
Celia Williams joins Marketing Arm as VP/EP
Celia Williams is coming back to Chicago. Let’s say it again, Celia is coming back to Chicago. It would seem the only way to bring the veteran producer back to

Celia Williams is coming back to Chicago. Let’s say it again, Celia is coming back to Chicago. It would seem the only way to bring the veteran producer back to

Lay’s is showing up to the Super Bowl with a rare double play this year: two national ads and a fan-facing activation, from Highdive, all centered on the humble potato

State Farm is back on the gridiron with two fresh 30-second spots that keep the brand’s winning NFL campaign with Patrick Mahomes humming, and they both land squarely in our

State Farm is back for another season of football, continuing to highlight how having insurance isn’t the same as having State Farm. The campaign makes clear: in both football and

Highdive has once again cracked the Emmy ceiling. The agency’s wildly popular “Batman vs. Bateman” spot for State Farm has earned a nomination for Outstanding Commercial at the 77th Primetime

The U.S. Army is redefining what it means to serve with the launch of “Uncommon is Calling,” a bold new campaign focused exclusively on the Army National Guard. Designed to

Batman, Bateman, and… insurance? State Farm and Highdive have created the crossover we never knew we needed! But deserved. The viral Batman vs. Bateman commercial has been taking the internet

Consider me blown away. I’m grinning as if the Joker just doused me in Joker Toxin. With director Matt Reeves taking forever to give us The Batman II, we will

State Farm is giving insurance a sci-fi twist with its latest campaign, drawing inspiration from Apple TV+’s hit series Severance. The new 60-second spot, directed by the show’s executive producer

Every year, Super Bowl commercials flood our screens with spectacle, humor, and celebrity cameos, but the best ads are the ones that make us feel something. This year, that honor

Get ready for a spellbinding new ad from State Farm’s Right Kind of Magic campaign, brought to life by Highdive. In this latest spot, titled “Nightmare,” a couple finds themselves saying

State Farm’s latest commercial, “No-Brainer,” created by Highdive, offers a fresh take on the iconic magic jingle campaign. In this fun new spot, viewers witness the consequences of summoning the

Arnold Schwarzenegger has taken on a T-1000 and a T-X in Terminator films. He’s gone up against a Predator. He even took on Danny Devito in Twins. Now, State Farm

State Farm’s newest creative effort, The Right Kind of Magic, conceived and developed by Highdive, features Tonight Show host Jimmy Fallon, who will also act as a creative collaborator. The

Former CP+B advertising executive Marie-Alice ‘Lisa’ Armand has joined Third Street as the Chicago Attention Agency’s director of Client Success. A 15-year veteran of account management, most notably at CP+B,

The U.S. Army released “The Calling,” a new animated film series that profiles the deeply emotional and diverse origin stories of five Soldiers as they make the most important decision

Minority owned New York ad agency HERO Group (aka HERO Collective) filed suit against Omnicom-owned agency DDB in Illinois Northern District Court court this week, alleging DDB “exploited” HERO to

Like most things in 2020, Halloween will look different this year and State Farm is approaching its advertising in a unique way to meet consumers where they are at. Taking

The Marketing Arm called on The Colonie’s remote-savvy team to provide editing, color grading, and creative services for a recent State Farm spot with a message of encouragement and support

Screenvision Media, a national leader in cinema and premium video advertising, announced State Farm and Kraft Heinz as the sole sponsors of its summer drive-in movie series. Screenvision’s drive-in advertising