Dennis Ryan launches new video consulting service
From the we’re a fan dept.: Longtime advertising ECD/CCO Dennis Ryan now works directly with clients as a digital video content consultant. “To me, it’s a natural progression to use video as a communication platform. After years of speaking generally to attract as wide an audiences as possible, it’s energizing to speak as specifically as possible to the wants and needs of smaller, more defined audiences. Brand visions, video white papers, policy influencing: the success of any kind of video communication still boils down to how well you tell a story.” Watch his new video below:
For production, Dennis collaborates with Drive-Thru Productions & Editorial in Minneapolis. “Mark Setterholm’s a great guy who assembles really smart teams that take projects the entire way from start to finish. Working together has been a blast.”
For presentations or content development, contact Dennis here.
Carmichael Lynch Named Outstanding Company for Working Mothers
Carmichael Lynch is having quite the week. First, agency CEO Marcus Fischer was selected as this year’s Mosaic Champion. Now the agency has been honored by She Runs It (formerly Advertising Women of New York) as one of five Outstanding Companies for Working Mothers in its annual awards event celebrating marketing and media leaders who are redefining work/life balance and serving as positive role models and mentors.
“We are immensely proud to be recognized by She Runs It as one of the nation’s top organizations that help mothers succeed at work and at home,” said Carmichael Lynch CEO Marcus Fischer in a statement. “We have taken great effort to be an industry leader when it comes to building an inclusive environment for parents, and we’ll continue to do so.”
Carmichael Lynch offers 12 weeks of paid maternity leave, six weeks of paid paternity and adoptive parent leave, and a phased-return policy. The agency also has two mother’s rooms supplied with hospital-grade pumps, an active parents’ support group, agency family date nights, and a program which covers and provides materials for new moms to ship or transport breast milk home while travelling (Milkstork). The agency has also introduced a new-mom mentoring program to help the transition back to work.
“In our 14 years of evaluating submissions for working mothers of the year, we have been profoundly inspired by the nominees, plus we gained a lot of visibility into corporate practices and programs, many of them initiated by the women who were being put forward,” said Lynn Branigan, president and CEO of She Runs It. “It became increasingly clear that the culture and environment a company fosters to support working parents is critical to individual success.’”
The recognition comes a year after Carmichael Lynch President Julie Batliner was recognized by She Runs It as a Working Mother of the Year of 2017.
Winners were chosen for activating policies and practices to create a supportive environment for mothers who want to excel as parents and as corporate and community leaders. The five 2018 corporate honorees are 72andSunny, Carmichael Lynch, Periscope, Starcom and T3.
Colle McVoy kills it at The Show
AdFed Minnesota held their annual award show recognizing the best creative across the industry. Once again Colle McVoy killed it winning 43 awards, including Best of Show in the B2B category in partnership with Elanco and the Own the Cone campaign.
CM’s total award tally includes seven gold, 15 silver and 21 bronze pins. Work was recognized on behalf of client partners including 3M, WinField United, Elanco, USA Swimming, Jackson Hole Travel & Tourism, Cenex, Farm Credit Mid-America, AIGA MN, and The BrandLab, as well as internal agency work. Several awards were won in partnership with 10 Thousand Design, CM’s branded design practice. Here’s their award-winning spot for Jackson Hole Tourism:
“The Show is the best representation of just how incredibly creative our Twin Cities advertising community is,” said Mike Caguin, chief creative officer, Colle McVoy. “We love being recognized each year.”
More than 1,000 entries were submitted to The Show, which were judged by a well-respected panel of industry experts from across the country.
See the full list of awards here
New Work: Preston Kelly for Gundersen Health System
This year’s campaign, the fourth collaboration between Kaboom, Michelle Atkins, and Preston Kelly, takes inspiration from real patient stories whose lifestyle changes are central to a happier, healthier existence.
“Our clients at Gundersen Health wanted to take their Love + Medicine up a notch to create a community health movement in their market,” according to Preston Kelly ECD Chris Preston. “Michele’s understanding of the humanity in everyday acts has helped turn what could be pretty standard health care advertising into something emotional that actually touches our audience.” Watch the spots below:
Client: Gundersen Health System
Chief Business Development and Marketing Officer: Pamela Mass
Marketing Information Specialist: Julie Besl
Creative Services Manager: Kendra Maggert
Agency: Preston Kelly
EVP/Creative Director: Chris Preston
Producer: Anne Swarts
ACD Art Director: Melissa Tresidder
ACD/Copywriter: Terry Thomas
Associate Account Director: Ron Hall
Production Company: Kaboom
EP: Lauren Schwartz
Director/DP: Michele Atkins
HOP: Steven Sills
Post: Drive Thru
EP: Beth Wilson
Editor: Mike Uzendoski
Have news from the Twin Cities? Contact Colin Costello at email@example.com or follow him on Twitter @colincostello10.