The NHL has officially launched its 2023-24 season with an exciting new addition to its The Next Golden Era Is Now creative campaign. The new spot, titled “Is Hockey Getting Even Better?,” debuted on the NHL’s digital and social media platforms today, igniting fans’ excitement worldwide.
Developed in collaboration with the creative agency Highdive, the ad spotlights the league’s young stars, including Jack Hughes, Cale Makar, Connor McDavid, and Matthew Tkachuk. It also features light-hearted moments from notable players such as Johnny Gaudreau, David Pastrnak, Igor Shesterkin, and Auston Matthews. The video captures the spirit of the game and fan celebrations from across the league. Watch below:
The “The Next Golden Era Is Now” campaign is designed to showcase the evolving energy and enthusiasm in the NHL, driven by the personalities of its players and passionate fans. With its blend of star power and vibrant moments, the new spot aims to draw new fans into the sport while celebrating the existing ones.
As the NHL’s 2023-24 season begins, this captivating campaign from Highdive promises to create anticipation, inspire excitement, and capture the unique charm of hockey both on and off the ice.
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