
Suja Life has selected BarkleyOKRP as its creative agency of record. The Kansas City-based agency will oversee all creative efforts for Suja starting in January 2025, marking a significant milestone in the brand’s marketing evolution.
“We are thrilled to partner with BarkleyOKRP as our first-ever agency of record,” said Saxon Seay, Suja Life’s Chief Marketing Officer. “As a dynamic and growing house of brands, this collaboration marks a significant step forward in strengthening our market presence and accelerating our vision. With their deep expertise in brand strategy and creative execution, we are confident they will help us unlock new opportunities, elevate our storytelling, and drive impactful growth across our portfolio.”
Suja Life has built a reputation on its innovative approach to health-conscious beverages, offering a range of organic and cold-pressed products under brands like Suja Organic, Vive Organic, and Slice. With plans to reintroduce Slice in 2025 with a refreshed look and an updated formula featuring clean, pared-down ingredients, Suja is poised to further expand its influence in the market. The brand remains committed to delivering beverages with low sugar content and incremental health benefits, catering to the evolving preferences of wellness-focused consumers.
For BarkleyOKRP, the partnership represents a unique opportunity to work with a client at the forefront of the health beverage industry.
“It’s rare to find a client who offers you the opportunity to launch an entire category, support a wildly growing brand, and help bring new products to the market—this relationship is the holy grail,” said Katy Hornaday, Chief Creative Officer at BarkleyOKRP. “Even during the pitch process, it became clear the Suja team has incredible backgrounds and experience, but they are also open and excited for collaboration. We can’t wait to create work that’s honest, audacious, and ‘a little off’ for these brands.”
The search for a creative agency began in the fall of 2024, with Suja Life enlisting Joanne Davis Consulting to manage the selection process. BarkleyOKRP emerged as the ideal partner to help Suja enhance its storytelling, strengthen its market presence, and drive growth across its expanding portfolio.
The partnership aims to deliver bold and engaging campaigns that resonate with consumers and set the standard for health-focused branding.
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