Durable Goods signs Liz Hinlein, other SoCal moves


The talented director joins Durable Goods

Helmer Hinlein moves to Durable Goods

Venice, CA-based production company Durable Goods has signed director Liz Hinlein for U.S. commercial representation. As an accomplished director and cinematographer with over two decades of experience pioneering as an award-winning female voice across advertising, feature film, music video and VR work, Hinlein continues to discover and embrace news ways to bring stories to life, no matter the medium. Bringing an eye for visually-stunning storytelling, she has directed spots for such top brands as Dove, Lifetime, Revlon, Gillette, Maybelline, A&E, MAC Cosmetics and numerous others. Here is a look at her Dove spot with Shonda Rhimes:



Her debut feature film Other People’s Children endured a successful festival run and earned multiple awards, and it is now available for streaming on Amazon Prime and iTunes. Here’s a look at the trailer:



Most recently, the VR film she directed for Accenture “Behind the Style” won the award for “Best Branded Content/Commercial” as part of VR FEST at 2018 CES. The piece blends an interactive VR fashion shoot with virtual commerce and a branching narrative.

Batista joins Deutsch LA as EVP Head of Design

Following a long stint as a freelance creative/design director, animation director and illustrator, Adhemas Batista joins Deutsch. He will be tasked leading design for all Los Angeles clients, managing a team of over 20 designers while reporting to chief creative officer, North America Pete Favat.

“Adhemas is no stranger to Deutsch. We have worked together before and his talent as an artist is next level,” Favat said in a statement. “He has led design on global campaigns that have moved the needle for our industry. Getting him on board is a huge win for us and we are excited to have his craft on our business.”


Batista has over 20 years of advertising design experience with agencies including Ogilvy & Mather, Anomaly, TBWA\Chiat\Day. AlmapBBDO and Goodby Silverstein & Partners. Over the course of his career he has worked with clients including Coca-Cola, Adidas, Toyota, Gatorade and Doritos. In 2016, he managed design direction for 180LA’sGrand Prix Lion for Good-wiinning “Malak and the Boat.”


“Joining Deutsch is an exciting new challenge for me,” added Batista. “I spent a lot of time looking for the right opportunity and found that Deutsch was the perfect fit for me. I respect their history of original work and having the opportunity to work under Pete’s creative leadership was a huge draw for me. I am ready to make great work with this team.”

Celebrated Executive Producer Sophie Gold becomes a Wondros Woman

Sophie_Gold_WondrosSorry, couldn’t resist. Los Angeles-based Wondros has brought on acclaimed Executive Producer Sophie Gold. A strategic self-starter, Gold brings extensive experience while aligning with Wondros’ creative approaches to inform culture and inspire change through branded content and beyond.

Gold is celebrated throughout the industry for her exceptional skills in commercial production and new business development in advertising. She is gifted with a natural eye for spotting Directorial talent. She intuitively knows how to nurture Directors and provide exceptional career management, garnering the right opportunities for them in commercials, branded content, TV, film, etc. Gold has led teams across multiple territories with a proven track record for elevating businesses on both coasts.

She has successfully fostered director relationships and cultivated creative divisions, while producing numerous commercial campaigns for international brands around the world, including an incredibly successful partnership with Nissan on the “Star Wars” franchise for the launch of “Rogue One: A Star Wars Story.” With a keen talent for driving revenue, increasing brand recognition and client retention, Gold brings a wealth of opportunity to Wondros in curating key industry relationships with global brands, ad agencies and talent. Here’s a look at her Nissan/Star Wars work:



Bullitt Signs Director Spiro Razatos

Bullitt has signed noted Automotive/Action Director Spiro Razatos for exclusive representation in the branded content and advertising space. Razatos worked alongside Bullitt Co-Founders Joe and Anthony Russo as a Second Unit Director on Captain America: Civil War and The Winter Soldier, and with Justin Lin on the Fast and Furious franchise. His extensive experience in designing and capturing action-driven narratives makes him a perfect fit for Bullitt’s work in the branded arena.

Bold, complex, high-stakes visuals are an essential part of everything Razatos’ touches, and a hallmark of his dynamic career. Razatos’ high-profile feature credits include the Transformers: The Last Knight, Kong: Skull Island, and X-Men: First Class, to name just a few. He has directed second unit for nearly 75 features, and is also a renowned and award-winning designer and performer of complex stunts with nearly 200 film and television credits to his name.

Ntropic brings on Dave White to head CG

White to head all CG

Cementing its position as a creative studio capable of providing superior VFX services, Ntropic has appointed Dave White as Head of CG in its New York, Los Angeles and San Francisco offices. White joins the team having previously worked with studios including Psyop, Mass Market, and MPC where as Head of CG he oversaw Los Angeles and New York departments as well as global offices in India.

As Ntropic expands its VFX capabilities, White’s passion, knowledge, and experience will be a valuable asset in ensuring that the studios employ not only the most talented artists, but the most fulfilled. “I want to see people really happy and excited to come to work, and set them up to succeed in an environment where they will take on new challenges, work on projects that inspire them, and grow as an artist and individual,” White says.

For clients, the hiring of White means that their projects will be handled with precision and efficiency that will allow them to rest easy and be confident in the final product throughout the process. “We want Ntropic to continue to be known as a place where every artist is an assassin and master of their craft enabled with high-end tools,” says White who has supervised many large, complex campaigns over the years.

White is based at Ntropic’s Los Angeles office but will bring guidance to teams in all offices, and add valuable insight to projects for clients around the country.

Have Los Angeles news? Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.