Skittles Commercial: The Broadway Musical
DDB Chicago has
found its star
in Michael C. Hall
Skittles, which made a lot of Super Bowl noise last year with Friends star David Schwimmer, this year the candy brand has opted to go to broadway for Skittle Commercial: The Broadway Musical.
And who better to “kill it” in this musical than former Dexter star and Golden Globe winner Michael C. Hall. Hall, most recently seen Off-Broadway in Will Eno’s Thom Pain (based on nothing), will appear February 3 at 1 PM at The Town Hall in Times Square.
In lieu of booking the usual big game ad at the 2019 Super Bowl, we reported that Skittles previously would premiere the all-new show to benefit Broadway Cares/Equity Fights AIDS.
In its 1:30 hilarious teaser, created by DDB Chicago, for the show, Skittles showcases Hall struggling with his decision to accept his role in the musical. The fun is followed by a tagline, “Broadway the Rainbow,” “Taste the Rainbow.”:
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Eno will also pen the book for the musical, which will also feature additional book material and lyrics by Nathaniel Lawlor and music by Drew Gasparini. Sarah Benson, the artistic director of Soho Rep, will direct.
Joining Hall will be Melvin Abston (The Little Mermaid, The Lion King), Max Chernin (Bright Star, Sunday in the Park with George), Ashkon Davaran (One Thousand Nights and One Day, Oslo), Lulu Fall (Natasha, Pierre, & the Great Comet of 1812, Hair), Stephanie Gibson (Charlie and the Chocolate Factory, Cinderella), David Hess (Sunset Boulevard, Sweeney Todd), Mylinda Hull (42nd Street, Sweet Charity), Miguel Jarquin-Moreland (Jersey Boys, Grease), Howard Kaye (The Visit, Miss Saigon), Kathy Kneese (The Inferno Project: Limbo, Suicide is Forbidden in Sprintime), Raymond J. Lee (Soft Power, Groundhog Day), Julia Macchio (Flashdance: The Musical, A Room of My Own), Will Mann (Memphis: The Musical, Billy Elliot), Mike McGowan (The Book of Mormon, The Producers), Gayle Turner (Half Time, The Wiz), and Mark Zimmerman (Rocky, West Side Story).
According to a description in Playbill, the musical will take a self-reflective look at consumerism and the ever-increasing pervasiveness of brand advertising.
Tickets to the first-ever Big Game commercial to be performed as a Broadway musical, which will benefit Broadway Cares/Equity AIDS, sold out quickly after the brand announced the show last week, but additional tickets are available to purchase on Ticketmaster.com as of now.