Barbara Roche, Author at Reel Chicago News

NEW WORK

Allstate continues to be in good hands with W+K

By Reel Chicago Sep 21, 2023

The insurance industry is facing unprecedented challenges, from rising costs and climate change to attracting a new generation of customers who may approach insurance differen...

REEL BUSINESS

Playboy unfolds new vodka brand Play Hard

By Reel Chicago Sep 21, 2023

If you are an art lover and a vodka drinker, this is your jam. Playboy Spirits has announced the highly anticipated release of Play Hard, a premium line of vodka seltzers. ...

STRIKE

Film and TV productions anticipate a scramble to restart once strikes end

By Reel Chicago Sep 21, 2023

Hopes run high as the Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) continue talks, signifying a heightened comm...

NEW WORK

Nick Offerman gets dirty for Regenerative Agriculture

By Reel Chicago Sep 20, 2023

Actor, author, and woodworker Nick Offerman has taken on an unconventional role to support regenerative agriculture. The "Face Plant" campaign, conceived by Incredible...

UNION

IATSE Local 476 grapples with WGA, SAG-AFTRA strike

By Reel Chicago Sep 19, 2023

Even as the Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers prepare to re-start negotiations on Wednesday, the economic effects of t...

Super Bowl

Coors Light to return to the Super Bowl

By Reel Chicago Sep 19, 2023

Molson Coors has announced Coors Light's return to the Super Bowl commercial lineup for the 2024 game, marking its second consecutive appearance in the prestigious event. ...

Reel Ad of the Week

Bear Naked Granola partners with Burnett for nude-friendly hikes

By Reel Chicago Sep 19, 2023

How did we miss this? July 14th was National Nude Day in the United States and Bear Naked Granola, in collaboration with Leo Burnett Chicago and Gaia GPS from Outside...

NEW WORK

For Bimbo Bakeries’ campaign DDB turns to the GOATS – Grandmas

By Reel Chicago Sep 19, 2023

DDB Chicago has cooked up a daring campaign for Bimbo Bakeries' bread brands, Arnold, Brownberry, and Oroweat Breads. This fresh and innovative campaign, titled 'Baked the Rig...

AWARDS

DDB Chicago is Gerety 2023 Global Agency of the Year

By Reel Chicago Sep 19, 2023

In the world of advertising, recognition for outstanding creativity is a highly coveted accolade. This year, DDB Chicago has emerged as the Gerety 2023 Global Agency of the Ye...

REEL BUSINESS

Laughing Cow unveils Laughing Contract Sweepstakes

By Reel Chicago Sep 19, 2023

The Laughing Cow is ushering in the fall season with a fresh twist on their iconic branding. This autumn, consumers can expect to see vibrant, limited-edition packaging that d...

Events

Midwest Film Fest’s Advertising Community Night returns

By Reel Chicago Sep 18, 2023

The Midwest Film Festival is set to host its 9th Annual Advertising Community Night on September 25th at the Gene Siskel Film Center, sponsored by AICP. This event pro...

Molly Jirasek trades Chicago’s NewsNation for WBND

By Reel Chicago Sep 18, 2023

Molly Jirasek has assumed the position of News Director at South Bend's ABC affiliate, WBND, marking a significant addition to the station's team. A native of South Bend, she ...

CELEBRITY

Revenant Holdings launches Jim McMahon cannabis brand

By Reel Chicago Sep 18, 2023

Revenant Holdings and former Bears QB Jim McMahon are making waves in Illinois with the highly anticipated launch of their MAC 9 brand. This momentous event is part of...

REEL MOVES

SRW announces new clients and promotions

By Reel Chicago Sep 18, 2023

SRW Agency has revealed a series of exciting developments. The agency has welcomed numerous new clients to its ever-expanding portfolio while also recognizing the dedication o...

CIFF

CIFF unveils exciting lineup for 59th Edition

By Reel Chicago Sep 18, 2023

The Windy City is gearing up for a cinematic spectacle as the 59th Chicago International Film Festival (CIFF) prepares to enchant movie lovers from October 11 to October 22, 2...

NEW WORK

J.J. Watt has 99 problems, but Miller Lite ain’t one

By Reel Chicago Sep 15, 2023

Miller Lite is adding some extra kick to this football season with a dynamic multi-year partnership featuring former Houston Texan Defensive End and sports broadcaster, J.J. W...

REEL LATINO

Telemundo Chicago to broadcast 26th Street Mexican Parade

By Reel Chicago Sep 15, 2023

Telemundo Chicago, the new broadcasting home of the 26th Street Mexican Independence Day Parade, is gearing up to provide live coverage of this highly anticipated annual event...

SPORTS

Pat Hughes Baseball Hall of Fame Bobblehead unveiled

Sep 15, 2023

The National Bobblehead Hall of Fame and Museum has unveiled a limited-edition bobblehead of Chicago Cubs radio announcer Pat Hughes to commemorate his receipt of the 2023 For...

NEW WORK

Havas creates funeral home in lobby to promote suicide prevention

Sep 14, 2023

Every 11 minutes, a life is tragically lost to suicide in the United States. Havas Chicago, a creative ad agency, has taken a unique and thought-provoking approach to draw att...

UNION

Auction offers dinner with Bob Odenkirk, a Bear apron

Sep 14, 2023

The Union Solidarity Coalition (TUSC) has launched an eBay auction featuring unique items and experiences to raise funds for film crew members who have been impacted by the cu...