Chicago-based independent creative agency Schafer Condon Carter (SCC) debuts its latest work for Old National Bank proving that getting old has its benefits.
The new “Get Old” campaign embraces the big life decisions that come with getting older in a funny and relatable way, whether it’s planning for retirement, expanding a business or setting up a college fund for triplets.
“The creative approach behind this campaign was to lean-in to the most ownable asset the bank has: their name!” said SCC Chief Creative Officer Denny Hebson. “Using a mixture of scenarios, we flipped the notion of ‘getting old’ on its head to show that it’s a good thing–as long as you’re getting old with Old National Bank.”
“We knew we needed to say something different and distinct in order to stand out amongst our competitors, particularly in new markets where people are not as familiar with our brand,” said Old National Bank’s Chief Marketing Officer Jim Stadler. The “Get Old” campaign delivers our message – that relationships and results matter – in a way we believe our existing and future customers will connect with and appreciate.”
The new campaign features three spots that will run starting this week in four markets including, Chicago, Indianapolis, Minneapolis and Milwaukee markets via TV, radio, OOH and digital.
A perennial award winner for their creative work, SCC was named Ad Age Small Agency of the Year in 2018, 2020 and 2021, and recently took home an Emmy for their “Relentless” campaign for University of Chicago Medicine.
See below for a complete list of production credits for the “Get Old” campaign:
Denny Hebson: Chief Creative Officer
Cristen Young: Creative Director
Barry Burdiak: Creative Director
Dennis Bannon: Executive Director, Production
Karen Lynch: Producer
Joe Raser: Director, Brand Strategy
Veronica Casey: Account Director
Andrea Malcolm: Account Supervisor
Production Company: Community Films
El Segundo, CA
Director: Jeff Tomsic
Executive Producers: Lizzie Schwartz/Carl Swan
Producer: Dominick Ferro
Editor: Christopher Gotschall
Producer: Heather Richardson