Wrangler, the genuine source for comfortable jeans and western apparel, celebrates 75-years of outfitting the West in a new multimedia ad campaign honoring the Western way of life and tipping their cowboy hat to the legions of loyal customers who have come along for the ride.
The ad, which is an extension of Wrangler’s ‘For the Ride of Life’ campaign, was created by long-time agency partner Two by Four, the independent, full-service ad agency who has been an agency partner for the brand since 1999. Media elements include broadcast video, online, digital, print, OOH, social and radio.
“Two by Four has been privileged to partner with Wrangler over the past 23-years to bring the genuine Western lifestyle alive through their authentic attire,” stated Adam Von Ohlen, Chief Creative Officer, Two by Four. “This campaign celebrates the Wrangler heritage with a salute to both the legacy, and the modern, West.”
The campaign is a celebration of the Western spirit and way of life in whatever form that takes, from riding and roping, to attitude and ethos. The hero spot features a variety of Western legends who comment on what it means to be a cowboy today. Included are Country Music Legend George Strait, ProRodeo Hall of Fame Rodeo Announcer Bob Tallman, and Professional Bull Rider Stetson Wright.
Creative Credits
Client: Wrangler
Campaign Title: What A Ride
Agency: Two by Four
Agency Location: Chicago
Chief Creative Officer: Adam VonOhlen
Executive Creative Director/Copywriter: Bill Lindsey
Creative Director/s: Brad DeMarea
Producer: Annie Tsikretsis
Account Director: Amy Corbett
Production Companies: Wildhorse Motion (Time Endsley) and Ping Pictures (John Pingry)
Editorial Company: Two by Four
Editor: Harrison Raybuck
Producer: Annie Tsikretsis
Below are the western stars, in the order and times they appear in the 1:40 length spot:
0:5 – Jerome Davis
Champion Bull Rider turned Stock Contractor
0:14 – George Strait
Country Music Legend
0:20 – Stetson Wright
3X All Around World Champion
0:29 – Cody Johnson
Country Music Star
0:32 – Justine Garcilazo
Rope Artist
0:36 – Piper Yule
Trick Rider
0:43 – Stetson Wright
0:47 – Chris Douglas
Photographer
0:53 – Bob Tallman
Legendary Rodeo Announcer
0:56 – Cody Johnson
1:01 – Tomas Garcilazo
Trick Rider
1:03 – Tammy Pate
Equestrian
1:09 – Tiffany Davis
Stock Contractor
1:17 – Bob Tallman
1:18 – Charles Sampson
Bull Rider
1:22 – Marcos Costa
Tie Down Roper
1:26 – Jim Pickens
Team Roper / Actor
1:32 – George Strait
