| Reel Chicago – At the intersection of Chicago Advertising, Entertainment, Media and Production
Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds
2+ Havas Chicago announces the appointment of two key executives to round out a dynamic and diverse leadership team with proven abilities to drive the agency’s future growth and success. Lilia Arroyo Flores joins Havas Chicago as chief strategy officer and Maisha Pearson joins as chief client officer. “At Havas Chicago, we’re focused on operating … Continue reading “Havas Chicago bolsters Executive Leadership team”
0 Havas Creative North America continues its commitment to customer experience by announcing Liz Roche as general manager and chief strategy officer of Havas CX helia, part of the recently formed Havas CX global network. In the position, Roche—formerly managing director of Havas helia (customer engagement)—is tasked with leading strategy for clients and internal teams … Continue reading “Liz Roche appointed to GM and CSO of Havas CX helia”
2+ While the National Association of REALTORS ( NAR ) has long advocated for fair housing, the latest campaign, created by Havas Chicago, acknowledges that there is still more work to be done across the real estate industry. The National Association of REALTORS® is re-committing to the fairness fight and encouraging REALTORS, who are members … Continue reading “New campaign for NAR & Havas Chicago”
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2+ “The Battle Home” installation is fighting to end Veteran Homelessness. In honor of the 20th year of the Good Neighbor Awards, the National Association of REALTORS (NAR) and Havas Chicago are working together to celebrate the impact of each winner in the communities they call home. Each year, NAR’s Good Neighbor Award recognizes members who make … Continue reading “NAR & Havas launch “The Battle Home” for Veterans”
1+ The Havas 360 campaign includes new action-packed ad spot aimed at inspiring consumers to ‘Join the Goodness’ through better eating habits and a more balanced diet. Beloved global snack brand, Babybel—known for its iconic red wax, playful eating experience and bite-sized natural cheesy goodness—is launching a new campaign with the mission of inspiring consumers to … Continue reading “Babybel and Havas launch “Join the Goodness” campaign”
3+ In a new campaign created by Havas Chicago, #UnlockWaterForAll, Moen is encouraging people to send a letter to Congress at FoodAndWaterAction.org, urging them to issue a national moratorium on water shutoffs during this time. In creating the campaign, Havas leaned into the universal human truth that water is a basic right and people with fewer … Continue reading “Havas Chicago/Moen campaign – #UnlockWaterForAll”
3+ Havas Media and Battery announce today that the Epic Games Store joined forces with the Havas Group for creative and media duties on an unprecedented user acquisition campaign “The Vault.” The pair executed the media, strategy, and creative development for this global campaign through an integrated approach to increase global awareness and drive new user acquisition. “The Vault” … Continue reading “Havas & Battery join creative & media for Epic Games”
2+ Havas staff were encouraged to take Friday to stand united against racism. CEO Yannick Bolloré said “the purpose of this day is to contemplate our roles in improving racial justice and diversity in and outside of our business, to take personal action or to do whatever you feel best serves you, your personal journey, your loved … Continue reading “Havas staff encouraged to stand united against racism”
3+ This must have been a hefty job. Like really hefty. Word has gotten to Reel Chicago that Havas concepted, sold, produced, shot, edited, composed music and sound design, audio mixed, colored and trafficked three Hefty spots in just 2 and a half weeks. John Norman, Chief Creative Officer at Havas Chicago is energized and encouraged … Continue reading “Havas concepts, sells, produces Hefty spots in 2 weeks”
2+ Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key executives to enhance the agency’s leadership team. Former Facebook executive Liz Roche joins Havas Helia, a digital agency that uses data to create optimized customer experiences, as managing director. In … Continue reading “Havas bolsters data-driven creative leadership”
5+ Chicago’s Mayor Lori Lightfoot is educating the City of Chicago on how she’s staying home and saving lives through baking, decorating, playing music and sipping tea. Through a series of PSAs the Mayor promotes home activities and social distancing as cities across the country move to bend the curve of the pandemic. To produce … Continue reading “Mayor puts foot down in witty new PSAs from Havas”
3+ Expanding its client roster of CPG brands, Havas Chicago today announced its appointment as the new digital and social partner for Hometown Food Company’s Pillsbury Baking portfolio—specifically, the Pillsbury and Funfetti brands. The decision follows a competitive agency selection process with Havas ultimately winning the business due to its deep understanding of the category … Continue reading “Havas Chicago wins digital, social biz from Pillsbury”
3+ Havas Chicago is helping the National Association of REALTORS (NAR) build on the successful launch of last year’s That’s Who We R with a new national branding campaign titled, Look for the R. Look for the R kicks off with a series of three new spots that showcase the iconic “R” trademark as a … Continue reading “Havas helps REALTORS launch ‘Look for the R’”
3+ With a steadfast commitment to building meaningful American brands through craft and culture, Havas Chicago has hired marketing executive Nicole Laughlin as president of the creative agency. Coming most recently from Facebook, where she led global marketing solutions, Laughlin brings a modern approach to help brands authentically deliver powerful creative ideas on modern platforms. … Continue reading “Havas Chicago names Nicole Laughlin President & CCO”
2+ Agency will develop and integrate program focused on fundrasing for the National Park’s nonprofit partner Havas Chicago Village has been appointed agency of record for Yellowstone Forever, the official nonprofit partner of Yellowstone National Park with a mission focused on growing engagement and providing ongoing support through education and fundraising. Havas Village’s media, creative … Continue reading “Yellowstone Forever names Havas Village as AOR”
3+ Chicago Ideas, a nonprofit platform designed to inspire action through entertaining and accessible events, has selected Havas Chicago as its creative and media agency of record. The creative agency will develop a new brand campaign to elevate Chicago Ideas as a catalyst for world-changing ideas and cement its position as a year-long community platform … Continue reading “Chicago Ideas selects Havas as AOR”
3+ Seasoned ad pro has created renowned work for major brands including Walmart, Nike, Coca-Cola and Gatorade. A celebrated industry veteran who has worked with trendsetting brands such as Walmart, Nike, Coca-Cola and Gatorade, John Norman will now bring his world-class level of advertising to expertise to Havas, Chicago. Yesterday, the agency named Norman Chief … Continue reading “Havas names ‘powerhouse’ John Norman new CCO”
1+ An experiential coffee shop meets cultural conversation in Havas’ latest lobby installment (donuts included) Coffee is a piping hot vehicle that can showcase what many black people experience, and have experienced, in corporate America. The Havas Chicago team is at it again. Having become known for their amazing and provocative lobby installations tying into … Continue reading “Havas Chicago adds purpose to its black coffee”
4+ Together with The Pink Agenda, the agency takes ad creativity to another level with “The Naked Truth” Havas has erected a powerful greeting for all-comers who pass through the agency’s glass doors. Teaming with The Pink Agenda, the company has erected a lobby installation of twelve original artworks created by women fighting, surviving, and … Continue reading “New Havas installation features artists baring their souls”
