rEvolution, the global integrated sports marketing agency with headquarters in Chicago, has been named as the media agency of record for Betfred Sportsbook, the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting shops in the UK with over 50 years of experience.
Betfred, which is currently operating in five states with three additional planned for the football season, continues to grow its US presence. rEvolution will drive awareness and subscribers for Betfred via an integrated media strategy, including media planning, buying, and analytics.
“Betfred is one of the most established and well-respected betting operators in the UK,” said Dave Mullins, SVP, Client Development, rEvolution. “We look forward to partnering with them as they continue to expand within the U.S.”
Betfred first engaged with rEvolution in 2020, providing sports marketing services around the company’s sponsorship of the Denver Broncos.
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“As we ramp up our expansion in the U.S., we see rEvolution as a true agency partner,” said Bryan Bennett, Chief Operator Officer, Betfred Sportsbook. “We trust their talented team, not just in sports activation, but in all areas of media as well.”
As a result of the expanded role, rEvolution, with its global HQ in Chicago, has also recently added to its Media, Analytics, Research and Consulting (M.A.R.C.) group. Leadership on the media team servicing the Betfred account includes Jason Haddad, EVP, Media, Analytics, Research, and Consulting; Bill Lea, Group Director, Media Services; Nick Prajka, Associate Director, Digital Operations and Connelly Denton, Associate Director, Digital Analytics. Dave Kuhn, VP, Research; John Stando, Supervisor, Research; Jenny Swaim, Sr. Director, Analytics & Insights and Ian Burleigh, Supervisor, Analytics & Insights will also work closely in conjunction with the media team. rEvolution also drives the media buying, strategy, and analytics for Continental Tire, Lucas Oil, TORO and other key client partners.
