The beloved Babybel characters are back, and this time with superpowers. Directed by Carbon’s Liam Chapple and produced at Carbon for Havas, the ‘Introducing Babybel Plus+’ campaign launches the brand’s new Plus+ Vitamins and Probiotic range.
From commercials to social media cuteness, the campaign features mini heroes with super strength! “When we first saw Havas’ brief and storyboards, we were over the moon,” says Carbon Director Liam Chapple. “The campaign has it all – character animation, new found Plus+ powers and huge worlds to design and explore. All wrapped into a mini hero genesis story, what more could you hope for in a brief?”
Made up of a series of short adventures, every character shows off their newfound plus powers in a different way. “Each effect is our little tribute to Hollywood-style superhero films,” explains Liam. “We had a lot of fun with the awesome team at Havas, coming up with ways to add a playful sense of adventure into each short. My favorite scene is when our mini Babybel flies down and strikes an earth-shattering punch shot. I have never seen a mini cheese do that before! We really got creative, applying the hero genre to short clips.”
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To create the Land of Goodness and all who live there, Carbon set about building a 100% CGI world. “Superheroes need epic surroundings,” continues Liam. “Rolling meadows, towering cliffs, waterfalls of milk, enchanted forests. The usual, you know? Because the Babybel characters are already so well known, we focused in on tons of lovely textural and animation detail. The hero element was of course, amazing – and we made sure to add in a fun superhero strut or power pose when needed. I’m really proud of what the team accomplished in these tiny cheese adventures.”
The full campaign features two mini hero films and a collection of short social media clips. Catch all the exciting adventures on Carbon’s website.
Carbon
- Director Liam Chapple
- Production Carbon
- Executive Creative Director Liam Chapple
- Executive Producer Matt McManus
- Producer Krystle Timm
- Lead CGI Artist Tim Little
- VFX Supervisor Tobey Lindback
- Lead FX Artist Ryan Hussain
- Nuke Artist Jennifer Howard
- Nuke Artist Aaron Baker
- Flame Artist Matt Reilly
- CGI Artist Frank Grecco
- CGI Artist Dan Fine
- CGI Artist (Lighter) Silvia Apostol
- Animator Sam Gierasimczuk
- Animator Alex Rumsa
- Animator Katie Heady
- Rigger Carlos Sandoval
- Model Ivan Joy
- FX Artist Danny Noren
- FX Artist Mark Ingle
- FX Artist Vraja Parra
- Designer Carlos Nieto
- Designer Max Benjamin
- Brand Babybel
- Anne-Catherine Barret Global Brand Strategy and Equity Director
- Katherine Dalman Global Equity Manager
- Agency Havas
- Shelby Georgis Group Creative Director
- Kate Delaney Associate Creative Director
- Adam Vohlidka Group Creative Director
- Estella Xiang Designer
- Leah Hattendorf Group Strategy Director
- Casey Carpenter Senior Strategy Director
- Amy Merchant Managing Director
- Charlotte Picq Senior Account Director
- Bridget Danko Senior Producer
- Lara Drew Director of Business Affairs
- Editorial Company Whitehouse Post
- Editor Dan Zabinski
- Mix & Sound Design South Music
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