Mophonics, Energy BBDO & ATKPLN launch Claritin spot


Mophonics Music and Sound, in partnership with Energy BBDO, has created a lovable original song for Claritin’s “The Outsideologist Project”—a new online program designed to get kids outside 1 more hour per week.

The original composition, “Unboring Starts with U,” written and performed by in-house Mophonics composer and ACD Casey Gibson, teaches kids weird facts about neighborhood creatures, fun ideas for outdoor activities, and how “unboring” kids’ own backyards or local parks can be. The song was the magnificent result of a synergistic and natural collaboration between the Mophonics and Energy BBDO teams. The finished song was then given a proper music video in the form of a spectacular 2-D animation/miniature live-action mash-up created by production agency ATKPLN.

“The team at BBDO reached out to us with one of the most inspiring and well-thought-out briefs we’ve seen,” Gibson said. “We love writing songs—it’s why many of us got into the commercial music business in the first place—and when we were told our tune would eventually be animated into a full-length music video, we knew we had an opportunity to create something very special. Senior copywriter Tanvi Tandon’s enthusiasm on that first call was infectious, and the creative leeway we were given allowed us to get really weird with the lyrics—and we love weird.”

In addition to Gibson, the team at Mophonics included Creative Director Stephan Altman and Executive Producer Colette Huemer

The Bayer-owned brand says the Outsideologist Project is a multiyear initiative. It will advertise the Outsideologist concept and video tutorials on social media. The brand has arranged for an advisory board of experts to come up with fun outdoor activities parents can suggest to their kids.

Project Credits:

Client: Bayer

Product: Claritin

Title: Claritin, “The Outsideologist Project”

Airdate: May 11, 2021

Agency: Energy BBDO

Chief Creative Officers: Josh Gross and Pedro Pérez

Executive Creative Director: Susan Treacy

Creative Directors: Gloria Dusenberry and Manuel Torres

Senior Copywriter: Tanvi Tandon

Senior Art Director: Jason Murray

Head of Integrated Production: John Pratt

Executive Producer: Vanessa Luhr 

Producer: Chris Totzke

Executive Director of Music: Daniel Kuypers

Music Producer: Nick Maker

Music Business Coordinator: Karolina Barej

Senior Business Manager: Jim Moore

Music Company: Mophonics (LA)

Creative Directors : Stephan Altman and Casey Gibson

Composer: Casey Gibson

Executive Producer: Colette Huemer

Production and Post-Production: ATKPLN (Dallas)

Director and ECD: Daniel DelPurgatorio

Production Designer: Angela Finney 

Prop Master: Josh Zeuske 

Production Assistant Art Dept.: Dylan Castle 

Director of Photography: O’ Connor Hartnett

1st AC: Drew Beeson

Gaffer: Ryan Zeller

Production Assistant: Nick Rubin 

Editor: Chris Collins 

Editor: Richard Reininger 

Storyboard Artist and Character Design: Bill Halliar

Character Design: Joi Fulton, Benjamin Girdwood, Dustin d’Arnault

Animation Director: Sofie Edvardsson

Animation Supervisor: Jakob Nyström

Producer: Simon Österhof

Art Director: Salla Lehmus

Illustration: Karolin Gu, Line Hagsand, David Karlström, Salla Lehmus

Animation: Jonathan Dahl, Daniel Elv-Forsén, Karolin Gu, Line Hagsand, Carl Johan Hasselrot, Viktor Khan, Jakob Nyström.

Colorist: Jeffery Altman 

Online & Finish: Mike Roy

Sound Design & Mix: Frank Pittenger

Sr. Producer: Kent Zambrana

Producer: Kacie Bangle

EP: Marvin Robinson 

Managing Director: David Bates

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