DDB celebrates State Farm commitment to doing good

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DDB's "On The Board" for State Farm

DDB’s “On The Board” for State Farm

Chicago agency helps
insurance company
get laughs with
Heimlich maneuvering,
crosswalk assisting,
and whale saving
in ‘On The Board’

DDB created a flurry of humorous scenes to help State Farm generate laughs and spread kindness through On The Board, a new commercial highlighting the power of collective good.

Tracking a pair of zealous co-workers who compete in a “100 Acts of Good” office competition, the spot is based on a similar real-life challenge that State Farm issued to employees and agents.

The State Farm competition was created in honor of the company’s upcoming 100th anniversary in 2022.

The commercial spoofs the contest in a series of good-deed quick-cuts set to a tune that sounds like Dick Dale’s cover of “Misirlou” in Pulp Fiction. Every time one of the competitors does a good deed, he tracks it on a “100 Acts of Good” website. The ensuing action includes Heimlich maneuvering, crosswalk assisting, and whale saving.

DDB
ON THE BOARD | STATE FARM

 

DDB Chicago, working together with director Ian Pons Jewell, led the creative for On The Board. According to a press release, the Chicago shop’s treatment “brings the story to life through acts inspired by real deeds performed by State Farm associates and agents.”

The spot’s 15-, 30-, and 60-second versions are scheduled to begin airing today.

CREDITS
CLIENT: STATE FARM
   AVP, Marketing: Patty Morris
   Marketing Director: Sue Beigie
   Marketing Manager: Mandy Laux
   Marketing Analyst: Stephanie Helland
   Marketing Analyst: Jeff Greeneberg

CREATIVE AGENCY: DDB
   Chief Creative Officer, DDB Worldwide: Ari Weiss
   Chief Creative Officer, DDB Chicago: John Maxham
   Executive Creative Director: Mel Routhier
   Creative Director: Tim Holmes
   Creative Director, Copywriter: Bart Culberson
   Creative Director, Art Director: Angela Paris
   Social Copywriter: Aaron Andzik
   Social Art Director: Sabrina Han
   Chief Production Officer: Diane Jackson
   Executive Producer: Matt Blitz
   Senior Producer: Adam Battista
   Production Business Manager: Lindsay Nettles Chism
   Group Account Director: Ben Gladstone
   Account Director: Diana El-Chantaf
   Account Supervisor: Jose Juarez
   Account Executive: Kristen Miller
   Account Manager: Kerry Lorenz
   Director of Music: Alec Stern
   Chief Strategy Officer: Tricia Russo
   Group Strategy Director: Jesse Bayer
   Strategy Director: Archana Mahadevan

PRODUCTION COMPANY: RESET CONTENT
   Director: Ian Pons Jewell
   Managing Director: Dave Morrison
   Executive Producer: Deannie O’Neil
   Executive Producer: Megan Moore
   Producer: Aristides Mcgarry

EDITORIAL: WHITEHOUSE POST
   Executive Producer: Kristin Angeletti
   Editor: Tobias Suhm
   Producer: Kristen MacDonald
   Assistant Editor: Alex Kane

VFX: FRAMESTORE
   VFX Supervisor: Sebastien Boulange
   3D Supervisor: Nathan Diehl
   James Rodgers: Shoot Supervisor
   Nick Fraser: Senior Producer
   PJ Stegall: Producer

COLOR: FRAMESTORE
   Simon Bourne, Colourist
   Chris Anthony, Colour Producer

AUDIO – MUSIC SWEETING, SOUND DESIGN, MIX: BARKING OWL
   Creative Director: Kelly Bayett
   Producer: KC Dossett
   Sound Designer: Morgan Johnson
   Composer: Houston Fry
   Mixer: Mike Franklin

OTHER PARTNERS AND AGENCIES

MEDIA: OMD
   Associate Director: Ashley Bain
   Account Supervisor: Alex Payne
   Strategist: Jamie Murphy
   Analyst: Jenny Zhang
   Assistant Strategist: Kortney Geegan
   Video Supervisor: Daniel Gallagher
   Senior Social Media Analyst: Jake Gordon
   Programmatic Associate Director: Brent Barker

PR: ZENO
   Senior Vice President: Karyn Esbrook
   Account Supervisor: Bridgit Fletcher
   Senior Account Executive: MaryClaire Cieply

 
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.

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