Haribo unveils new “Kids’ Voices” spot, sweepstakes

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Haribo is building on the success of its “Kids’ Voices” TV campaign with the launch of a new installment in a library setting. Like its boardroom setting predecessor, the spot was designed and developed by UK’s Quiet Storm creative agency, and it will air throughout the U.S. starting February 1, 2021.  

In the new effort, audiences will see grown-ups touting their love for HARIBO Goldbears in charming children’s voices. Watch below:


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“We’re delighted to continue the hugely successful launch of our ‘Kids’ Voices’ campaign in the U.S.,” said Jonathan Dale, Client Service Director, Quiet Storm. “Kids’ Voices is now a truly global campaign, with original ads in nearly twenty countries around the world and still going strong after six years.”

To celebrate the launch of the new TV advertisement, today HARIBO kicked-off a nationwide sweepstakes where five entrants will be picked at random to win one year’s supply of Haribo gummies. To enter the sweepstakes, participants are invited to utilize a playful “Kids’ Voices” Instagram lens, available on the HARIBO Instagram profile.

The unique pitch-shifting technology changes adult voices to a children’s tone. Using the tone, Haribo asks participants to retell their favorite stories — fact or fiction — bringing back moments of childlike happiness. Contestants are asked to share their created “Kids’ Voices” lens videos to either their personal Instagram Feeds or Instagram Stories, with all submissions tagging @HariboUSA and using #HariboSweepstakes to be entered. All user profiles must be set to “public” to be selected as a winner.

“Over the years, our ‘Kids’ Voices’ Boardroom TV ad has brought endless joy and laughter to our consumers, exemplifying our value of childlike happiness,” said Rick LaBerge, Chief Operating Officer, Haribo of America. “With the new “Library” spot, we’re excited to surprise and delight our gummi fans around the U.S. and we’re looking forward to seeing the sweepstakes entries and hearing their stories.”

The campaign includes 30- and 15-second versions and will be aired on a wide range of TV and cable stations. 


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To learn more about the Haribo library TV ad sweepstakes and official rules, please visit Haribo’s Instagram profile (@HariboUSA).

SOURCE: Haribo

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