Highdive and Ram Truck launch campaign ‘I’m a Ram’

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The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign titled “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton.

The Highdive campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels. Two spots in the new campaign, titled “Neighbor”and “Provider,” will debut via broadcast television this weekend during the NCAA March Madness telecast. An extended 60-second version of the recently debuted spot “Anthem” can also be viewed on the brand’s official YouTube channel.

“Class-leading features and industry recognitions continue to validate our dedication to redefining how pickup trucks can meet customer demands,” said Marissa Hunter, Head of Marketing, Stellantis – North America. “It’s an honor to again collaborate with our friend and five-time Grammy-awarded artist Chris Stapleton on our latest marketing campaign ‘I’m A Ram.’ This creative platform is uniquely ownable, celebrates the spirit and determination of our owners, and further reinforces our ‘Built to Serve’ commitment.”


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I’m a Ram

The campaign highlights the three MotorTrend Truck of the Year winners, the Ram 1500, Ram Heavy Duty and the Ram 1500 TRX, and showcases stories of Ram owners who set out to make a difference in their community, with the help of their Ram trucks.

Additional 30-second spots will debut in the following weeks, complimented by “I’m A Ram” social stories about owners who are making a difference in their communities every day.

The Ram Truck brand created the campaign in partnership with Highdive.


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