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Category: CREATIVE

Quriosity’s Michael Maes creates explosive Frito Lay spot
  • CREATIVE

Quriosity’s Michael Maes creates explosive Frito Lay spot

By Reel Chicago Aug 25, 2020
Partnering with The Mill for VFX, Quriosity's Michael Maes delivers a spot with action-movie excitement, playing like a trailer for an Oscar-winning movie. Quriosity Product...
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AARP launches biggest Illinois voter education campaign
  • CREATIVE

AARP launches biggest Illinois voter education campaign

By Reel Chicago Aug 20, 2020
Rallying the support of its 1.7 million members and all older adults across the state, AARP Illinois on Wednesday launched a major campaign to Vote Yes on the Graduated Income ...
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New Brita spot from dentsumcgarrybowen and cut+run
  • CREATIVE

New Brita spot from dentsumcgarrybowen and cut+run

By Reel Chicago Aug 19, 2020
As the new dentsumcgarrybowen Brita spot Stepping Up relays, every day we have a choice, to keep our old habits or start new ones. The commercial was directed by Arts &...
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Woodford Reserve launches ‘Spectacle for the Senses’
  • CREATIVE

Woodford Reserve launches ‘Spectacle for the Senses’

By Reel Chicago Aug 17, 2020
Created for the Kentucky Derby, of which Woodford is the presenting sponsor, the campaign highlights the 200+ different flavor notes in the bourbon. Woodford Reserve is more...
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OKRP Lottery campaign shows “You Can’t Hide Winning”
  • CREATIVE

OKRP Lottery campaign shows “You Can’t Hide Winning”

By Reel Chicago Aug 17, 2020
The Illinois Lottery is extending its highly successful ‘You Can’t Hide Winning’, integrated marketing campaign from agency O’Keefe Reinhard & Paul to add addition...
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Glad & FCB launch a Kitchen Keynote with Angela Kinsey
  • CREATIVE

Glad & FCB launch a Kitchen Keynote with Angela Kinsey

By Reel Chicago Aug 14, 2020
This afternoon, Angela Kinsey from The Office announces Glad ForceFlex Plus in a Kitchen Keynote that's guaranteed to keep you entertained for 8 full minutes. Similar to App...
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Leo Burnett and the United Nations agree to ‘Do Nothing’
  • CREATIVE

Leo Burnett and the United Nations agree to ‘Do Nothing’

By Reel Chicago Aug 12, 2020
Leo Burnett Chicago’s newest pro bono work for the United Nations 12th Global Goal centres around responsible consumption and production, and how the best way to accomplish t...
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Miller Lite is bringing International Beer Day stateside
  • CREATIVE

Miller Lite is bringing International Beer Day stateside

By Reel Chicago Aug 5, 2020
It may not be easy to travel internationally to celebrate International Beer Day on Friday, so Miller Lite is celebrating stateside. On August 7th, consumers in 80+ ci...
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Gov Pritzker and OKRP launch $5 M awareness campaign
  • CREATIVE

Gov Pritzker and OKRP launch $5 M awareness campaign

By Reel Chicago Aug 4, 2020
Governor JB Pritzker and OKRP launched a new $5 million awareness campaign today to encourage Illinois residents to wear a face covering every time they’re in public — beca...
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MiraLAX unveils ‘Gutlightenment’ campaign by BBDO
  • CREATIVE

MiraLAX unveils ‘Gutlightenment’ campaign by BBDO

By Reel Chicago Jul 29, 2020
MiraLAX releases its new campaign, ‘Gutlightenment’, aimed at modernizing the brand and breaking through the category to reposition MiraLAX in a broader physical and emotio...
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STORY celebrates the Bud Light beer man
  • CREATIVE

STORY celebrates the Bud Light beer man

By Reel Chicago Jul 28, 2020
Even though there are no fans in the stands, baseball fans can still have Bud Light delivered to their seats, at home. While Major League Baseball fans won’t be going to t...
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Babybel and Havas launch “Join the Goodness” campaign
  • CREATIVE

Babybel and Havas launch “Join the Goodness” campaign

By Reel Chicago Jul 13, 2020
The Havas 360 campaign includes new action-packed ad spot aimed at inspiring consumers to 'Join the Goodness' through better eating habits and a more balanced diet. Beloved ...
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The Mill teams up with EA SPORTS on ‘Feel Next Level’
  • CREATIVE

The Mill teams up with EA SPORTS on ‘Feel Next Level’

By Reel Chicago Jul 7, 2020
Creatively developed in partnership with EA SPORTS and produced entirely under COVID-19 restrictions. EA SPORTS has launched a new adrenaline fueled brand film in collaborat...
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ComEd Goats are baaaack for a second year
  • CREATIVE

ComEd Goats are baaaack for a second year

By Reel Chicago Jun 23, 2020
ComEd grazing goats have returned for a second year in Leo Burnett "Goatternship" campaign. From endearing bleats and "bahs" to their eco-friendly way of life and nose-to-t...
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Havas & Battery join creative & media for Epic Games
  • CREATIVE

Havas & Battery join creative & media for Epic Games

By Reel Chicago Jun 23, 2020
Havas Media and Battery announce today that the Epic Games Store joined forces with the Havas Group for creative and media duties on an unprecedented user acquisition campai...
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Energy BBDO launches ‘Ocean Spray X Nature’
  • CREATIVE

Energy BBDO launches ‘Ocean Spray X Nature’

By Reel Chicago Jun 19, 2020
Ocean Spray Cranberries unveiled its newest marketing campaign with Energy BBDO "Ocean Spray X Nature," highlights the brand's commitment to sustainable Natureprocesses and reg...
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Lizzo covers ‘All Together Now’ in first Messenger spot
  • CREATIVE

Lizzo covers ‘All Together Now’ in first Messenger spot

By Reel Chicago May 28, 2020
“See You Here” is Leo Burnett’s first major campaign for Messenger, developed in partnership with Facebook’s Creative X team. For the campaign’s off-platform debut, L...
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Move over Taco Tuesday… here comes WEGGSDAY!
  • CREATIVE

Move over Taco Tuesday… here comes WEGGSDAY!

By Reel Chicago May 27, 2020
Much like Taco Tuesday, WEGGSDAY embraces the popularity of marrying a day of the week with a popular food. A two-minute original music video, titled “Wednesday Is Offici...
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Heinz releases a ketchup-inspired puzzle
  • CREATIVE

Heinz releases a ketchup-inspired puzzle

By Reel Chicago May 27, 2020
Bored of board games? Heinz, the maker of America’s favorite ketchup, is swooping in to save people from playing the same board games over and over. The brand recently releas...
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Havas concepts, sells, produces Hefty spots in 2 weeks
  • CREATIVE

Havas concepts, sells, produces Hefty spots in 2 weeks

By Reel Chicago May 12, 2020
This must have been a hefty job. Like really hefty. Word has gotten to Reel Chicago that Havas concepted, sold, produced, shot, edited, composed music and sound design, audio m...
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