Highdive reveals Get. Dirty. Faster. 470hp Jeep Rubicon

1+ November 17, 2020 wasn’t just another day. It was the day… the rules of speed were rewritten by the 470hp Jeep Wrangler Rubicon 392. The brief was simple: capture the raw power of a vehicle capable of going wherever it wants to go, and doing whatever it wants to do. The video paired white-knuckle … Continue reading “Highdive reveals Get. Dirty. Faster. 470hp Jeep Rubicon”

Diving into Highdive and their Emmy nomination

2+ Daring to break the traditional agency mold, Highdive is producing exciting work that pushes the envelope in new ways. Most recently, the Ad Age Small Agency of the Year partnered with Jeep to create a Super Bowl spot celebrating the 90’s classic Groundhog Day, starring Bill Murray. The commercial resonated with audiences as it … Continue reading “Diving into Highdive and their Emmy nomination”

Highdive named Small Agency of the Year, Gold

1+ Holy Jeep! Congratulations to our friends at Highdive Advertising. The independently-owned, full-service creative agency based in Chicago, announces today that it has been named Small Agency of the Year, Gold by Ad Age. This year’s honorees were named at the Small Agency Conference, which was hosted virtually on August 3-5. The Ad Age Small Agency Awards, now in their … Continue reading “Highdive named Small Agency of the Year, Gold”

Jeremy Renner stars in Jeep campaign by HighDive

4+ I did not know Hawkeye could sing. Avengers, Mission Impossible and Bourne star, Jeremy Renner, is now not only featured on screen in a new Jeep brand television campaign that but in the audio as well as all three spots use the actor’s music tracks. Thanks to Chicago boutique agency HighDive, I now know … Continue reading “Jeremy Renner stars in Jeep campaign by HighDive”

Legends are made, not born in Highdive Jeep campaign

5+ A pair of bold and righteous 30-second spots are paving the way for the brand’s integrated multi-market campaign Jeep has something to say about being a legend. “Legends aren’t born. They’re made.” It feels like that line wants to end with b*tches, but alas it doesn’t. The new 360-degree campaign, which reaffirms the automaker’s … Continue reading “Legends are made, not born in Highdive Jeep campaign”

Highdive weaves stories of concert goers for Jeep

4+ Jeep drivers and passengers are met with impromptu adventures revolving around the same live OneRepublic show       Gaaaaah! Sorry, that was my inner fan girl screaming at the notion that there is a national campaign with Grammy-nominated OneRepublic. Two-year boutique agency Highdive, led by former DDB creative execs Mark Gross and Chad … Continue reading “Highdive weaves stories of concert goers for Jeep”

Highdive work, Oprah deal, Kendall spot, Hip Hop bday

Boutique start-up Highdive, launched last year by former DDB creatives Mark Gross and Chad Broude, announced its first new project-based assignments.

The shop is set to promote Barilla’s new Ready Pasta and Marriott Signature’s new EMC2 hotel in DTC as well as unspecified “initiatives” for home loan brand Guaranteed Rate.

Cutters promotes David Rubin to editor

1+ High-end editorial boutique Cutters announces the promotion of David Rubin to Editor. The announcement was made by Cutters Studios President/Managing Director Craig Duncan and Managing Editor Grant Gustafson. Rubin landed an internship with Cutters immediately upon graduating from the University of Illinois at Urbana-Champaign, leading to a position as Assistant Editor, mainly working for … Continue reading “Cutters promotes David Rubin to editor”

Burrell spot for Toyota Sienna celebrates spontaneity

1+ The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences … Continue reading “Burrell spot for Toyota Sienna celebrates spontaneity”

2020 in Review: Top Chicago advertising campaigns

2+ It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from … Continue reading “2020 in Review: Top Chicago advertising campaigns”

2020 in Review: Reel Chicago’s Biggest Stories

1+ What a year, huh? 2020, which felt like a decade, will undoubtedly go down in history as one of the worst years ever. And who will argue? Certainly not the staff at Reel Chicago. This year, COVID forced productions to shut down. Then start back up. Then shut back down. Then start back up. … Continue reading “2020 in Review: Reel Chicago’s Biggest Stories”

