November 17, 2020 wasn’t just another day. It was the day… the rules of speed were rewritten by the 470hp Jeep Wrangler Rubicon 392.
The brief was simple: capture the raw power of a vehicle capable of going wherever it wants to go, and doing whatever it wants to do.
The video paired white-knuckle driving footage and visual metaphors to introduce the 470hp Jeep Wrangler Rubicon 392 to the Jeep community and the world.
Now, there’s only one thing left to do. Get. Dirty. Faster.
Client: Fiat Chrysler Automobiles (FCA) / Jeep
Ad or Campaign: “Get Dirty Faster”
Chief Marketing Officer, FCA: Olivier Francois
Head of Marketing, FCA North America: Marissa Hunter
Head of Jeep Brand Advertising: Randy Ortiz
Co-Founder/CCO: Chad Broude
Co-Founder/CCO: Mark Gross
CD / WRITER: Matt Ashworth
CD / AD: Paul Foulkes
ACD / Copywriter: Casey Stern
CD / Art Director: Jorge Pomareda
Managing Partner, Account and Strategy Lead: Louis Slotkin
Managing Partner, Operations, Account and Strategy: Megan Lally
Lead Account Director: Kaley Lambeth
Senior Account Executive: Lyndsay Klebba
Executive Producer: Jen Passaniti
Senior Producer: Lindsay Vetter
Production Company: The Fold
Director: Benji Allred
Director of Photography: Spencer Goff
Producer: Christian Darais
Producer: Merik Richardson
Editor: Andy Matthews
Editor: Aaron Tharpe
VFX: Rockin VFX
Color Grade: Benji Allred
Sound Design: Christian Darais
Music: ‘Marching with Giants’ by Black Math