Today could be the lucky day for two agency guys, Tri3sec’s junior producer Mike Matthews and copywriter Brian Gregoire, who entered Doritos’ annual Crash the Superbowl Contest, a 30-second spot titled “Meet the Dogmans,” about “a family of dogs” sitting around a dinner table.
Five Doritos contest finalists will be chosen by popular vote and the lucky $1 million prize winner will be selected by a jury of industry professionals and announced today, Dec. 17. The winning spot will appear on the Superbowl, Sunday, Feb. 3.
Gregoire is the human man behind the rottweiler, boxer/mutt and just plain mutt. Matthews directed and shot, using his own DSLR camera, in a friend’s Rogers Park living room.
Since Matthews and Gregoire teamed up over a year ago, they earned more than $100,000 in purchased advertisements on Poptent, where brands as crowdsourcers to submit video content catered to creative briefs via an online contest.
Some of the brands that bought the team’s content include Walgreens, Staybridge Suites, CVS Pharmacy, and Cholula. “Our success in this contest-driven production model has proven we can create inventive, fun content that effectively connects good times to any brand we represent,” Matthews says.
NEW TO ANOTHER COUNTRY, Cutters’ sound division, is producer Joanna Woods, who moved over three weeks ago after two years at CRC, were she’d worked as a producer. Woods, who replaces former Another Country producer Kathy Fremer, has a background in music – she plays guitar – and in fine art, having worked in art galleries in her native Kentucky before moving to Chicago six years ago from Versailles, known as “the horse capital of the world.” Woods is also a new bride; she wed chemist Pawel Kolano in September.
She will work closely with Another Country’s EP Tim Konn.
AFTER A DECADE OF FREELANCING, editor David Sarno has become a permanent staffers at Resolution Digital Studio. As a freelancer, he edited shows for Kurtis Productins, Harpo Productions, the History channel and DIY Network. He’s also edited music videos and web shows.
ENTERTAINMENT ATTORNEY DAVID M. SALTIEL has joined the firm of Golan & Christie, moving over from partner at K & L Gates, LLP and its predecessor Bell, Boyd, & Lloyd, LLP, where he worked for almost 25 years. Sattiel specializes in acquisition and disposition of rights, negotiations between creators and venues, agreements and representation of live venues.
He is president and founding member of Chicago Children’s Theatre and a four-term trustee of the Village of Lincolnshire.
MPG’S BOB HERCULES and co-director Dan Chace recently premiered their inspirational documentary Perseverance: The Story of Dr. Billy Taylor, in Ann Arbor, where Taylor was an All-American running back for UM in 1969-71 before falling into crime, addiction and homelessness. Ultimately Taylor recovered, earned a doctorate in education and founded the Get Back Up substance abuse treatment center in Detroit.
Perseverance will screen in January in Siskel’s Stranger Than Fiction documentary series.
ANOTHER AWARD FOR LEO BURNETT. The 2012 D&AD White Pencil Symposium award Leo Burnett Chicago its inaugural White Pencil for its “Recipeace” campaign. D&AD’s White Pencil is a new initiative designed to harness the power of creativity to effect real and positive change in the world.
In coordination with Peace One Day, Burnett’s “Recipeace” campaign was designed to bring people together over a shared meal in celebration of International Peace Day on Sept. 21. The social movement joined conflicting people across the globe through food. “The hope is year upon year, more people will come together over food to solve their differences,” said CCO Susan Credle.
ReelChicago wishes our readers a Merry Christmas and a Happy, Healthy and Prosperous New Year! We’re taking a hiatus over Christmas week.
