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Category: ADVERTISING

Kellogg to separate into three independent companies
  • REEL BUSINESS

Kellogg to separate into three independent companies

By Reel Chicago Jun 22, 2022
Kellogg Company announced plans to separate its North American cereal and plant-based foods businesses into three independent public companies, each better positioned to unlock...
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Mars Petcare partners with pet friendly hotels across the U.S. & Canada
  • REEL BUSINESS

Mars Petcare partners with pet friendly hotels across the U.S. & Canada

By Reel Chicago Jun 22, 2022
To address the evolving needs of travelers with cats and dogs, global hospitality leader Hilton, and Mars Petcare, the world's largest pet care company, are expanding their par...
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DDB, Leo Burnett, Burrell among winners at the 2022 Effie Awards
  • AWARDS

DDB, Leo Burnett, Burrell among winners at the 2022 Effie Awards

By Reel Chicago Jun 21, 2022
Restaurant chain Applebee’s has won the Grand Effie at the 2022 Effie Awards U.S. Gala for its “Fancy Like” Applebee’s campaign. The campaign from Applebee’s and G...
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Chicago to become Mars Wrigley’s largest innovation hub in the world
  • REEL BUSINESS

Chicago to become Mars Wrigley’s largest innovation hub in the world

By Reel Chicago Jun 20, 2022
Mars Wrigley broke ground on a new, best-in-class, global research and development hub adjacent to the company's existing Global Innovation Center on Goose Island. Leade...
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Club Champion focuses on what Dad really wants this Father’s Day
  • CREATIVE

Club Champion focuses on what Dad really wants this Father’s Day

By Reel Chicago Jun 18, 2022
Independent, full-service agency Two by Four and client Club Champion are offering loved ones everywhere the opportunity to gift their golfer-Dads a special Father’s Day ...
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Third Street Agency debuts Father’s Day Campaign for SunFed Ranch
  • CREATIVE

Third Street Agency debuts Father’s Day Campaign for SunFed Ranch

By Reel Chicago Jun 18, 2022
Chicago-based attention agency Third Street is breaking new advertising for client SunFed Ranch, a California-based brand that produces a premium line of 100% grass-fed beef th...
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Highdive selected as AOR for five Beam Suntory brands
  • ACCOUNT WINS

Highdive selected as AOR for five Beam Suntory brands

By Reel Chicago Jun 15, 2022
Independent Chicago creative agency Highdive has been named the agency of record for five Beam Suntory brands. It also marks the first spirits client for the ad company. The b...
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Havas Chicago releases Just Like Me spotlighting Black creatives
  • CREATIVE

Havas Chicago releases Just Like Me spotlighting Black creatives

By Reel Chicago Jun 15, 2022
In a new documentary titled Just Like Me, created and directed by Havas Chicago senior art director TTK Harris, the agency aims to spotlight the contributions Black creatives...
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Wrangler becomes denim sponsor of Chicago’s Lollapalooza music festival
  • REEL BUSINESS

Wrangler becomes denim sponsor of Chicago’s Lollapalooza music festival

By Reel Chicago Jun 15, 2022
Wrangler, one of America’s most recognized denim labels, will serve as the exclusive denim sponsor of three music festivals in honor of celebrating a milestone 75 years with...
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Miller Lite announces ‘Beer Registry’ to celebrate Dadhood this Father’s Day
  • REEL BUSINESS

Miller Lite announces ‘Beer Registry’ to celebrate Dadhood this Father’s Day

By Reel Chicago Jun 13, 2022
Parenthood has always been something to celebrate and while there's plenty of showers and festivities, we all know new dads are secretly dreaming of what they really want to ce...
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SailGP names T-Mobile for title sponsor for US Sail Grand Prix Chicago
  • REEL BUSINESS

SailGP names T-Mobile for title sponsor for US Sail Grand Prix Chicago

By Reel Chicago Jun 13, 2022
SailGP today named T-Mobile for Business the title sponsor for the Chicago debut of the world's fastest growing global sports league: the T-Mobile United States Sail Grand Pri...
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Ace Hardware celebrates Father’s Day by creating Dad’s grilling shoes
  • REEL BUSINESS

Ace Hardware celebrates Father’s Day by creating Dad’s grilling shoes

By Reel Chicago Jun 10, 2022
This Father's Day, Dads everywhere will slip their feet into their trusty grilling shoes, yet they are often old, dingy, and smelly. Ace Hardware is bringing a fresh twist ...
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Havas Chicago/Annex debuts adidas “Find Your Forum” campaign
  • CREATIVE

Havas Chicago/Annex debuts adidas “Find Your Forum” campaign

By Reel Chicago Jun 9, 2022
Havas Chicago/Annex has launched a new campaign this week to celebrate THE OG premium basketball sneaker, the adidas Forum. A streetwear icon that rallied and propelled th...
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Highdive scores with NHL campaign
  • Reel Ad of the Week

Highdive scores with NHL campaign

By Colin Costello Jun 7, 2022
According to the NHL, the first round of the 2022 Stanley Cup Playoffs proved historic for ESPN and Turner Sports, with ratings for TNT and TBS the highest since the advent o...
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SRW adds new partnerships with leading nationwide natural brands
  • CREATIVE

SRW adds new partnerships with leading nationwide natural brands

By Reel Chicago Jun 7, 2022
SRW, an independent, full-service marketing agency with a penchant for growing natural health and wellness brands, has added nine household names in the CPG industry to its lis...
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11 Dollar Bill is on the AICP Post Awards Shortlist for Colorado Lottery spot
  • CREATIVE

11 Dollar Bill is on the AICP Post Awards Shortlist for Colorado Lottery spot

By Reel Chicago Jun 3, 2022
11 Dollar Bill is shortlisted for an AICP Post Award for its contribution to the Colorado Lottery spot offering a hilarious homage to the Rocky Mountain spirit. Welcome to ...
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Jeep and Universal Pictures launch Jurassic World Dominion campaign
  • CREATIVE

Jeep and Universal Pictures launch Jurassic World Dominion campaign

By Reel Chicago Jun 3, 2022
The Jeep brand and Universal Pictures are teaming up once again, this time to launch Universal and Amblin Entertainment's new Jurassic World Dominion, the epic conclusion to th...
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Gravely features the legend behind the lawn in Cramer-Krasselt campaign
  • CREATIVE

Gravely features the legend behind the lawn in Cramer-Krasselt campaign

By Reel Chicago May 31, 2022
In spring 2022, Cramer-Krasselt (C-K), the nation's second-largest independent marketing and communications agency, and Gravely, a leader in outdoor lawn and power equipment, l...
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Leo Burnett Chicago named Top Global Agency in Creative Rankings
  • AWARDS

Leo Burnett Chicago named Top Global Agency in Creative Rankings

By Reel Chicago May 24, 2022
A stellar year for Change the Ref’s The Lost Class earned Leo Burnett Chicago the distinction of the number one agency in the world, according to The One Show 2022 Global Cre...
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Miller Lite and DDB Chicago introduce Beercoal to ‘Lite’ up summer grills
  • CREATIVE

Miller Lite and DDB Chicago introduce Beercoal to ‘Lite’ up summer grills

By Reel Chicago May 24, 2022
Summer is the season of beer. Warmer temps make cold ones a no-brainer from Memorial Day weekend to Labor Day, but not all light beers are created equal, and not all grill owne...
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