Broken Shed names TimeZoneOne & Schafer Condon Carter

TimeZoneOne and Schafer Condon Carter have together been named the new agency of record for Broken Shed Vodka, an award-winning premium New Zealand vodka growing its distribution across the US. From their offices in Christchurch, New Zealand and Chicago, TZO and SCC will develop a refreshed brand identity and roll out a number of initiatives … Continue reading “Broken Shed names TimeZoneOne & Schafer Condon Carter”

Schafer Condon Carter acquires talents of creatives Pitzel and Hebson of Romani Bros.

Romani Bros., a small but mighty ad agency run by partners Bernie Pitzel and Denny Hebson since 2003, was acquired by Schafer Condon Carter, a privately held, independent mid-sized local agency.

Pitzel and Hebson become creative directors, along with SCC’s CDs Suzanne Martineau and Ron Sone. Romani art director Christen Young also moved to SCC.

The acquisition comes as SCC enters its 20th year of consecutive growth as a integrated agency.

2020 in Review: Top Chicago advertising campaigns

It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Top Chicago advertising campaigns”

AbelsonTaylor hires Scott Moers as Senior DBD

AbelsonTaylor, one of the world’s premier health and wellness advertising agencies, has hired Scott Moers as senior director of business development. He will lead a strong business development team and work with all agency departments to advance AbelsonTaylor’s growth, reporting to Executive Vice President Jay Carter.  “Scott’s proven abilities to understand prospective clients’ needs, talk … Continue reading “AbelsonTaylor hires Scott Moers as Senior DBD”

CAF Honors Renetta McCann of Publicis Groupe

In continuing recognition of Renetta McCann, chief inclusion experience officer at Publicis Groupe, whom the Chicago Advertising Federation (CAF) honored with its 25th Silver Medal Award earlier this year, advertising industry leaders kicked off a special, three-part virtual event last week to highlight McCann and her important role in the community. The CAF Legacy & Leadership Series … Continue reading “CAF Honors Renetta McCann of Publicis Groupe”

BTS: Miller, Lewandowski on new UCM spot

Last Friday, a brave and emotional new spot for the University of Chicago Medicine broke on regional TV. Crafted by independent, digitally driven, creative agency Schafer Condon Carter, the minute-long spot, directed by Sandro Miller, powerfully captures the raw emotions that patients and families feel when confronted with a life-threatening diagnosis. Titled ‘Not Fair,’ the … Continue reading “BTS: Miller, Lewandowski on new UCM spot”

SCC acquires PR and digital agency TimeZoneOne

Schafer Condon Carter (SCC) has acquired 100 percent of the operations of TimeZoneOne (TZO), a multi-faceted PR and digital agency based in Chicago with offices in New Zealand and Canada. TZO serves a global roster of clients in entertainment, hospitality, tourism and consumer goods. In addition to serving as the PR and digital agency of record for the … Continue reading “SCC acquires PR and digital agency TimeZoneOne”

SCC takes Small Agency of the Year, Silver

Chicago-based independent creative and technology agency, Schafer Condon Carter (SCC) won its second Small Agency of the Year Award in three years taking the Ad Age Silver. The metaphoric icing atop the agency’s 30th birthday cake, Schafer Condon Carter (SCC) has pushed boundaries by taking its mission statement, “We work for humans,” to heart through … Continue reading “SCC takes Small Agency of the Year, Silver”

SCC wins big in Ad Age’s Small Agency awards

Schafer Condon Carter takes home gold in Advertising Age’s annual agency awards According to Ad Age’s Small Agency Awards landing page one of the biggest advantages of being a small agency is, “One of the biggest advantages of being a small agency is having more hands-on time with clients, less red tape and the ability … Continue reading “SCC wins big in Ad Age’s Small Agency awards”

SCC obsesses over new Portillo’s campaign

Who doesn’t obsess over a Portillo’s hotdog? When I lived in Chicago, I couldn’t wait to have my once-a-year dog from the Midwest mecca known for its Italian beef sandwiches, char-grilled burgers, fresh salads, chocolate cake, and, of course, hotdogs. Apparently, I am not alone, if there is any truth to the amusing new 360 … Continue reading “SCC obsesses over new Portillo’s campaign”