OKRP ‘Brings Back Joy’ in new Illinois Lottery campaign

0 A new campaign for the Illinois Lottery from its agency O’Keefe Reinhard & Paul (OKRP) stars a charming –  but somewhat flawed –  hamster who playfully demonstrates the real joy in gifting the Lottery’s holiday instant tickets. When not in his cage, Claude the Hamster exercises his love of scratching, leaving his scratch marks on all … Continue reading “OKRP ‘Brings Back Joy’ in new Illinois Lottery campaign”

Best of the Midwest goes to ‘Like a Girl’ from Leo Burnett

0 Best of the Midwest voted on by attendees as iconic ads are highlighted in benefit event for Chicago, Detroit and Minneapolis food banks. The hors d’oeuvres were whatever you had on hand, the tinkling of cocktail glasses was done from afar and the applause was a bit muted, but that didn’t stop the Midwest … Continue reading “Best of the Midwest goes to ‘Like a Girl’ from Leo Burnett”

AICP Midwest Show is this Thursday, November 19

2+ One of the most exciting stops on the AICP tour happens every year in Chicago. It’s one of the few opportunities for those in production, advertising and film to gather together, share a cocktail or four and just hang. This year, with a pandemic raging and cases on the rise again, the AICP Midwest … Continue reading “AICP Midwest Show is this Thursday, November 19”

SCC takes Small Agency of the Year, Silver

2+ Chicago-based independent creative and technology agency, Schafer Condon Carter (SCC) won its second Small Agency of the Year Award in three years taking the Ad Age Silver. The metaphoric icing atop the agency’s 30th birthday cake, Schafer Condon Carter (SCC) has pushed boundaries by taking its mission statement, “We work for humans,” to heart … Continue reading “SCC takes Small Agency of the Year, Silver”

National Geographic acquires Kartemquinn’s City so Real

3+ National Geographic announced the acquisition of CITY SO REAL, an official Indie Episodic selection at the 2020 Sundance Film Festival, set to premiere on the network this fall. From twice Academy Award-nominated filmmaker Steve James (America to Me, Hoop Dreams) and his longtime producing partner Zak Piper (Life Itself, The Interrupters) the fascinating and … Continue reading “National Geographic acquires Kartemquinn’s City so Real”

Chicago agencies nab 89 finalists in One Show

1+ FCB Chicago leads Chicago agencies with 31 The One Show 2020, finalists, including 28 on behalf of Illinois Council Against Handgun Violence.  Working with FCBXLord+Thomas, both Chicago, the agency has 16 for the organization’s “Most Dangerous Street”, and 12 with Lord+Thomas and The Mill, both Chicago, for “The Gun Violence Handbook.” Ogilvy Chicago with 27 including work … Continue reading “Chicago agencies nab 89 finalists in One Show”

Jeep debuts new spot during ‘One World’ global special

1+ As part of the One World: Together At Home globally televised and digital special on Saturday night to support frontline health care workers and the World Health Organization, FCA premiered an all-new television commercials for the Jeep® brands. The 30-second video, “Seven Continents” for Jeep, aired during the two-hour TV special as part of the globally … Continue reading “Jeep debuts new spot during ‘One World’ global special”

Behind the scenes of the Jeep ‘Groundhog Day’ spot

8+ Chicago-based Highdive Advertising reinvigorated an existential pop sensation through Groundhog Day, a commercial that became a classic before it even premiered during yesterday’s Super Bowl. In a fast-forward recreation of the identically-named 1993 film, the 60-second spot stars Bill Murray as Phil Connors, a weatherman caught in a kink of the space-time continuum. In … Continue reading “Behind the scenes of the Jeep ‘Groundhog Day’ spot”

AICP Post Awards announces 2019 shortlist

4+ Artists to be honored at 2019 show in Chicago’s Navy Pier on May 16th AICP today released the Shortlist for the 2019 AICP Post Awards, which will be presented on May 16 at Navy Pier in Chicago — tickets are now available. The competition, formerly the AICE Awards, honors excellence in a range of … Continue reading “AICP Post Awards announces 2019 shortlist”