March 3rd marked Global Omega-3 Day, an initiative launched in 2021 by the Global Organization for EPA and DHA Omega-3s (GOED) to raise awareness about the critical role omega-3s play in overall health. To celebrate, Nordic Naturals has partnered with Laughlin Constable to unveil a new national campaign highlighting the wide-ranging health benefits of omega-3s.
Developed as part of LC’s new role as Nordic Naturals’ creative agency of record, the “The Power of Omega-3” campaign is designed to shift consumer perceptions beyond the widely recognized heart-health benefits of omega-3s. The campaign emphasizes that omega-3s are essential for lifelong wellness, supporting not just the heart, but also the mind and body. Watch below:
“We’re proud to have created work for such an impactful product and purposeful brand,” said Pat Laughlin, Chief Creative Officer at Laughlin Constable. “Omega-3s do so much more than support heart health, and our goal was to create a compelling narrative that educates consumers on the full spectrum of benefits.”
A Strategic Partnership to Expand Market Reach
Following a competitive national review, Nordic Naturals selected Laughlin Constable as its creative agency of record in 2024. The agency is responsible for brand, product, and consumer strategy, as well as the development of this new multi-platform creative campaign.
“Most Americans are not getting enough omega-3s in their diets, making consumer education a critical priority for us,” added Jim Planet, VP of Marketing at Nordic Naturals. “The work created by Laughlin Constable delivers a fresh, engaging perspective that highlights the essential role omega-3s play in everyday health.”
BTS: Cinematic Storytelling to Bring the Brand Vision to Life
Filmed on location in San Francisco, the campaign was produced by Laughlin Constable’s award-winning production division, HIVE Content Studio, in collaboration with The Wade Brothers.
“Our production partners, The Wade Brothers, did an incredible job capturing the Nordic Naturals brand essence,” noted Vincent Geraghty, EVP, Production at HIVE Content Studio. “Filming in Northern California provided the perfect backdrop to showcase not only the beauty of the landscape but also the active lifestyles that Nordic Naturals embodies.
The fully integrated campaign spans linear and streaming TV, social media, podcasts, digital platforms, and experiential activations—all reinforcing the importance of incorporating omega-3s into a daily routine.
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