Highdive and Airheads launch new campaign Airheads Have More Fun

Highdive Advertising and Airheads launched the new Airheads Have More Fun campaign across a multitude of platforms, including Hulu, Roku, and more.

The campaign is directed by renowned creative director, Harry Einstein of Dummy Films, who is known for his memorable and unconventional commercials for clients like Crest and Kayak. Highdive and Airheads were last seen making headlines with the Airheads Candy Chicken Sandy in 2021.

“Where there’s Airheads Candy, play isn’t far behind. People have always played with Airheads. Shaking the bars to make them into a ball or shaping them like putty,” says Co-Founder and Chief Creative Officer at Highdive, Chad Broude. “This gives us license to be a little hyperbolic, showing that people who eat Airheads have more fun — making for out there, memorable work.”

HOWDY


REFLEXES


HORSES


DOCTOR

As a society we play less and less. And even the things we consider play now have some sort of competition element to it.

The new campaign is all about how people who eat Airheads just have more fun. But taking it to new hyperbolic heights. In one spot a couple of cowboys look on mystified as another cowboy trots in eating Airheads riding a hippo. In another spot a routine trip to the doctor turns into the doctor playing his kid patient like a drum set.

“At the core of Airheads Candy has always been a playful spirit. And we wanted a campaign that reminds people of that. It’s about the true spirit of play. Imaginative, carefree, just for the fun of it play,” states Craig Cuchra, VP of Marketing for Perfetti Van Melle.


Full Credits List:

Client: Perfetti Van Melle / Airheads

Ad or Campaign: Airheads Have More Fun

VP of Marketing North America: Craig Cuchra

Brand Director, Airheads: Chris Borges

Senior Brand Manager, Airheads: JR Reall

Associate Brand Manager: Andreina Tirado Amaya 

Agency: Highdive

Co-Founder/CCO: Chad Broude

Co-Founder/CCO: Mark Gross

Creative Director / Art Director: Philipe Diao

Creative Director / Copywriter: Aaron Cathey

Copywriter: Jim Lemaitre

Managing Partner, Account and Strategy Lead: Megan Lally

Account Director: Julie Merkin

Assistant Account Executive: Audrey Yin

Head of Production: Jen Passaniti

Producer: Kam McAllister

Director of Business Affairs: Kelley Beaman

Production Business Manager: Annie Paganini

Production Company: Dummy Films

Director: Harold Einstein

Producer: Michael Kanter 

1st AD: Michael Parziale

Offline Edit: Arcade

Executive Producer / Partner: Sila Soyer

Executive Producer: Crissy DeSimone

Producer: Andrew Cravotta

Editor: Dave Anderson

Assistant: Samuel Barden

VFX: The Mill

Senior Producer: Rachel Burke

Head of Production: James Babiarz

Creative Director, Head of CG Los Angeles: John Leonti

Creative Director, Joint Head of CG: Ben Turner

Color: CO3 

Senior Producer, Short Form: Kevin Breheny

Head of Commercial Color: Tim Masick

Mix/Sound Design + Finish: 1986

Executive Producer: Becca Sita

Sound Design/Mix: Steve Aguilar


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