avenue – 08/13/04

Michigan Avenue could get a much needed big business boost if luck is with Cramer-Krasselt pitching the $200 million Kia Motors America account, and if Arby’s places its $15 million business with Euro RSCG, one of eight agencies it’s checking out. Also: The White Sox is looking for a new agency; Hoffman York currently has the account.

Leaving Michigan Avenue in January will be English WPP-owned JWT and Ogilvy & Mather, which will settle into new Merchandise Mart offices. Address doesn’t have the same cachet, but you can’t beat the economies of scale.

TeamWorks’ Ch. 11 doc recalls 25th anniversary of Dahl’s Disco Demolition

It was 25 years ago July 12 that then-WLUP-FM DJ Steve Dahl helped seal the fate of the disco craze when he staged his notorious “Disco Demolition,” exploding a crate of disco records at Comiskey Park and halting the White Sox-Tigers match when more than 50,000 fans stormed the field and started a bonfire in center field.


South Sider Ozzie Guillen of the White Sox (left) squares off against North Sider Dusty Baker of the Cubs for the best Subway sandwich. Each believes the sandwich he made is tastiest. Now it’s up to Chicago to declare the winner. Fusion Idea Lab created the spot with Fluxgroup and Superior Street. It airs for a month locally. “We focused heavily on the graphics and color to bring the spot to life,” says Flux CD Cassie Scroggins.