Nurishh and Havas Chicago launch “Cream Cheese Credit”

There are financial credits for making greener choices like using solar panels or EVs, but what about credits for when it comes to groceries?   

That is why Nurishh, the first alternative dairy brand from Bel Brands USA, and their creative AOR Havas Chicago are issuing the first “Cream Cheese Credit” for the launch of Nurishh Incredible Dairy Animal Free Cream Cheese Spread, made in partnership with Perfect Day.

Nurishh Incredible Dairy delivers the same great taste, texture, and richness as traditional dairy cream cheese spreads but is better because it’s animal free and lactose-free.  

“Cream Cheese Credit”, a creative spot from Havas Chicago that launches the product and campaign, breaks down the logistics of the cream cheese credit in a play on finance broadcast shows.

Consumers can visit to enter for a chance to receive a $200 credit and a year’s supply of Nurishh Incredible Dairy animal free cream cheese spread by scanning a receipt for simply choosing Nurishh. 

To continue building upon the launch momentum, Havas Chicago has created another campaign featuring two additional spots coming this March. 

Campaign Credits  
Client: Bel Brands 
Brand: Nurishh  
Agency: Havas Chicago  

“Cream Cheese Credit”  
Production + Post-Production Company: Method & Madness 
Directors: Ross Zuchowski & Casey Lock  
Producer: Alex Leach 

Product Photography  
Production Company: Fox Den  
Director: Rich Downie  
Executive Producer: James Toth 
Producer: Roberto Rodriguez 
Photographer: Justin Walker 
Post-Production: Whitehouse Post 
Editor: Carlos Lowenstein 


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