advertising news Archives · Page 6 of 41

Reel Ad of the Week

Hidden Valley Ranch and Eli Manning team up for a epic Pizza Hut collab

By Reel Chicago Jan 24, 2025

Hidden Valley Ranch has dropped an exciting new campaign to celebrate the launch of its innovative Easy Squeeze bottle. Partnering with Pizza Hut and football legend Eli Mannin...

Super Bowl

Jeep and Dodge Ram rev up for Big Game return

By Reel Chicago Jan 23, 2025

Automotive enthusiasts can rejoice as Jeep and Dodge Ram are set to make their grand return to the Super Bowl. Stellantis, the parent company of both brands, has announced that...

Super Bowl

Drew Barrymore, Orlando Bloom tease MSC Cruises’ Super Bowl ad

By Reel Chicago Jan 23, 2025

MSC Cruises, the world’s third-largest cruise line, is making waves with its first-ever Super Bowl commercial, starring Hollywood icons Drew Barrymore and Orlando Bloom. This...

Super Bowl

Coors Light makes a case for the worst Monday of all

By Reel Chicago Jan 16, 2025

Coors Light is embracing one of its most public mishaps with a clever twist. On Monday, the beer brand accidentally misspelled “refreshment” as “refershment” in a major...

Super Bowl

Coors Light ad misspelling leaves brewer with ‘a case of the Mondays’

By Reel Chicago Jan 14, 2025

On Monday, Coors Light released a series of ads leading up to the Big Game, aiming to showcase the world’s most refreshing beer in its iciest glory. However, instead of deliv...

From apples to lions: What the new Leo means to Chicago

By Colin Costello Jan 14, 2025

Almost every time former Reel Chicago editor Dan Patton wrote or edited an article about Leo Burnett, he’d get flak—from the iconic agency and our publisher alike—for cas...

REEL BUSINESS

Just call me “Leo”

By Reel Chicago Jan 14, 2025

Publicis Groupe has launched Leo, a bold new creative constellation merging the strengths of Publicis Worldwide and Leo Burnett. This initiative exemplifies the Groupe’s Powe...

NEW WORK

Home Instead inspires families in new campaign by FCB

By Reel Chicago Jan 13, 2025

For many families, the realization that a loved one needs senior care can be an overwhelming and emotional moment. But Home Instead, a global leader in in-home care for aging a...

ACCOUNT WINS

W.M. Barr taps Laughlin Constable for DampRid campaign

By Reel Chicago Jan 13, 2025

Laughlin Constable has announced its new partnership with DampRid, the #1 national brand of moisture absorbers. Following a competitive agency search in 2024, DampRid selected ...

NEW WORK

Highdive gets “Pretty Dirty” with new Jeep work

By Reel Chicago Jan 10, 2025

Jeep is redefining luxury and capability with the launch of its all-new Wagoneer S, the brand’s first global battery-electric vehicle (BEV). To mark this milestone, Jeep has ...

Reel Ad of the Week

Optimus tackles General Mills’ “Game Day” campaign with Kelces and Watts

By Reel Chicago Jan 10, 2025

Game day is about more than touchdowns and tackles—it’s about traditions, superstitions, and snacks. That’s the heart of General Mills’ new “Game Day” campaign feat...

Super Bowl

Who’s that? GoDaddy returns to Super Bowl after 8 years

By Reel Chicago Jan 10, 2025

After an eight-year hiatus, GoDaddy is making a bold return to the Super Bowl stage with a new campaign highlighting its groundbreaking artificial intelligence platform, GoDadd...

NEW WORK

Pull-Ups celebrates potty training with Terd and Yureen

By Reel Chicago Jan 10, 2025

Pull-Ups, the brand synonymous with potty training and its iconic I'm a Big Kid Now jingle, is embracing the chaos of potty training in a new campaign creatively led by Leo Bur...

NEW WORK

German Doner Kebab’s introduces bold flavor in new campaign

By Reel Chicago Jan 9, 2025

Fast-growing global kebab chain, German Doner Kebab, is making waves with its first-ever U.S. marketing campaign, “Open Your Mouth Mind.” Known for revolutionizing the clas...

NEW WORK

J Blanton Plumbing partners with Geletka+ in a bold new brand identity

By Reel Chicago Jan 9, 2025

J Blanton Plumbing, a trusted name in the plumbing industry, has unveiled a bold new corporate brand identity and repositioning strategy, developed in partnership with creative...

Year in Review

Reel Chicago Post House of 2024: Optimus

By Colin Costello Dec 31, 2024

In the world of Chicago post-production, few names carry as much weight as Optimus. This powerhouse at 161 East Grand has spent decades helping brands, filmmakers, and age...

Year in Review

2024 in Review: The year’s best campaigns

By Colin Costello Dec 31, 2024

When it came to creative brilliance, Chicago’s agencies showed the rest of the world how it’s done in 2024. Highdive, BarkleyOKRP, Quality Meats, and other Windy City power...

Year in Review

To those we have lost in 2024

By Reel Chicago Dec 31, 2024

The heart of Chicago’s creative community grew quieter in 2024, as we said goodbye to several cherished members whose work left an enduring impression on the city’s film an...

HOLIDAY SPIRIT

STORY director Alison Roberto brings holiday elegance to Ferrero Rocher

By Reel Chicago Dec 18, 2024

Ferrero Rocher brings its signature golden touch to the holiday season with a dazzling new ad campaign, “Add Your Golden Touch,” featuring actress and director Jennifer L...

REEL MOVES

Kristin Barbour joins The Times as President

By Reel Chicago Dec 12, 2024

The Times, a forward-thinking advertising agency, has announced Kristin Barbour as its new President, marking a transformative step in the agency’s evolution. Barbour also be...