Leo Burnett brought back the notable creative team of Gordy Sang and Brian Siedband and named them SVP/CDs on the agency’s new McDonald’s North America account. They also will work on new business initiatives.
The Chicago natives — known more familiarly as Gordy & Brian — had been with Deutsch LA since 2011 working on Taco Bell, Playstation, Netflix, Sprint and others.
The creative duo grew up 10 minutes away from each other, but didn’t meet until they teamed up at FCB Chicago in 2005 as creative partners working on Miller Lite.
Sang says “It’s a great time to be at Leo Burnett and working on new-business pitches to help continue the agency’s winning streak,” which recently include creative duties for Marshalls, several Kraft Brands, United Healthcare and McDonald’s.
“Hopefully we can build on the McDonald’s work that Leo Burnett does around the globe with some fun, memorable storytelling,” said Siedband. “We’re just fans of good stories. And also, Chicago-style hot dogs.”
Sang and Siedband were named to Business Insider’s “Most Creative People in Advertising” in 2013 for PlayStation’s “Cubs Win,” along with Taco Bell’s “Viva Young” Super Bowl commercial and “World’s Most Obvious Idea” for the restaurant’s launch of Cool Ranch Doritos Locos Taco.
