Doritos launching SOLID BLACK multi-platform initiative

Black voices and stories are too often unheard. In its 2020 #AmplifyBlackVoices work, Doritos recognized this and is now launching SOLID BLACK, a new multi-platform initiative backed by action and funding designed to bolster the voices of Black innovators and creators and provide them with resources to continue driving change. In total, Doritos will invest … Continue reading “Doritos launching SOLID BLACK multi-platform initiative”

Chance and Backstreet Boys drop hot Doritos spot

#NowItsHot Doritos campaign kicks off with the hip-hop and pop superstars remixing “I Want It That Way” Well, at least something is hot during these ridiculously cold Chicago days. The Super Bowl is only days away and brands are now dropping their multi-million dollar spots all over the place. Here, we have Doritos, after previewing … Continue reading “Chance and Backstreet Boys drop hot Doritos spot”

Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet

Goodby Silverstein creates an all-star ensemble to introduce new spicy nacho flavor during the Super Bowl According to PepsiCo’s Doritos new Flamin’ Hot Nachos, the Super Bowl is going to be hot. How hot you say? Really hot as the marquee chip is bringing together Chicago’s Chance the Rapper and iconic boy band, The Backstreet … Continue reading “Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet”

Cheetos wins 2021 Kellogg School Super Bowl Review

Don’t get Super Bowl fatigue just yet. There’s a little bit more to our roundup. Cheetos is the big winner in strategic ad rankings with its “It Wasn’t Me” ad in the 17th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Amazon, Bud Light Seltzer, Doritos, and Indeed. Not all advertisers had … Continue reading “Cheetos wins 2021 Kellogg School Super Bowl Review”

Laughlin Constable’s John Maxham on Super Bowl ads

Heading into the Super Bowl, the question on my mind was “How much of 2020 is going to wind up in the 2021 Super Bowl ads?” Mercifully, it wasn’t all that much. Not that there weren’t important issues to talk about, but we leaned so heavily into messaging around the pandemic and social issues this … Continue reading “Laughlin Constable’s John Maxham on Super Bowl ads”

One Club announces finalists for ADC 99th Annual Awards

Design studios, ad agencies, production companies, brands and freelancers in 32 countries have made the cut as finalists for the prestigious ADC 99th Annual Awards, as announced today by The One Club for Creativity, the world’s foremost non-profit organization supporting and celebrating the global creative community. Entries in the global ADC 99th Annual Awards increased 6% from last … Continue reading “One Club announces finalists for ADC 99th Annual Awards”

SocialDeviant hires new CCO, opens new studio

Hart Rusen becomes Chief Creative Officer as agency grows by 2,400 sq. ft. in downtown Chicago Seven years after its founding as a modern agency for modern brands, SocialDeviant is doubling down on its commitment to creativity by hiring Hart Rusen as its Chief Creative Officer, effective immediately. This, along with building out their own … Continue reading “SocialDeviant hires new CCO, opens new studio”

Michael C. Hall goes to Broadway with Skittles

Skittles Commercial: The Broadway Musical created by DDB Chicago has found its star in Michael C. Hall Skittles, which made a lot of Super Bowl noise last year with Friends star David Schwimmer, this year the candy brand has opted to go to broadway for Skittle Commercial: The Broadway Musical. And who better to “kill … Continue reading “Michael C. Hall goes to Broadway with Skittles”

RW2 signs with SG+P’s Sarah Gitersonke

With 12 live action directors, 11 still photographers, on-staff editors, and a retouching team, RW2 is as collaborative as it gets (Chicago — 6 September 2018) Household-Name directing duo, The Wade Brothers, founders of KC based RW2 Productions have officially signed with Sarah Gitersonke of SG+Partners for exclusive Midwest representation. With a roster including 12 … Continue reading “RW2 signs with SG+P’s Sarah Gitersonke”

Durable Goods signs Liz Hinlein, other SoCal moves

Helmer Hinlein moves to Durable Goods Venice, CA-based production company Durable Goods has signed director Liz Hinlein for U.S. commercial representation. As an accomplished director and cinematographer with over two decades of experience pioneering as an award-winning female voice across advertising, feature film, music video and VR work, Hinlein continues to discover and embrace news … Continue reading “Durable Goods signs Liz Hinlein, other SoCal moves”

Reel Chicago’s most & least favorite Super Bowl spots

This year, the commercials were the best part of the Super Bowl for everyone who doesn’t live in Boston or Philadelphia. In keeping with the couch potato, post-game, armchair tradition, The Reel Chicago team has assembled a list of our most and least favorite spots. Because nothing says great American tradition quite like laundry detergent, … Continue reading “Reel Chicago’s most & least favorite Super Bowl spots”

Celebrity Super Bowl ads: what’s in it for your brand?

There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While it was all good for the NFL’s brand, was it good for the brands that spent $5 million for a 30-second spot? It’s an age-old debate albeit … Continue reading “Celebrity Super Bowl ads: what’s in it for your brand?”

What’s up with Optimus’ new director Sam Macon?

It may seem odd that an accomplished indie film director like Sam Macon would enjoy taking orders from commercial clients, but that’s part of the reason he signed on with ONE at Optimus.

“With commercials, there is a limit to how much creative there is in a job,” he explains. “They are concepted from on high and my job is to execute the vision. There’s a lot of satisfaction in that. You’re freed up a little bit to explore when you’re executing someone else’s idea.”

Taco Bell’s massive brand revamp is tamer than before

Looks as if JCP isn’t the only national brand undertaking a major marketing revamp.  We can add Taco Bell to the list.

Taco Bell’s new TV campaign, just launched, is timed to coincide with the chain’s 50th anniversary and the unveiling of several new menu items, the most heavily hyped of which is a taco product made with Doritos.  

The first commercial from DraftFCB/Orange Country heralding all that is changing at the Mexican fast food outlet broke last weekend. It was directed by Jake Scott, son of famed director Ridley “Gladiator” Scott.

Gustafson’s Bud spots the viewers’ choice

Cutters’ Grant Gustafson has earned a special place in the pantheon editorial excellence by having editing two of the most popular Super Bowl commercials of the decade.

In the “Super Bowl’s Greatest Commercials” special that aired on CBS Feb. 4, the Friday before Super bowl XLV, viewers voted his Budweiser spots their first and second most favorite spots.

DDB imports London creatives to local office

DDB chief creative officer Ewan Paterson reached out to his native London for his first creative hires since joining DDB Chicago from serving as ECD and managing partner at CHI & Partners, London.

Digital/integrated writer Alistair Robertson and art director Alex Braxton are the newcomers from AMV BBDO, London, which they helped diversify from a TV-centric agency to one with digital and integrated chops.