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Category: ADVERTISING

212 and IFA collaborate for new streaming platform, Aha
  • REEL BUSINESS

212 and IFA collaborate for new streaming platform, Aha

By Reel Chicago Oct 2, 2020
212 Creative Network and Independent Film Alliance (IFA) have joined forces on a unique collaboration for 212’s streaming platform, Aha. The platform features creative pr...
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Chicago Latino Film Fest announces audience choice wins
  • AWARDS

Chicago Latino Film Fest announces audience choice wins

By Reel Chicago Oct 2, 2020
The International Latino Cultural Center of Chicago announced today the winners and runner-ups for the AUDIENCE CHOICE AWARDS of the 36th Chicago Latino Film Festival. The...
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Jack Daniel’s makes first global campaign count
  • CREATIVE

Jack Daniel’s makes first global campaign count

By Reel Chicago Oct 1, 2020
Guess Jack Daniel's always wanted to do this. In a historic move, the whiskey brand is introducing its first truly global creative campaign, “Make it Count.” The campaign s...
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BTS: Miller, Lewandowski on new UCM spot
  • Reel Ad of the Week

BTS: Miller, Lewandowski on new UCM spot

By Colin Costello Sep 29, 2020
Last Friday, a brave and emotional new spot for the University of Chicago Medicine broke on regional TV. Crafted by independent, digitally driven, creative agency Schafer Cond...
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  • REEL BUSINESS

McDonald’s awards scholarships to APIA students

By Reel Chicago Sep 29, 2020
McDonald’s USA is thrilled to announce the inaugural class of McDonald’s/APIA Scholars. Through this program, the company is awarding $500,000 in scholarships to 55 Asian a...
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STORY’s real people share sweet memories for Hershey’s
  • CREATIVE

STORY’s real people share sweet memories for Hershey’s

By Reel Chicago Sep 23, 2020
STORY’s Ky Dickens got couples to reveal the magic and mishaps of their first kiss in a sweet campaign for Hershey’s. Conceived by dentsumcgarrybowen, and shot in Los A...
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Picture North soars on epic African Adventure
  • CREATIVE

Picture North soars on epic African Adventure

By Reel Chicago Sep 16, 2020
What is Ol Malo? Chicago-based Picture North has released the answer in the form of a jaw-droppingly beautiful new film for the Kenya-based safari and helicopter adventure comp...
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C-K wins 9 Trumpet Awards from PCC
  • AWARDS

C-K wins 9 Trumpet Awards from PCC

By Reel Chicago Sep 16, 2020
Leading independent marketing and communications agency Cramer-Krasselt (C-K) certainly has something to trumpet about these days. The agency just received nine awards fro...
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Travis Scott & McDonald’s launch multi-tier collaboration
  • CREATIVE

Travis Scott & McDonald’s launch multi-tier collaboration

By Reel Chicago Sep 10, 2020
Multi-tier collaboration features a capsule merch collection, McDonald’s crew apparel, TV commercial, and the Travis Scott signature order in restaurants at participating McD...
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Glad Flex’n Seal bag breaks Guinness World Record
  • CREATIVE

Glad Flex’n Seal bag breaks Guinness World Record

By Reel Chicago Sep 10, 2020
Glad, in partnership with FCB, put the new Glad Flex’n Seal to the ultimate test by sealing various items inside. In the Guinness World Records database, one can easily di...
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Picture North teams up with Patrick Mahomes
  • CREATIVE

Picture North teams up with Patrick Mahomes

By Reel Chicago Sep 10, 2020
Picture North and director Martin Rodahl get fans excited for 2020 NFL season with Kansas City Chiefs quarterback Patrick Mahomes. Leading up to the 2020 NFL season kickoff,...
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Chicago students launch Nice as Heck lifestyle clothing
  • REEL BUSINESS

Chicago students launch Nice as Heck lifestyle clothing

By Reel Chicago Sep 8, 2020
Nice as Heck, a lifestyle clothing brand inspired by boardsports and the outdoors, launched a new collection that brings radical functionality to classic staple pieces. The ...
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FCB goes RVing with new campaign for new client
  • CREATIVE

FCB goes RVing with new campaign for new client

By Reel Chicago Aug 31, 2020
Good news for FCB and Chicago advertising in general. Go RVing has selected the IPG agency as creative Agency of Record. More than 25 agencies participated in the competitive r...
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Coors Light will send you to your video chat background
  • CREATIVE

Coors Light will send you to your video chat background

By Reel Chicago Aug 31, 2020
We're months into this "new normal" filled with endless video meetings and virtual happy hours – and the novelty has long worn off. That's why, beginning today, Coors Light i...
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Laughlin Constable joins national network of PR firms
  • REEL BUSINESS

Laughlin Constable joins national network of PR firms

By Reel Chicago Aug 28, 2020
Laughlin Constable, a Top 25 independent agency, today announced its public relations team has been named to an elite, national network of award-winning PR professionals, PRCon...
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SNL’s Cecily Strong ladles up the Prego for Leo Burnett
  • Reel Ad of the Week

SNL’s Cecily Strong ladles up the Prego for Leo Burnett

By Reel Chicago Aug 26, 2020
If ladling on sauce makes you want to sing marinara’s praises, SNL's Cecily Strong has just the message for you. Check out how Leo Burnett Chicago’s new work for Prego enco...
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Lunchables Hotline helps navigate mixed-up school year
  • CREATIVE

Lunchables Hotline helps navigate mixed-up school year

By Reel Chicago Aug 25, 2020
Lunchables, the brand known for bringing mixed up fun to mealtime, is here to help you navigate the school year on the right foot to make the new school rules and guidelines mo...
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Quriosity’s Michael Maes creates explosive Frito Lay spot
  • CREATIVE

Quriosity’s Michael Maes creates explosive Frito Lay spot

By Reel Chicago Aug 25, 2020
Partnering with The Mill for VFX, Quriosity's Michael Maes delivers a spot with action-movie excitement, playing like a trailer for an Oscar-winning movie. Quriosity Product...
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AARP launches biggest Illinois voter education campaign
  • CREATIVE

AARP launches biggest Illinois voter education campaign

By Reel Chicago Aug 20, 2020
Rallying the support of its 1.7 million members and all older adults across the state, AARP Illinois on Wednesday launched a major campaign to Vote Yes on the Graduated Income ...
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New Brita spot from dentsumcgarrybowen and cut+run
  • CREATIVE

New Brita spot from dentsumcgarrybowen and cut+run

By Reel Chicago Aug 19, 2020
As the new dentsumcgarrybowen Brita spot Stepping Up relays, every day we have a choice, to keep our old habits or start new ones. The commercial was directed by Arts &...
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