Motion, MSI, SCC, Bennett Jr., Haddish, Incredibles 2

Motion PR & AgencyMSI merge to form Motion Move over new agency Merge, there is another merger happening between two agencies. Yesterday, Chicago-based public relations and digital firm Motion PR announced its merger with AgencyMSI, the 57-year-old, integrated communications agency. Effective immediately, the two companies come together as Motion. According to the landing page on … Continue reading “Motion, MSI, SCC, Bennett Jr., Haddish, Incredibles 2”

Hires and exits in Chicago agencies and posthouses

SCC names new CEO in reorganization Cubs’ AOR Schafer Condon Carter shuffled their leadership team into new roles effective this month. According to an agency memo from co-founder, Tim Condon, the changes are attributed to the company’s growth. “SCC has come of age. And while we’re still a feisty, scrappy group — and always will be … Continue reading “Hires and exits in Chicago agencies and posthouses”

Cubs name Lauren Fritts VP of Marketing

We are not that far from when pitchers and catchers will report to Sloan Stadium in Mesa, Arizona to begin Spring Training. And with Spring Training comes a new marketing campaign to sell our beloved Cubbies to fans. That responsibility will now fall on the shoulders of Lauren Fritts, whom the organization named the VP … Continue reading “Cubs name Lauren Fritts VP of Marketing”

Seasons greetings from the industry

Reel Chicago wishes all of our readers Happy Chanukah, Merry Christmas, Joyful Kwanzaa, and an awesome belated Solstice. But we’re not the only ones. Windy City ad, film, music, and production companies have been spreading the warmth for weeks. Below is a selection of customized wishes.     UPSHOT AGENCY     TESSA FILMS   … Continue reading “Seasons greetings from the industry”

Carol H Williams exec Britton Gibson honored by Polished Pebbles

It’s always great to see people I know from my Chicago family get recognized for the good things they do. Great if it’s in advertising or film. Even better, if it’s something for the community. The last few issues of The Reel have covered what many ad agencies and post production companies are doing for … Continue reading “Carol H Williams exec Britton Gibson honored by Polished Pebbles”

Geoff Edwards brings peace into fashion

We have been covering many stories about Chicago advertising and production creatives coming together to address the many problems in the world. There is Utopic collecting food and other goods for Puerto Rico. Schafer Condon Carter and several trade organizations launched Chicago Creative Relief for hurricane victims in Texas and Florida. Now, count former Element … Continue reading “Geoff Edwards brings peace into fashion”

Chicago creative community to aid hurricane victims

Seeking to comfort victims of Hurricanes Harvey and Irma, independent agency Schafer Condon Carter and several trade organizations yesterday launched Chicago Creative Relief, an industry-wide effort to raise $500,000 for affected areas in the US and Caribbean. The program intends to channel the generosity of Chicago’s creative community through a secure online portal that enables … Continue reading “Chicago creative community to aid hurricane victims”

SCC gets down with Southern Comfort

The creative leaders at Schafer Condon Carter got down to business on a Southern Comfort gig in New Orleans over the summer. Aiming to celebrate the place where the venerable liqueur was born, Dennis Bannon, Ron Sone and Michael Dorich set the stage for a cast of locals to show the world what the Big … Continue reading “SCC gets down with Southern Comfort”

SCC’s new MAKE274 studio is dedicated to social media

Schafer Condon Carter’s (SCC) officially launched its “ala carte content creation studio,” MAKE247, offering video, animation, motion graphics and photography to brands that seek specialized multi-platform, social media content.

“The explosive need for brand content is here to stay and we have an incredible amount of talent and resources that have been doing killer work for our AOR clients,” says SCC co-founder Tim Condon.

SCC agency co-founder Mark Schafer dies suddenly at 58

A memorial service was held Monday for Mark Schafer, co-founder and chairman emeritus of Schafer Condon Carter, who died Thursday of a heart attack at age 58

Mr. Schafer had retired from the agency in 2014 and he and his wife, Katie, had purchased a farm near Mauston, Wisconsin, where they were living at the time of his death.

Mr. Schafer was called by the agency “An exceptional advertising and marketing leader, he was also a kind, calm and rock-solid individual who inspired colleagues and clients alike.”