M&M’S have jumped out of the snack bowl and onto the screen in BBDO Chicago’s latest campaign, Screentime.
Directed by Rami Hachache through PRETTYBIRD US, the campaign includes three 15-second spots – Telenovela, Scene of the Crime and Unanimous – each borrowing from familiar film and TV genres to put the M&M’S Spokescandies at the center of the drama with an unexpected twist.
In Telenovela, a language misunderstanding finds the Green M&M flirting with a Spanish gentleman who appears to be declaring his love. The subtitles reveal something very different: he actually wants to eat her with his trail mix and popcorn. Watch below:
Scene of the Crime drops the Spokescandies into a crime drama, where detectives race to solve the mystery of five M&M-shaped victims who have been eaten.
And Unanimous takes its cues from reality TV, with contestants voting on who should leave the island. This time, however, the unlucky loser is not simply sent home.
They get eaten.
ALSO READ:
Danny DeVito gets ‘Stacked and Jacked’ for Jersey Mike’s new NFL campaign
“M&M’S with your favorite movie or TV show is always a great idea. Turns out, M&M’S in your favorite movie or TV show is pretty great too,” said Josh Gross, chief creative officer at BBDO Chicago.
“It works so well because these Spokescandies feel like a cast we’ve known for years. We love them — but we kinda want to eat them — and that tension is irresistible.”
The work leans into M&M’S trademark humor while continuing the brand’s longstanding connection to entertainment culture.
The campaign echoes earlier M&M’S spots including Hostage, Trailer and Unanimous Decision, all of which placed the Spokescandies in similarly perilous situations. It also follows a July 2026 collaboration with Love Island that introduced three M&M’S Spokescandies as bombshell contestants.
Screentime launched Sept. 24 across broadcast, FEP, programmatic and social.
CREDITS:
BRAND: Mars Snacking
- Chief Brand Officer: Rankin Carroll
- Head of Brand: Brad Cole
- Associate: Christina Ulmes
- Manager: Christina Garcia
- Chief Marketing Officer: Gabrielle Wesley
- Marketing: Sissy Cardenas
- Brand Director: Danielle Dossantos
AGENCY: BBDO Chicago
- Chief Creative Officer: Josh Gross
- Executive Creative Director: Robin Laurens
- Executive Creative Director: Jonathan Fussell
- Creative Director: Jess Marques
- Creative Director: Colin O’Toole
- Creative Director: Abigail Chieppa
- Art Director: Justin Lindberg
- Director: Julia Hodson
- Manager: Tracey Schomer
- Chief Client Officer: Daale Carter
- Account Director: Grace Hargrave-Thomas
- Account Director: Ashley Bushala
- Account Manager: Rebecca Golden
POST: OCX
- Post Producer: Jason Brasser
- Editor: Casey Cobler
- Editor: Cami Jordan
PRODUCTION: Omnicom Production
- Head of Production: Lily McNamara
- Executive Producer: Jean
- Producer: Alexandra Dammekens
PRODUCTION: PRETTYBIRD
- Director: Rami Hachache
- Chief Executive Officer: Kerstin Emhoff
- President: Ali Brown
- Director of Production: Rika Osenberg
- Line Producer: Luke Bryant
- 1st AD: Conor O’Brien
- Production Designer: Michael Leach
- Hair and Makeup: Christina Rubiales
- Wardrobe: Caprice Conners
ANIMATION: House Special
- Creative Director: Kirk Kelley
- Executive Producer: Julie Ragland
- Producer: Jordyn Cox
- Editor: Cam Williams
- Animator: Michelle Ross
- Animator: Gabe Sprenger
- Animator: Chris Ohlgren
- Supervisor: Karley Richter
- Technical Director: Patrick Van Pelt
- Artist: Ty Johnson
- Artist: Matt Reslier
- Artist: Stephen Bodin
- Compositing: John Corbet
