Cut+Run’s editor Robert Ryang shows how the universe will conspire to stop you from making the gravest food-related mistake imaginable — not putting Frank’s RedHot on it.
Even your dog knows that you can put that $#!& on anything.
Edited by Cut+Run’s Robert Ryang, directed by The Perlorian Brothers, and created by agencies Townhouse & Grey, this humorous culinary cautionary tale is destined to make sure that foodies everywhere Frank it Up and add that perfect blend of flavor and heat to their next meal.
Frank’s RedHot is the perfect blend of flavor and heat, and now you can Frank it up to put that $#!t on everything. (Seriously. Everything.)
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Client: McCormick
Production Agency: Townhouse
SVP Head of Integrated Production: James McPherson
VP Integrated Producer: Lauren O’Driscoll
Integrated Producer: Jake Sharkey
Music Producer: Kurt Steinke
Associate Music Producer: Beliansh Assefa
Creative Agency: Grey
Executive Creative Directors: Sara Worthington + Armando Flores
Creative Directors: Brian Mekjian + Ryan McCarthy
Copywriter: Jessica New
Art Director: Gabie Fleischer
Production Co: MJZ
Directors: The Perlorian Brothers
Editorial: Cut+Run
Editor: Robert Ryang
Senior Producer: Eytan Gutman
EP: Ellese Shell
Finishing: Jogger Studios
Audio Post: Sonic Union
Audio Engineer: Michael Marinelli