Clorox business returns to FCB after 20 year absence

IT’S A WELCOME HOMECOMING for the massive Clorox portfolio of brands, globally, which has moved back to FCB after a 20 year run with DDB, following an account review that began last December.

The account spent $269 million on measured media on its main brand in 2015.

The household product giant ended its 71-year relationship with FCB’s San Francisco office in 1996 when it consolidated its business at DDB. It was billing $71 million at that time.

17 Non-broadcasting entries vie for 2011 Emmy Awards

Come November’s 2011 Emmy Awards ceremonies, a very large number of broadcasting persons and entities among scores of contenders, will take home a coveted Emmy statuette as winners in 27 Outstanding Achievement categories.

Of those 27 categories, 15 will honor achievements in programming, commercials and crafts produced by 17 local and regional production companies other than broadcasters, as shown below. 

THE REEL THING: News & Notes

GONE WITHOUT A TRACE? Just a year ago this month Brooke English and Lee Litis with great flourish announced their Dreamation Studio was moving into a huge Buffalo Grove facility to produce massive amounts of animated features and TV with an anticipated staff of 100.

In November 2004 they also staged the wildly successful Cineme animation film festival with bigger plans for 2005. It looked like they were here to stay.

Now it appears Dreamation and Cineme are in the wind. No phone numbers anywhere. Thinking the partners returned to L.A.