Since Jeep has been with AOR Highdive, we have gone to the edge metaphorically and creatively. However this time, the agency, teaming with director Stewart Hendler and Cutters’ editor Tim LoDolce, literally takes viewers there.
Using the tagline, “Made for what you’re made of,” the trio takes us through various 2022 Jeep Grand Cherokee drivers’ lives and we see what they do for casual fun. Fun for them is bat sh*t bonkers for us. There’s someone parachuting off the side of a cliff. Another person diving under the ice.
The spot is muddy, dirty, icy, scary and edgy. It’s basically everything an adventure in a Jeep should be. All set to the classic song, Born Free. Take a look below:
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“When searching for a car director we look for distinct qualities, shoots amazing car footage, casts great actors, and finds unique locations. No one can do all three attributes better than Stewart,” Chad Broude Founder of High Dive shares.
The Jeep creative is adrenalin-fueled with stunning imagery and emotion, one will not only be inspired but moved. The Reel Chicago team sure was.
CREDITS:
CLIENT: Jeep
AGENCY: Highdive
Creative Director: Chad Broude & Nathan Monteith
PRODUCTION COMPANY: Native Content
- Director: Stewart Hendler
- DP: Macgregor a.k.a. Miguel De Olaso Macgrego
EDIT: Cutters Studios
Editor: Tim LoDolce
Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
