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Category: ADVERTISING

POWERADE  prioritizes wellbeing over winning in new campaign
  • CREATIVE

POWERADE prioritizes wellbeing over winning in new campaign

By Reel Chicago Mar 16, 2022
Publicis Italy, Publicis Mexico, Leo Burnett Chicago, Digitas NY celebrate the power of the pause in new campaign, with post from Whitehouse Chicago, Framestore Chicago, Anothe...
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Labelium launches NXTLVL dedicated to integrating brands into gaming
  • REEL BUSINESS

Labelium launches NXTLVL dedicated to integrating brands into gaming

By Reel Chicago Mar 16, 2022
Labelium Play, the high-engagement digital marketing arm of global e-commerce performance agency Labelium, is launching NXTLVL, a game-changing division exclusively dedicated t...
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MiraLAX’s Workstipation Reform fights stress in office bathrooms
  • CREATIVE

MiraLAX’s Workstipation Reform fights stress in office bathrooms

By Reel Chicago Mar 12, 2022
As the nation debates when America’s workforce should return to their physical offices, a surprising trend has emerged – people’s dread about pooping in their office bath...
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GenderCool campaign spotlights transgender kids finding joy in sports
  • CREATIVE

GenderCool campaign spotlights transgender kids finding joy in sports

By Reel Chicago Mar 8, 2022
Have you ever met a transgender kid? That's the question The GenderCool Project asks in a national campaign by Swissa Creative.  The high-energy 30 second spot featur...
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Glad and FCB launch a trash bag for those living the extra life
  • CREATIVE

Glad and FCB launch a trash bag for those living the extra life

By Reel Chicago Mar 4, 2022
Let’s talk trash. Face it, trash bags are boring. They are made to hold our garbage, not our attention. In fact, we usually hide them — in a can, under the sink. But w...
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Daily Planet’s Michael Gabriele proves love conquers all in Mariachi Boy
  • CREATIVE

Daily Planet’s Michael Gabriele proves love conquers all in Mariachi Boy

By Reel Chicago Mar 3, 2022
A boy, a tuba, and a quixotic quest to woo the girl of his dreams make this heartwarming short film. Mariachi Boy was directed by Michael Gabriele and produced by Daily Pl...
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Hard Rock launches burger inspired by brand ambassador Lionel Messi
  • REEL BUSINESS

Hard Rock launches burger inspired by brand ambassador Lionel Messi

By Reel Chicago Mar 1, 2022
Hard Rock Cafe announces the global launch of its brand-new menu item – the Messi Burger – as the latest innovation in Hard Rock International's LIVE GREATNESS campaign in ...
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Chicago’s own Jennifer Hudson named entertainer of the year
  • AWARDS

Chicago’s own Jennifer Hudson named entertainer of the year

By Reel Chicago Feb 28, 2022
Chicago’s own Academy award winning actress and Grammy award winning singer and songwriter, Jennifer Hudson was named entertainer of the year at the 53rd annual NAACP Image A...
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Hold on to your shamrock and get ready for Eli’s Green River Cheesecake
  • REEL BUSINESS

Hold on to your shamrock and get ready for Eli’s Green River Cheesecake

By Reel Chicago Feb 25, 2022
The Chicago River will no longer be my favorite 'showing of the green' on St.Pat's Day. Two Chicago icons, Eli's Cheesecake and Green River Soda, have teamed up to create&...
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America’s love of pick ups continues: Ford Maverick wins Cars.com Best
  • REEL BUSINESS

America’s love of pick ups continues: Ford Maverick wins Cars.com Best

By Reel Chicago Feb 25, 2022
Cars.com, the car-shopping marketplace, named the Ford Maverick pickup truck the Best of the Year winner for 2022 in its annual Best Of awards program. Pickup trucks a...
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UScellular offering support to customers with free calls to Ukraine
  • REEL BUSINESS

UScellular offering support to customers with free calls to Ukraine

By Reel Chicago Feb 25, 2022
UScellular, the fourth-largest full-service wireless carrier in the United States, is providing help to customers needing to connect with family, friends and loved ones in Uk...
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The Chicago Auto Show featured the debut of an array of vehicles
  • REEL BUSINESS

The Chicago Auto Show featured the debut of an array of vehicles

By Reel Chicago Feb 25, 2022
The 2022 Chicago Auto Show concluded its 10-day run at McCormick Place on Presidents Day. This month, eager attendees traveled to McCormick Place to get a look at the lates...
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Reynolds Consumer Products chooses DDB Chicago as Agency of Record
  • ACCOUNT WINS

Reynolds Consumer Products chooses DDB Chicago as Agency of Record

By Reel Chicago Feb 17, 2022
DDB North America announces that Reynolds Consumer Products, including Reynolds Wrap, Reynolds Kitchens, Hefty Storage, and Hefty Waste, selected DDB Chicago as its creative ag...
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Uber Eats wins at the 2022 Kellogg School Super Bowl Advertising Review
  • Super Bowl

Uber Eats wins at the 2022 Kellogg School Super Bowl Advertising Review

By Reel Chicago Feb 14, 2022
Uber Eats is a big winner in strategic ad rankings with their spot featuring Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow and Nick Braun in the 18th consecutive Kellog...
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How brands used nostalgia to shape the future in Super Bowl LVI
  • Super Bowl

How brands used nostalgia to shape the future in Super Bowl LVI

Jon Laughlin, Chief Creative Officer, Laughlin Constable Feb 14, 2022
In 1995, Dr. Dre’s “The Chronic” was only available via a scratched CD and electricity was used to power household appliances including the family tube TV. In 2022, the e...
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Highdive returns to Super Bowl with Rocket Mortgage and Rocket Homes
  • Reel Ad of the Week

Highdive returns to Super Bowl with Rocket Mortgage and Rocket Homes

By Reel Chicago Feb 14, 2022
Highdive is back in the 2022 Super Bowl with Rocket Mortgage and Rocket Homes to provide the best commercial advertising entertainment. Two years ago it was Bill Murray in ...
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COX + Picture North + FCB Chicago sending hugs in new campaign
  • CREATIVE

COX + Picture North + FCB Chicago sending hugs in new campaign

By Reel Chicago Feb 10, 2022
COX Communications teams up with FCB Chicago and Picture North to show how technology can provide new ways of connecting. What does a hug mean? During the COVID-19 pandemic,...
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Miller64 says answer a math question, get a free beer
  • Super Bowl

Miller64 says answer a math question, get a free beer

By Reel Chicago Feb 9, 2022
You may have heard there is a new light beer on the block with 80 calories. 80 calories, huh? Seems like … a lot for a super light beer. So Miller64, the OG extra light be...
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Touchdown! 7-Eleven delivers free pizza for this year’s Big Game
  • Super Bowl

Touchdown! 7-Eleven delivers free pizza for this year’s Big Game

By Reel Chicago Feb 9, 2022
Free pizza?! Score! 7-Eleven is getting customers ready for this year's Big Game with a touchdown of a deal. Sunday, February 13, customers are being rewarded with one de...
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NAR and Havas Chicago launch ‘That’s Who We R’ Season 4
  • CREATIVE

NAR and Havas Chicago launch ‘That’s Who We R’ Season 4

By Reel Chicago Feb 9, 2022
The National Association of Realtors (NAR) launches Season 4 of their That's Who we R campaign to assist buyers through the unexpected challenges The NAR is letting buyers k...
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